Does PR & DA not apply to Google?
-
My PR & DA are much higher than my competitors, but I noticed that they outrank me in some searches. What's up with that?
-
That's not unusual.
We outrank people with higher DA & PR for thousands of keywords. I would consider things on a page by page basis. Authority for a domain and page are not the same thing; this applies to PR as well. If you have a super high PR on your homepage, you might want to flow it around to pages which need it, for example. Your call. If I was to post a response on answers at yahoo with a link back to my site and there was nofollow, it would not mean that DA:100 would be a determinant factor. It's the PAGE itself which is relevant - there are several pages in that site with PA of 1 (i.e. 1/100).
-
A book I go and buy and hand to every new client "how moved my cheese" - expecting things to stay status quo is short sited, but preparing and embracing change will provide new growth and opportunity.
Maybe not owning the top spot was google's way of saying; "... the page just wasn't converting...next please.."
Have you looked closely at your Google webmaster tools, analytic, and your raw log files? have you defined a conversion funnel or experiment? Define what "success" is for your site past ranking, and you might find better money terms then the one's you've been using.
Note on logs: Google is good, but it process's the most common denominator. Have your host provider save your raw logs monthly and download and look to them from time to time. Google does a lot for you, but you'd surprised by the hidden gems your log files can give up for search terms you would never have though of.
Run the site like a business, track the ROI of the terms - including your work to return - and define your top money paths / conversion channels.
-
I guess that's where I get confused. For the past 2 years I have ranked for everything, in fact I dominated my area like no one has ever seen. Recently things have been a little different, I am still the dominate website for photographers in my neighborhood, I just do not own every top spot. I think with a little bit of help I can do some wonderful things.
-
When you say "some" you should keep in mind that you can't always rank for everything. Focus on term to conversion as bounce rate is a big ranking factor now with any site, try to get down to at least 32% if possible for your site as a whole and below 30% for your SERP. Target your terms and your market.
-
So where should I focus my attention?
-
Pagerank just measures your link popularity. Rankings are determined by it and hundreds of other factors. That's why Google and good SEOs will tell you not to focus on PageRank.
You can be PR7 and not rank for anything worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
8 point decrease in DA, increase in search traffic- should I disavow links?
Would a decrease in DA reflect the need to disavow junk links? My branded keywords recently bumped down two spots, whereas the keywords which have been bringing me the most traffic have been unaffected. Site: Edwardsturm.com DA decrease of 8 over past 3 months. Keyword "Edward Sturm" recently moved to second spot.
Moz Pro | | Edward_Sturm0 -
Best Way to Seemlessly Use Moz and Google Analytics
Hi All, I have Moz Pro and I am beginning to explore Moz Analytics. I currently use Google Analytics for pretty much everything and I am almost at expert level at using the GA interface so I'm ready to learn a new tool and have a second source of data! My question is: what's the best way to get the most of Moz Analytics and GA congruently? Off hand I know that Moz's keyword, rank, and link data, including competitive insights, is more comprehensive than GA. But how else can I use Moz and get the most out of the Moz Analytics? Looking to really dive in and discuss how we can make use of both! Thanks - Vee
Moz Pro | | Symmetri0 -
So I created a Twitter feed for SEOmoz Q&A posts
I was looking for a way to subscribe to the SEOmoz Q&A posts so I could keep an eye on any new questions that I felt I could provide adequate answers to, but apparently there is no RSS feed available. So I made my own Twitter account to automatically post the new questions and felt like sharing it here in case anyone else would be interested in following - http://twitter.com/SEOQA. Additional info - 1. It only updates once an hour since I didn't want to constantly hammer the SEOmoz servers every minute checking for new questions. Which means the Twitter account will post how ever many questions there are once every hour, so sometimes it can get a little annoying seeing your feed bombarded with 6 tweets in a row from the same account. 2. Some question titles contain more characters than Twitter allows in addition to the URL, so some of them get cut off. Not sure how to fix that but it rarely happens so I don't tend to mind it. 3. It simply posts any new questions asked in any category since I'm not sure of a way to choose a certain category. It would be awesome if SEOmoz provided RSS feeds/Twitter accounts to follow for a particular category. 😉 4. I'm not affiliated with SEOmoz (other than being a PRO member) and I'm not making any money off this so I hope it's okay that I set this up! Let me know if anybody has any comments or questions or suggestions for how to make it better.
Moz Pro | | StreamlineMetrics3 -
Exporting Google and Bing Search Results
Is there away to get a spreadsheet of the pages indexed for a certain domain in google and bing? i.e. I search google for Site:www.domain.com and I want to export a .csv file of all those domains/pages. Cheers
Moz Pro | | JohnW-UK0 -
Conflicting Data with Open Site Explorer & SEO Moz Toolbar
Hi there, Why is my SEOmoz toolbar showing me higher linking root domains than open site explorer? For example, for this site: http://thisisouryear.com/, the linking root domains in SEOMOZ show 1,015 and in open site explorer it says it has 35. I have noticed this for other sites as well. Which one is right? And why are they different?
Moz Pro | | qlkasdjfw1 -
Google analytics sync with SEOMOZ
Hey guys, I'm looking to sync our clients google analytic profiles to our clients campaigns in SEO MOZ. However all our clients google analytic profiles are on the one google account and not separate accounts. So I'm asking does SEO MOZ only allow you to grab the traffic data of one clients profile from a google account instead of multiple profiles from the same google account for different campaigns? If so has anybody got a workaround or any suggestions? If I haven't explained myself clearly let me know and I'll break it down further. Thanks again. Rob
Moz Pro | | daracreative0 -
302 (Temporary Redirect) & HTTPS - how to improve for SEO?
Hello, I have a crawl diagnostic warning that says 302 (temporary Redirect). My site is set up with HTTPS - is that the main reason I am getting this warning? I don't have a strong need for higher security SSL on my site, which is what I understand the main purpose of HTTPS to be so, to improve SEO, would I be better off getting rid of this and going with HTTP? Or would 301 redirects be a better option? Thanks for your help! Niall
Moz Pro | | NiallTom0