The concept of Blogging
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Can anyone describe the fundamentals of blogging?
Should I be aiming blog posts at "subject A vs subject B" or more on recent projects that have been worked on such as "keyword working with company A to complete subject X" ?
Also, should I allow comments on posts and filter out the spam using plugins and manual methods or should I just turn them off and forget the hassle?
Any help would be grand!
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Hi Shaun,
Thanks for asking your question. What you do with your blog should be guided by what your goals are. Some industries are an easy, natural match for blogging. For example, a bakery can blog about awesome wedding cakes they've created for weddings in Los Angeles. They can post gorgeous photos, write up a description of the cake, icing, decorations, and talk about the venue to which they delivered the cake. By taking this approach, the bakery can hope to attract traffic from people searching for a wedding cake baker in LA.Some industries have to work harder to find something inviting and interesting to blog about. An attorney might be a good example of this. However, let's say he's an accident lawyer. He can potentially write about new driving laws, bicycle-friendly cities, accident avoidance, and news about local or national cases involving accidents. In such a case, his goal might be to demonstrate his involvement in his field and his expertise to readers, while also showing to search engines that his website/blog is a lively, frequently updated entity, enabling him to surpass more static competitors.
So, depending on what your business does, yes, showcasing your work with clients in some posts could be great, while other posts might focus on tactical advice about what you do for a living, or highlighting news in your industry that you feel is important. Different kinds of posts make a blog interesting.
Yes, I definitely recommend using a spam fighting plugin. I use Akismet and it blocks thousands of spam comments for me every year.
Allowing comments on your blog means that you are inviting interaction, and as this is the whole point of blogging, the decision to turn off comments would mean that you do not want people to be able to talk to you about what you write. There are some instances in which bloggers do this, but in my opinion, that takes away one of the key points of their having a blog and they might as well just be publishing a series of static articles. There could be exceptions to this, of course, but in most cases, the point of blogging is to interact with the public, so giving them a voice is an important part of that.
Hope this helps!accidents. In such a case, his goal might be to demonstrate his involvement in his field and his expertise to readers, while also showing to search engines that his website/blog is a lively, frequently updated entity, enabling him to surpass more static competitors. So, depending on what your business does, yes, showcasing your work with clients in some posts could be great, while other posts might focus on tactical advice about what you do for a living, or highlighting news in your industry that you feel is important. Different kinds of posts make a blog interesting. Yes, I definitely recommend using a spam fighting plugin. I use Akismet and it blocks thousands of spam comments for me every year. Allowing comments on your blog means that you are inviting interaction, and as this is the whole point of blogging, the decision to turn off comments would mean that you do not want people to be able to talk to you about what you write. There are some instances in which bloggers do this, but in my opinion, that takes away one of the key points of their having a blog and they might as well just be publishing a series of static articles. There could be exceptions to this, of course, but in most cases, the point of blogging is to interact with the public, so giving them a voice is an important part of that. Hope this helps!
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Blog how you want to blog and how you think it will interest the reader.
From memory I don't really think blogs with massive amounts of comments rank overly well, could be wrong though.
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