When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
-
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
-
great feedback, thanks
-
Phillip's explanation are the thoughts I was trying to express.
-
Ryan stated that Open Site Explorer was counting links that Google was devaluing so he was probably right. I would think that if Google identified a link farm and devalued it, mozRank would not have any way of detecting it. Or maybe I'm wrong?
-
Have you got thart back to front?
DA of 8x but their PR was 3,
Would that not indicate they have very good links. as DA includes trust linking patterns, domain diversity and the like.
Where PR is just the flow of link juice thought links. -
thanks Ryan, great points
-
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
Any metric is a source of information and can potentially be valuable. It is also possible to manipulate most metrics; therefore, it is often a good idea to compare metrics for alignment. I recall looking at a site last week with a DA of 8x but their PR was 3. Clearly the site boosted their links with a lot of low quality links. OSE recognizes the links but Google clearly devalues most of them.
Whether you label it intuition or your spidey-sense, you should have some relative idea of a site's quality after a brief analysis of the site. Does the site have trust badges? Is the site involved with niche-based authoritative sites? Using the real estate example, is the site part of any official real estate networks such as the National Association of Realtors? A list of many such real estate organizations can be found here: http://www.csus.edu/obe/links/organization.html
Ultimately you should understand Google does not measure or offer any consideration to DA and PA. On the other hand, I personally find those metrics as very valuable tools to help me quickly gain an idea of a site's importance. With that said, you definitely need to gain an idea of whether those metrics have been manipulated.
A final thought. Pretend search engines did not exist. Where would you look to gain links? It's a whole different mindset which should lead you to the high quality links you are seeking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
linking domain issues
Hello guys. I am having issues with my linking domains. These domains are made outside of my website. I have tried to disavow these links but not able to do it. These are mostly from google redirects links. Here is the```
Link Building | | Rom1988z
code_text0 -
Ranking Multiple Domains Simultaneously
What kind of strategy would one implement to rank multiple domains in SERPs? (One domain per keyword) I am looking more into link blocking and that, but I don't know the effectiveness and consistency of the strategy. Does anyone have any recommendations? I really can't be arsed giving every single site it's own full SEO treatment 🙂 Thanks very kindly and in advance for your thoughts 🙂
Link Building | | Ultra_Valves0 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
What are inbound links worth after Panda and Penguin, since a site ranks for the NATIONAL keyword "outdoor furniture" with ONLY 7 INBOUND LINKS!?!?
ARE INBOUND LINKS TODAY ALMOST WORTHLESS??!!? After having been the KING of SEO, down to the toilet? Today I got a great sample from a fellow SEO professional showing a site, rockymountainfurniture.com rank for "outdoor furniture" with ONLY 7 INBOUND LINKS FROM 3 DOMAINS and a domain trust of 14!!!! ON A NATIONAL, VALUABLE, HIGH QUERY VOLUME KEYWORD!! I was stunned, but is this the "NEW SEO WORLD" we live in, so we should skip spending hundreds of hours on link building? There are over 32 different types of inbound links but this is much MORE than a radical change, this is turning SEO as it was up-side-down. Any input, thoughts, ideas?
Link Building | | yvonneq0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
JavaScript is crawled by search engines, isn’t it? Does it mean that links embedded in JavaScript pass link juice?
I wonder If links embedded in JavaScript from an external Website pass link juice to the linked page and thus have a positive effect on google rankings. I read that JavaScipt is craweld. Does it mean that also the link juice is passed? I'm looking forward to your answers.
Link Building | | Tabea0 -
Links from Domain Portfolio Advertising Sites
I recently purchased a domain from a someone with a large portfolio and my site's link is still found on thousands of his one page/low quality sites. I find these links on Open Site Explorer but not in WT. Should I ask the portfolio owner to remove the link from his low quality domain advertising sites?
Link Building | | mj7750 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0