Does PR & DA not apply to Google?
-
My PR & DA are much higher than my competitors, but I noticed that they outrank me in some searches. What's up with that?
-
That's not unusual.
We outrank people with higher DA & PR for thousands of keywords. I would consider things on a page by page basis. Authority for a domain and page are not the same thing; this applies to PR as well. If you have a super high PR on your homepage, you might want to flow it around to pages which need it, for example. Your call. If I was to post a response on answers at yahoo with a link back to my site and there was nofollow, it would not mean that DA:100 would be a determinant factor. It's the PAGE itself which is relevant - there are several pages in that site with PA of 1 (i.e. 1/100).
-
A book I go and buy and hand to every new client "how moved my cheese" - expecting things to stay status quo is short sited, but preparing and embracing change will provide new growth and opportunity.
Maybe not owning the top spot was google's way of saying; "... the page just wasn't converting...next please.."
Have you looked closely at your Google webmaster tools, analytic, and your raw log files? have you defined a conversion funnel or experiment? Define what "success" is for your site past ranking, and you might find better money terms then the one's you've been using.
Note on logs: Google is good, but it process's the most common denominator. Have your host provider save your raw logs monthly and download and look to them from time to time. Google does a lot for you, but you'd surprised by the hidden gems your log files can give up for search terms you would never have though of.
Run the site like a business, track the ROI of the terms - including your work to return - and define your top money paths / conversion channels.
-
I guess that's where I get confused. For the past 2 years I have ranked for everything, in fact I dominated my area like no one has ever seen. Recently things have been a little different, I am still the dominate website for photographers in my neighborhood, I just do not own every top spot. I think with a little bit of help I can do some wonderful things.
-
When you say "some" you should keep in mind that you can't always rank for everything. Focus on term to conversion as bounce rate is a big ranking factor now with any site, try to get down to at least 32% if possible for your site as a whole and below 30% for your SERP. Target your terms and your market.
-
So where should I focus my attention?
-
Pagerank just measures your link popularity. Rankings are determined by it and hundreds of other factors. That's why Google and good SEOs will tell you not to focus on PageRank.
You can be PR7 and not rank for anything worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
DA is not increasing
Hi, Everyone. My question is about the Moz DA. I am completing all the requirements by google to increase the ranking of a website. I am uploading content on my website more frequently but my site DA which is related to best crossbow is not increasing. Please if any one know something guide me about this problem. I would be grateful.
Moz Pro | | John88550 -
Multiple Blogs with Google Blogger
Is there a way to migrate multiple Google Blogger blogs together into one? Even better, would it be better to add the content to my main site blog? If so how can I do that without copying each article and adding to main site blog then deactivating the google blogs.
Moz Pro | | WeissToyota0 -
H1 tag Audit & Image Alt Tag Audit Tools
Hi Mozzers, Anyone know of a good FREE tool that has no limits to use to scrape my site for H1 tags & image alt tags by page? Ideally it would produce a report with a list of page URLs, corresponding H1 tags and each image alt tag on each page. Anyone? Bueller?
Moz Pro | | dsinger0 -
Integration of Google+, LinkedIn, YouTube?
I ran across a blog on Moz from last November that was introducing the social monitoring feature. It mentioned adding new social platforms that would eventually be included in SEOMoz. Any word on when/if that is happening? Excited to have SEO and Social under the same dashboard! Jake
Moz Pro | | AESEO2 -
404 Page/Content Duplicates & its "Warning"
My website has MANY duplicate pages and content which are both derived from the MANY 404 pages on my website. While these are flagged in SEOmoz as "Warnings," should this be of concern to SEO effectiveness?
Moz Pro | | dhk50180 -
SEOmoz Q&A down last few days
It seems the Q&A section had some issues since the 25th. Users could post new Q&As but they were not visible to most users. Roger was caught slacking! The issue appears to be resolved at this time. I just wanted to share to anyone who asked a question the past few days who did not receive a response you may wish to repost your question as many readers will not go back and check questions from prior days.
Moz Pro | | RyanKent1 -
What's the best & quick tool to spy or analyze backlinks of SINGLE Page?
hey, someone I want to know why this page or blog post of my competition website ranking better.. I've many tools to spy & analyze domain name, but personalty I want to spy just one page of this or that website or blog.. I hope you could help me and share some tools or the best once for this job. thnx again
Moz Pro | | akitmane0