Is it better to have URLs of internal pages that are geo-targeted or point geo-targeted links to the homepage?
-
For example...
Having links that are geo-targeted and pointing to this URL
or
Not having any geo-targeted internal pages and just having links that are geo-targeted and pointing to this URL
Eventually the site will be a national campaign, so I am concerned about having so many geo-targeted internal pages.
Thanks in advance!
-
Actually I created a separate thread for this question. I figured I would keep it organized.
-
I'm not sure what you mean - are you asking about keyword variations for ecommerce?
-
Great, thanks for detailed explanation! Just one last scenario is what if it is an e-commerce site and you can't have location dedicated pages, only product pages?
-
Duplicate content: If you're doing each location page correctly, you'll be minimizing the duplicate content by creating unique content on each page. If it's all duplicate content, that's a strike against how you implemented it, not the strategy of having multiple location pages.
Dedicated Page vs. Homepage: If you're trying to target "nyc real estate" you're going to absolutely need a page dedicated to that keyword. Your homepage will only suffice if you're only targeting NYC. If you're targeting beyond that, you'll need a dedicated page, bottom line. It's simply to competitive of a term to try and do it any other way.
Anchor Text: Don't worry about anchor text so much. Build branded links to your homepage, and get whatever links you can to those subpages, both with optimized anchor text and without. Subpages are great for getting exact and partial match anchor text because it's often the best way to describe that page, which isn't the case with the homepage.
Basic Keyword Variations: Regarding variations such as "nyc real estate", "real estate nyc", and "real estate new york city", Google is pretty good at filtering through simple variations like that. Pick the one that gets the most exact traffic in the adwords keyword tool, and then include the other variations on the page in a non-keyword-stuffing manner.
-
Hey Kane,
Thanks for the response! This question is very much related to this other question I posted, and the response I left to another member there directly affects what you are referring to here. If you can please check out my response there and give me your thoughts on it I would greatly appreciate it.
-
If you're targeting one location, you can probably work with the homepage.
More than one location? I'd use specific pages for each location.
Regarding too many pages - I'd argue that you only have too many if they have duplicate content. If each geo-targeted page has content that is unique to that city or area, I think you're in the clear. That said, if it's implemented in a way that looks spammy, then you have too many...
-
Why not both? If you are creating a valuable resource that is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should internal links in my table of contents be tagged as nofollow?
Hi All, I have the LuckyWP Table of Contents plugin installed. I recently noticed that you can tag your internal links with and nofollow. I understand that it's always a good idea to link internally and to pass link juice to my own content. But with detailed posts that have over 20 headings, I'm thinking that internal linking for headings may actually hurt me because it takes my links well above 100. Any ideas what the best practises are in this scenario? Thanks.
Technical SEO | | nomad_blogger0 -
Optimizing internal links or over-optimizing?
For a while I hated the look of the internal links page of Google Web Master Tools account for a certain site. With a total of 120+K pages, the top internal link was the one pointing to "FAQ". With around 1M links. That was due to the fact, on every single page, both the header and the footer where presenting 5 links to the most popular questions. The traffic of those FAQ pages is non-existent, the anchor text is not SEO interesting, and theoretically 1M useless internal links is detrimental for page juice flow. So I removed them. Replacing the anchor with javascript to keep the functionality. I actually left only 1 “pure” link to the FAQ page in the footer (site wide). And overnight, the internal links page of that GWT account disappeared. Blank, no links. Now... Mhhh... I feel like... Ops! Yes I am getting paranoid at the idea the sudden disappearance of 1M internal links was not appreciated by google bot. Anyone had similar experience? Could this be seen by google bot as over-optimizing and be penalized? Did I possibly triggered a manual review of the website removing 1M internal links? I remember Matt Cutts saying adding or removing 1M pages (pages) would trigger a flag at google spam team and lead to a manual review, but 1M internal links? Any idea?
Technical SEO | | max.favilli0 -
Should I consider webmaster tools links and linked pages ratio to remove unnatural links?
I don't know this is a suitable place for post this question. Anyway I have done it. According to the Google webmaster tools, Links to your site page. My blog has considerable amount of links, from linked pages (from certain domain names). For an instance please refer following screenshot. When I am removing unnatural links, should I consider these, links from linked pages ratio? Almost all of these sites are social bookmarking sites. When I publish a new bookmark on those sites, they automatically add a homepage link. As a result of that, I got a huge number of home page links from linked pages. What is your recommendation? Thanks! webmaster.png web_master_tools.png
Technical SEO | | Godad0 -
Is it bad to have your pages as .php pages?
Hello everyone, Is it bad to have your website pages indexed as .php? For example, the contact page is site.com/contact.php and not /contact. Does this affect your SEO rankings in any way? Is it better to have your pages without the extension? Also, if I'm working with a news site and the urls are dynamic for every article (ie site.com/articleid=2323.) Should I change all of those dynamic urls to static? Thank You.
Technical SEO | | BruLee0 -
Do we know if inbalanced anchor text distribution also applies to internal links?
I have the pages of my site linked together very well with editorial links in my copy and blog posts. But now I'm starting to wonder post-penguin if it's a problem if all my internal links to a certain page have the same anchor text? Or is my internal link juice not powerful enough to set off a red flag? I don't think I've seen this addressed anywhere or if we even know the answer to this or can only speculate.
Technical SEO | | UnderRugSwept0 -
Different links to to the same page
Hi, Based on the user's actions we post activity into users Facebook timeline. And each activity has link back to our particular page on our website. For example if original page was: www.Domain.com from Facebook timeline it would be like this: www.Domain.com?Ffb_action_ids=101508953168 Do you think this will have a negative effect on our page rankings as we will eded up having a lot of different URL's to the same page? www.Domain.com?Ffb_action_ids=101508953168 www.Domain.com?Ffb_action_ids=456788765609 etc.. Thank you, Karen Bdoyan
Technical SEO | | showme0 -
If multiple links on a page point to the same URL, and one of them is no-followed, does that impact the one that isn't?
Page A has two links on it that both point to Page B. Link 1 isn't no-follow, but Link 2 is. Will Page A pass any juice to Page B?
Technical SEO | | Jay.Neely0 -
Internal Link Counts in SEOMoz Report?
Hi, We ran a site diagnostic and it came back with thousands of pages that have more than 100 internal links on a page; however, the actual number of links on those pages seems to be far less than what was reported. Any ideas? Thanks! Phil UPDATE: So we've looked at the source code and realized that for each product we link to the product page in multiple ways - from the product image, product title and price. So we have three internal links to the same page from each product listing, which is being counted by the SEOMoz crawler as hundreds of links on each page. But in terms of the Googlebot, is this as egregious as having hundreds of links to different pages or does it not matter as much?
Technical SEO | | beso1