The concept of Blogging
-
Can anyone describe the fundamentals of blogging?
Should I be aiming blog posts at "subject A vs subject B" or more on recent projects that have been worked on such as "keyword working with company A to complete subject X" ?
Also, should I allow comments on posts and filter out the spam using plugins and manual methods or should I just turn them off and forget the hassle?
Any help would be grand!
-
Hi Shaun,
Thanks for asking your question. What you do with your blog should be guided by what your goals are. Some industries are an easy, natural match for blogging. For example, a bakery can blog about awesome wedding cakes they've created for weddings in Los Angeles. They can post gorgeous photos, write up a description of the cake, icing, decorations, and talk about the venue to which they delivered the cake. By taking this approach, the bakery can hope to attract traffic from people searching for a wedding cake baker in LA.Some industries have to work harder to find something inviting and interesting to blog about. An attorney might be a good example of this. However, let's say he's an accident lawyer. He can potentially write about new driving laws, bicycle-friendly cities, accident avoidance, and news about local or national cases involving accidents. In such a case, his goal might be to demonstrate his involvement in his field and his expertise to readers, while also showing to search engines that his website/blog is a lively, frequently updated entity, enabling him to surpass more static competitors.
So, depending on what your business does, yes, showcasing your work with clients in some posts could be great, while other posts might focus on tactical advice about what you do for a living, or highlighting news in your industry that you feel is important. Different kinds of posts make a blog interesting.
Yes, I definitely recommend using a spam fighting plugin. I use Akismet and it blocks thousands of spam comments for me every year.
Allowing comments on your blog means that you are inviting interaction, and as this is the whole point of blogging, the decision to turn off comments would mean that you do not want people to be able to talk to you about what you write. There are some instances in which bloggers do this, but in my opinion, that takes away one of the key points of their having a blog and they might as well just be publishing a series of static articles. There could be exceptions to this, of course, but in most cases, the point of blogging is to interact with the public, so giving them a voice is an important part of that.
Hope this helps!accidents. In such a case, his goal might be to demonstrate his involvement in his field and his expertise to readers, while also showing to search engines that his website/blog is a lively, frequently updated entity, enabling him to surpass more static competitors. So, depending on what your business does, yes, showcasing your work with clients in some posts could be great, while other posts might focus on tactical advice about what you do for a living, or highlighting news in your industry that you feel is important. Different kinds of posts make a blog interesting. Yes, I definitely recommend using a spam fighting plugin. I use Akismet and it blocks thousands of spam comments for me every year. Allowing comments on your blog means that you are inviting interaction, and as this is the whole point of blogging, the decision to turn off comments would mean that you do not want people to be able to talk to you about what you write. There are some instances in which bloggers do this, but in my opinion, that takes away one of the key points of their having a blog and they might as well just be publishing a series of static articles. There could be exceptions to this, of course, but in most cases, the point of blogging is to interact with the public, so giving them a voice is an important part of that. Hope this helps!
-
Blog how you want to blog and how you think it will interest the reader.
From memory I don't really think blogs with massive amounts of comments rank overly well, could be wrong though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Web page or blog ? Which one is preferable
Hello, For one of our sites, 19 keywords are ranking on Home page. But, the home page doesn't have content with those keywords. I am afraid that with Google updates, we will eventually lose all the ranking position for these keywords. Should we ask the client to create blog around those keywords or create separate pages ? Thanks
Content Development | | Johnroger0 -
Using different sections from all over your site to compile a blog post, bad idea or ok to do?
I have a large site that sells various products, I have been on a kick creating new content relating to the many aspects of upkeep with these products after purchase, I wanted to create a blog post combining all the info for the group of products, but will be reusing some of the FAQs and even tips, since I'm more or less relocating the info. Since this blog post is using many different sources on our site, using a rel=canonical isn't possible. Is there anything I should watch out for, Will rewording / phrasing here and there be enough or should I steer clear of this as a whole?
Content Development | | Deacyde0 -
2 blogs and authorship
Hi all, I run a blog from my WP site, and also a seperate one on blogger.com which has authorship linked to it. I'm noticing that if I put up a WP blog (from my site) on my G+, this will pop up on listings presented the same as the authorship (image shown). My question is, although I make sure that I do not duplicate content between the two blogs, will this kind of mixing up of things (incorporating G+) actually be counter-productive? Thanks in advance.... tom
Content Development | | T-J-I0 -
Blog for SEO
Hello, When setting up a blog for seo, are same rules applied as far as keyword density, exact, phrase & broad match etc? We are in the process of setting up a blog on our site, with wordpress and want to start off on the right foot. Thank you
Content Development | | TP_Marketing0 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
How many blog posts per page are enough?
Any thoughts on how many blog posts per page are enough for SEO? Assume about 800-900 words per post.
Content Development | | casper4340 -
Simple question: How many words optimal for blog posts
Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!
Content Development | | BobGW0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250