Homepage Title
-
What would be the best Title of your Homepage if your top 3 keywords would be:
taxi service Seattle (5400 exact searches) Seatle taxi (4400 exact searches) Seattle taxi service (1900 exact searches)
Would you go for all of them or just the one with more searches? I guess you can target them all on one page being almost the same but what is the best strategy to apply in this case to get the most out of it? Do you take into account the broad numbers of searches which are different from the exact numbers?
Tools I used:Google sktool
Thanks for reading!
-
Thanks again!
-
Echo1 - no need to apologize as I wanted to help you make a decision based on more data points rather than solely relying on the Google keyword tool. As for your question about whether to use broad or exact match numbers I would always err on the side of caution and choose exact match. If you want to be even more pessimistic in your numbers then divide it by half.
In any case, you should still gather competition numbers by performing an intitle:"keyword phrase" and inanchor:"keyword phrase" search in Google (including the quotes as it denotes exact match). This will tell you approximately how many websites are optimizing their title and anchor text with exact match phrases. Those numbers should guide you toward the right keyword choice.
Lastly, try experimenting with the title tag and vary up your anchor text so you don't "lose out" on the "limo service Chicago" keyword. I looked at the results for that keyword and in the organic listings, no one optimized for it until the website ranked #7.
-
Hey guys, thanks for your input! CafePress, I have to apologize but the example given above it was pure fictional, I did not expect anybody would research that.
This is the twist; the name of the company is Joe taxi? How is that going to affect anything? As it is now, we have keyword | company name. We decided to do it this way based on what Seomoz is recommending.
There is a huge difference between exact search and broad search. IMO, I think it's all be coming down to link building and anchor text. If I'm targeting Seattle taxi service (1900 exact searches) I will be definitely targeting Seattle limo (4400 exact searches) as well and, it will sound better too. On the other hand, I will probably be losing out if I would target taxi service Seattle because the Title will not be an exact match, I mean, I do have all the words but in different order which means somebody who is targeting the same keyword in its original order will probably rank better. I think I will go with Seattle taxi service but if you have more arguments for or against it I will be more than happy to hear them.
-
One of the gold nuggets of seo is optimising for humans, not for search engines, so Seattle Taxi Service or Taxi Service Seattle would be better as these are terms that most web users are likely to type.
Take a look through Google's keyword research tool and experiment have a look at other popular searches.
For example, see what keyword research records for Taxi Service New York or London Taxi Service and see what people are actually typing.
Good luck!
-
I would always go the other way around, keyword - brand name.
The first word of the title carries the most weight.
http://perthseocompany.com.au/seo/reports/violation/the-title-begins-with-a-brand-name -
I pulled up some quick and dirty numbers for your target keywords using Google's search operators intitle: and inanchor: This highlights how optimized a keyword is in terms of the title tag and anchor text. Of course, this isn't going to help you win SEO but gives you a general idea regarding the competition for your search phrase.
Taxi Service Seattle - 1.7k results in title, 820k results in anchor text
Seattle Taxi - 3.8k results in title, 81k results in anchor text
Seattle Taxi Service - 996 results in title, 91.4k results in anchor text
To answer your question though, I would never stuff my home page title tag. Instead, based on the numbers above I would change it to this ~> [Company Name] - Seattle Taxi Service. I would then optimize for "seattle taxi service" but link build for all three keywords since they are essentially derivatives of each other.
-
First, I would not put all into the title. I would also look at broad.
But not knowing the numbers for phrase and broad, I am split between Taxi Service Seattle, it has the highest, but Seattle Taxi Service rolls of the tongue better, and may convert better.
I think Seattle Taxi Service, you are still going to rank for all 3, and if you find later than you need to change you always can
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title Tags for Medical Names
Hi Everyone! I just transitioned into SEO in the medical spectrum and have never come across such long names. In terms of recommendations for character counts in title tags, what would be the recommendation? Write until it gets truncated (which is current state)? Use the abbreviation? Try to ensure the "plain language" words appear towards the front? Any viewpoints would be appreciated!
Keyword Research | | yaelslater1 -
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
SEO'd Title Tag for Product Pricing Page with Little to No SV for Product Pricing Related Terminology
Hello, What should one do about a title tag for product pricing page (of a SaaS company)? The only keywords/phrases that have SV are "Acme Pricing" "Acme Product Pricing" and "Acme Solutions Pricing", but obviously I don't want to use all three since "Acme" and "Pricing" repeat in all three. Should the title tag just be "Acme Pricing"? In past experiences, a title tag that short typically gets changed by Google in SERPs. Should one not optimize the title tag at all? Any thoughts, suggestions, would be greatly appreciated! Thanks!
Keyword Research | | Scratch_MM0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
How to Effectively Use Meta Title For a New Domain ?
Hi I have a new domain, The website has three main products. Its a WordPress site. The Objective is Lead Generation.Target Keyword is Stairlifts The 3 main products are : Straight StairLifts
Keyword Research | | conversiontactics
Curved Stairtlifts
Reconditions Stairlifts All the above products have their own dedicated landing page. My questions are : 1. Should i use all three keywords on the home page ? will that class as kw stuffing? 2. I have to use keywords Stairlifts on the all three landing pages , Will that have a negative impact. 3. What is the best way without confusing the crawler? Any tips please? Thanks.0 -
Can I get your input on keyword usage in the title tag
Hello fellow mozzers! I've been struggling with my title tag and would like to get your opinion. We provide IT services in the Los Angeles area. I've been doing keyword research for the past week and found about 400 keywords from various sources. I then looked at my top 5 competitors on Google and analyzed their homepage title tags, the most common keywords that they use in their title tags are: IT Support Los Angeles
Keyword Research | | igor.pinchevskiy
Computer Support Los Angeles
Network Consulting Los Angeles
Network Support Los Angeles
IT Services Los Angeles Since it is recommended to have your title tag under 70 characters I've compiled the following title tag for my home page: IT Services, Network Consulting, IT and Network Support in Los Angeles which is exactly 70 characters, however my company name is an additional 9 characters, I think it would be wise to include in the title tag of the home page however I can't decide if I should exceed the limit by including the company name to the title tag or should I remove something from the title tag and then add the company name? 1. What do you guys think, is that a good title tag to use as is? 2. Should I add the company name without removing any keywords or remove a keyword? 3. I'm trying to target local traffic since I can't compete with the big dogs yet, so I want to be in the SERPs when someone searches IT Services Los Angeles, IT Support Los Angeles, etc... Do I need to add Los Angeles after each keyword, or I can use a single instance of Los Angeles like in the example title tag that I have? 4. For the other remaining 400+/- keywords I want to use some of them to create static pages and some for blog posts, is that the way to go? Any help or advice is greatly appreciated!!! Thank you!!!0 -
Image Description & Image Title
Our site allows us to update via WYSIWYG editor. When adding photos to our pages it gives us the option to add (Image Description) & (Image Title). When optimizing a single page how should we properly be filling these in? Should Image title be keyword we are trying to rank for? If so, should we be following proper keyword density ratio to avoid keyword stuffing? Thank you
Keyword Research | | TP_Marketing0 -
Title tag punctuation question?
I know that exact matches in the title tag are more powerful but how much will using an ellipse the title affect my results? For example I would like to use "What is… Actinide?" instead of "What is Actinide?"
Keyword Research | | joehaddock0