Homepage Title
-
What would be the best Title of your Homepage if your top 3 keywords would be:
taxi service Seattle (5400 exact searches) Seatle taxi (4400 exact searches) Seattle taxi service (1900 exact searches)
Would you go for all of them or just the one with more searches? I guess you can target them all on one page being almost the same but what is the best strategy to apply in this case to get the most out of it? Do you take into account the broad numbers of searches which are different from the exact numbers?
Tools I used:Google sktool
Thanks for reading!
-
Thanks again!
-
Echo1 - no need to apologize as I wanted to help you make a decision based on more data points rather than solely relying on the Google keyword tool. As for your question about whether to use broad or exact match numbers I would always err on the side of caution and choose exact match. If you want to be even more pessimistic in your numbers then divide it by half.
In any case, you should still gather competition numbers by performing an intitle:"keyword phrase" and inanchor:"keyword phrase" search in Google (including the quotes as it denotes exact match). This will tell you approximately how many websites are optimizing their title and anchor text with exact match phrases. Those numbers should guide you toward the right keyword choice.
Lastly, try experimenting with the title tag and vary up your anchor text so you don't "lose out" on the "limo service Chicago" keyword. I looked at the results for that keyword and in the organic listings, no one optimized for it until the website ranked #7.
-
Hey guys, thanks for your input! CafePress, I have to apologize but the example given above it was pure fictional, I did not expect anybody would research that.
This is the twist; the name of the company is Joe taxi? How is that going to affect anything? As it is now, we have keyword | company name. We decided to do it this way based on what Seomoz is recommending.
There is a huge difference between exact search and broad search. IMO, I think it's all be coming down to link building and anchor text. If I'm targeting Seattle taxi service (1900 exact searches) I will be definitely targeting Seattle limo (4400 exact searches) as well and, it will sound better too. On the other hand, I will probably be losing out if I would target taxi service Seattle because the Title will not be an exact match, I mean, I do have all the words but in different order which means somebody who is targeting the same keyword in its original order will probably rank better. I think I will go with Seattle taxi service but if you have more arguments for or against it I will be more than happy to hear them.
-
One of the gold nuggets of seo is optimising for humans, not for search engines, so Seattle Taxi Service or Taxi Service Seattle would be better as these are terms that most web users are likely to type.
Take a look through Google's keyword research tool and experiment have a look at other popular searches.
For example, see what keyword research records for Taxi Service New York or London Taxi Service and see what people are actually typing.
Good luck!
-
I would always go the other way around, keyword - brand name.
The first word of the title carries the most weight.
http://perthseocompany.com.au/seo/reports/violation/the-title-begins-with-a-brand-name -
I pulled up some quick and dirty numbers for your target keywords using Google's search operators intitle: and inanchor: This highlights how optimized a keyword is in terms of the title tag and anchor text. Of course, this isn't going to help you win SEO but gives you a general idea regarding the competition for your search phrase.
Taxi Service Seattle - 1.7k results in title, 820k results in anchor text
Seattle Taxi - 3.8k results in title, 81k results in anchor text
Seattle Taxi Service - 996 results in title, 91.4k results in anchor text
To answer your question though, I would never stuff my home page title tag. Instead, based on the numbers above I would change it to this ~> [Company Name] - Seattle Taxi Service. I would then optimize for "seattle taxi service" but link build for all three keywords since they are essentially derivatives of each other.
-
First, I would not put all into the title. I would also look at broad.
But not knowing the numbers for phrase and broad, I am split between Taxi Service Seattle, it has the highest, but Seattle Taxi Service rolls of the tongue better, and may convert better.
I think Seattle Taxi Service, you are still going to rank for all 3, and if you find later than you need to change you always can
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
Best way of including multiple years in titles
hi We're having a debate about the best way of rendering years in SEO terms. We have a new report that covers both 2016 and into 2017. To get the most juice should we title it: XXX Report 2016-2017
Keyword Research | | QSTopMBA
XXX Report 2016/17
XXX Report 2016/2017
XXX Report 2016 and 2017 Which one is best read by Google?0 -
Double, Triple Brand In Title ?
Hey All, Quick question regarding have your brand in your title 2+ times unnaturally; is this not keyword stuffing? Example: BRAND product this that | BRAND - for almost every product? Other titles are BRAND product | BRAND Keyword | Brand. - looks like a CMS issue. Going through all of a clients titles and want your opinion!! Thanks !
Keyword Research | | paul-bold0 -
Best Practices For Corporate Titles
What is the best strategy to write the SEO title for corporate pages listed below: Abouts US Investor Relations Careers News & Events
Keyword Research | | JBNorthAm0 -
If I put some keywords in my pages might it optimize my homepage?
Let's say that I write content in some random pages in my websites - is there a possibility that it will affect and optimize my home page for the same keywords? Hope you understand & sorry for my bad English!
Keyword Research | | Rephael0 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
How to Effectively Use Meta Title For a New Domain ?
Hi I have a new domain, The website has three main products. Its a WordPress site. The Objective is Lead Generation.Target Keyword is Stairlifts The 3 main products are : Straight StairLifts
Keyword Research | | conversiontactics
Curved Stairtlifts
Reconditions Stairlifts All the above products have their own dedicated landing page. My questions are : 1. Should i use all three keywords on the home page ? will that class as kw stuffing? 2. I have to use keywords Stairlifts on the all three landing pages , Will that have a negative impact. 3. What is the best way without confusing the crawler? Any tips please? Thanks.0 -
Capitals in Title tags and meta descriptions and their effect on SEO
It often the case that a page of serps will show up very similar title tags eg Cheap Widgets | Widgetsrus.com format, written partly for humans and partly for SEO.. Although against Googles best practice and indeed a violation of their adwords policy would using in CAPS in title tags reduce ranking (whilst increasing visibility and CTR)?
Keyword Research | | seanmccauley0