Do Banner Ads Help In Link Building?
-
We have been contacting some webmasters for building links, but a lot of them will only do banner ads on there site.
Is having a keyword rich alt tag on the banner ad and a do follow link to our site just as good?
Would like to hear your thoughts and l experiences in trying to leverage these banner ads to help in seo ranking.
Thank you in advance for your input!
-
Banner ads will only help if they direct link to your site.
Usually banner links add all CID tracking codes and drive through re directs so it will not usually help SEO.
You can look at other things like contacting these sites and asking if you can do "guest posting" of content for free on their site to build links?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Video to Landing Pages-Beneficial SEO Effect in Terms of Links & Visitor Engagement?
I run a New York City commercial real estate in New York City. Lately, I have started to produce 30-second videos about property listings and neighborhoods. I have noticed that the engagement for these videos on Facebook is much higher that for text posts. Should adding these videos on our website (hosting them on Youtube) result in increased visitor engagement? Could there be a positive SEO effect such as more links and higher quality links? Anyone have any experience with this? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Same page Anchor Links vs Internal Link (Cannibalisation)
Hey Mozzers, I have a very long article page that supports several of my sub-category pages. It has sub-headings that link out to the relevant pages. However the article is very long and to make it easier to find the relevant section I was debating adding inpage anchor links in a bullet list at the top of the page for quick navigation. PAGE TITLE Keyword 1 Keyword 2 etc <a name="'Keyword1"></a> Keyword 1 Content
Intermediate & Advanced SEO | | ATP
<a name="'Keyword2"></a> Keyword 2 Content Because of the way my predecessor wrote this article, its section headings are the same as the sub-categories they link out to and boost (not ideal but an issue I will address later). What I wondered is if having the inpage achor would confuse the SERPS because they would be linking with the same keyword. My worry is that by increasing userbility of the article by doing this I also confuse them SERPS First I tell them that this section on my page talk about keyword 1. Then from in that article i tell them that a different page entirely is about the same keyword. Would linking like this confuse SERPS or are inpage anchor links looked upon and dealt with differently?0 -
How hard would it be to take a well-linked site, completely change the subject matter & still retain link authority?
So, this would be taking a domain with a domain authority of 50 (200 root domains, 3500 total links) and, for fictitious example, going from a subject matter like "Online Deals" to "The History Of Dentistry"... just totally unrelated new subject for the old/re-purposed domain. The old content goes away entirely. The domain name itself is a super vague .com name and has no exact match to anything either way. I'm wondering, if the DNS changed to different servers, it went from 1000 pages to a blog, ownership/contacts stayed the same, the missing pages were 301'd to the homepage, how would that fare in Google for the new homepage focus and over what time frame? Assume the new terms are a reasonable match to the old domain authority and compete U.S.-wide... not local or international. Bonus points for answers from folks who have actually done this. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Link Building with a Scholarship
One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site. We are also trying to get backlinks from highschools and colleges that link to scholarship opportunities. So far this has been a slow process. Does anybody have any advice for speeding any of this up? Has somebody ever done a campaign like this before? Is there some kind of database with financial aid contact info for a lot of schools? I contact a lot of schools and always tend to get put on the backburner.
Intermediate & Advanced SEO | | Atomicx0 -
What things, that we might overlook, help retain link juice on the site?
Since subscribing to Moz, I have been focussing alot on some of the more technical aspects of SEO. The current thing I am finding interesting is stopping link juice leaks. Here are a selection of some of the things I have done: I have cloaked my affiliate links - see http://yoast.com/cloak-affiliate-links/ Removed some html coded social share links within the theme, and replaced with javascript plugin (http://wordpress.org/plugins/flare/) Used the Moz toolbar to view as Google, to see what google is seeing. Removed some meta links at the bottom of blog posts (author etc) that were duplicated. Now, I don't intend to go over the top with this, as links to social accounts on each page are there to encourage engagement etc, but are there any things you may have come across \ tips that people may have overlooked but perhaps should look out for? As example as some of the things that might be interesting to discuss: Are too many tags, categories bad? Do you index your tag, date archive pages? Does it matter?
Intermediate & Advanced SEO | | Jonathan19790 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10 -
Dark Matter Links
From 2007 - 2004 I worked for Sprint in several positions with my last one being a Corporate Account Manager for fortune 1000 customers. In 2004 I left Sprint after the Nextel merger and created an eCommerce site called thesprintstore.net as a Sprint Nextel preferred partner. I used my inner working knowledge of Sprint to my wonderful advantage and began making 3x my original salary. My desire for more business turned to greed and I began leaking information that consumers loved i.e. phone release dates, price points, warehouse stock levels and tricks of the trade. This garnered me thousands of links from big sites (had no idea at the time) and eventually my site was issued a Cease and Desist order from Sprint's Corporate Headquarters. I recently realized one evening that I had a GEM of a domain with powerful backlinks that I could redirect to my current site TECHeGO.com [staff removed hyperlink]. (Some of the back links are from Engaget, Engaget Mobile, Rimmarkable and even one from Sprint.) The redirection has been in place for months now and I have confirmed that all that sweet Link Nectar is flowing through! I have found it interesting, however, that my back link and referral domain count have never increased leading me to believe that in doing a 301 Redirect existing links become what can only be described as 'Dark Matter Links' i.e. the links are there, simply invisible. Dark Matter Definition: dark matter is matter that is inferred to exist from gravitational effects on visible matter and background radiation, but is undetectable by emitted or scatteredelectromagnetic radiation. Dark Matter Links: dark matter links are visible links that have passed through a 301 redirect which are now inferred to exist but are no longer visible by crawlers? Is there a better definition that could be applied to the term 'Dark Matter Links'?
Intermediate & Advanced SEO | | TECHeGO1 -
Adding Links Under Embedded Videos?
What's the current opinion of adding do-follow links under video embed codes? Like what Vimeo does. Is this allowed, or does Google/Matt Cutts suggest always no-following these links?
Intermediate & Advanced SEO | | DojoGuy0