Looking for a good example of local pages done right
-
I am looking for a company or two that serves customers in multiple regions and has their site set up in the best possible way to target those areas.
I would like, if possible, to see an example of a company that has an address in each area served, and one that only has one base location, but travels to serve customers.
-
Hi Again,
I recommend one page per physical address. So, if you've got 3 offices in a single city, that equals 3 pages.
-
What if a city has multiple addresses in that area. One page for that city or a new page for each location within the city?
-
Hi Webfeat,
I'm very happy with the way this project turned out (I wrote the copy) for a storage facility in Canada. As you will see, each location has its own page, with totally unique content and NAP for each of the 3 locations:
Here's another client of mine that I've begun working with to develop a set of unique pages for each of the cities his carpet cleaning company serves:
http://www.eminentcarpetcleaning.com/
The site isn't ideal at this point, but it does show the method of beginning to build out city landing pages in the In Your City section.
The thing to remember is that Google is always going to see a business as being most relevant to its city of location, so typically, what you are going for with brick-and-mortar businesses is local rankings and what you're going for with service radius businesses is organic rankings for the service cities...but the success of this method is dependent on a) competitiveness of the vertical and b) client budget.
Hope this helps and maybe other will add some more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Archive pages structure using a unique hierarchical taxonomy, could be good for SEO?
Hi, Preamble:
Intermediate & Advanced SEO | | danielecelsa
We are creating a website where people look for professionals for some home working. We want to create a homepage with a search bar where people write the profession/category (actually it is a custom taxonomy) that they need, like ‘plumbers’, and a dropdown/checkbox filter where they can choose the city where they need the plumber.
The result page is a list of plumber agencies in the city chosen. Each agency is a Custom Post Type for us. Furthermore, we are hardly working to make our SEO ranking as high as possible.
So, for example, we know that it is important to have a well-done Archive Page for each Taxonomy term, besides a well-done Results Page.
Also, we know it is bad for SEO to have duplicated pages or (maybe) similar pages, ranking for the same (or maybe also similar) keywords. Proposed Structure:
So, what we are thinking is to have this structure:
A unique hierarchical taxonomy that INCLUDES the City AND the profession! That means that our taxonomy ‘taxonomy_unique’ has terms like: ‘Rome’, ‘Paris’, ‘Dublin’ as father and also terms like ‘Plumbers’, ‘Gardeners’, ‘Electricians’ which are sons of some City father! So we will have the term 'Plumbers' son of 'Rome' and we will have also the term 'Plumbers' son of 'Paris'. Each of these two taxonomy terms (Rome/Plumbers and Paris/Plumbers) will have an archive page that we want to make ranking for the keywords ‘Plumbers in Rome’ and ‘Plumbers in Paris’ respectively. It is easier to think of it imagining the breadcrumbs. They will be:
Home > Rome > Plumbers
and
Home > Paris > Plumbers Both will have: a static content (important for SEO), where we describe the plumber profession with a focus on the city, like ‘Find the best Plumbers in Rome’ vs ‘Find the best Plumbers in Paris' a 'dynamic' content - below - that is a list of Custom Post Types which have that taxonomy term associated. Furthermore, also 'Rome' and 'Paris' are taxonomy terms that have their own archive page. In those pages, we are thinking to show the Custom Post Types (agencies) associated with that taxonomy term as a father OR maybe just a list of the 'sons' of that father, so links to those archive pages 'sons').
In both cases, there should be also a static content talking maybe about the city and the professionals it offers in general. Questions:
So what we would like to understand is: Is it bad from an SEO perspective to have 2 URLs that look like this:
www.mysite.com/Rome/Plumbers
and
www.mysite.com/Naples/Plumbers
where the static content is really similar and it is something like that:
“Are you looking for the best plumbers in the city of Rome”
and
“Are you looking for the best plumbers in the city of Naples”? Also, these kinds of pages will be much more than 2, one for each City.
We are doing that because we want the two different pages to rank high in two different cities, but we are not sure if Google likes that. On the other hand, each City will have one page for each kind of job, so:
www.mysite.com/Rome/Plumbers
www.mysite.com/Rome/Gardeners
www.mysite.com/Rome/Electricians
So the same question, does Google like this or not? About 'Rome' and 'Paris' archive pages, does Google prefer a list of Custom Post Types that have that father term associated as taxonomy, or a list of the archive pages 'sons', with links to those pages? What do you think about this approach? Do you think this structure could be good from an SEO perspective, or maybe there could be something better alternatively? Hoping everything is clear, we really appreciate anyone dedicating its time and leaving feedback.
Daniele0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
How to deal with everscrolling pages?
A website keeps showing more articles when pressing a "load more" button. This loads additional category pages with a page parameter (e.g. ...?page=1, ...?page=2, etc.), as suggested by Google to get all pages indexed. The problem is that this creates thousands of additional, duplicate pages, with a duplicate title, header, and very unfocused content. They also show as duplicate content in Moz. The pages are indexed by Google, but none of them is ranking. What do you guys think: add a no-follow to the load-more button, so search engines will never see them? Thanks for your input!
Intermediate & Advanced SEO | | corusent1 -
NoIndex Purchase Page
We ran a ScreamingFrog report of one of our websites and found that there are thousands of instances of a single page with a different URL parameter, for example: purchase.cfm?id=1234
Intermediate & Advanced SEO | | ErnieB
purchase.cfm?id=1235
purchase.cfm?id=1236
purchase.cfm?id=1237 and we do not need purchase.cfm to be indexed for any reason as there is practically no content on that page to begin with, but it's just part of the purchase steps in our website. What is the best way to deal with this for Google & SEO? Should we do a Meta NoIndex of this purchase.cfm page? Thank you.0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
Interlinking from unique content page to limited content page
I have a page (page 1) with a lot of unique content which may rank for "Example for sale". On this page I Interlink to a page (page 2) with very limited unique content, but a page I believe is better for the user with anchor "See all Example for sale". In other words, the 1st page is more like a guide with items for sale mixed, whereas the 2nd page is purely a "for sale" page with almost no unique content, but very engaging for users. Questions: Is it risky that I interlink with "Example for sale" to a page with limited unique content, as I risk not being able to rank for either of these 2 pages Would it make sense to "no index, follow" page 2 as there is limited unique content, and is actually a page that exist across the web on other websites in different formats (it is real estate MLS listings), but I can still keep the "Example for sale" link leading to page 2 without risking losing ranking of page 1 for "Example for sale"keyword phrase I am basically trying to work out best solution to rank for "Keyword for sale" and dilemma is page 2 is best for users, but is not a very unique page and page 2 is very unique and OK for users but mixed up writing, pictures and more with properties for sale.
Intermediate & Advanced SEO | | khi50 -
Drop in indexed pages!
Hi everybody! I've been working on http://thewilddeckcompany.co.uk/ for a little while now. Until recently, everything was great - good rankings for the key terms of 'bird hides' and 'pond dipping platforms'. However, rankings have tanked over the past few days. I can't point my finger at it yet, but a site:thewilddeckcompany.co.uk search shows only three pages have been indexed. There's only 10 on the site, and it was fine beforehand. Any advice would be much appreciated,
Intermediate & Advanced SEO | | Blink-SEO0 -
Tips for improving this page
I have made a content placeholder for a keyword that will gain significant search volume in the future. Until then I am trying to optimize the page to rank when the game launches and the keyword gains volume. http://hiddentriforce.com/a-link-between-worlds/walkthrough/ Is there anything I can do to improve the optimization for the phrase 'a link between worlds walkthrough' A lot of my competitors are already setting up similar placeholder pages and doing the same thing. I have 2 fairly large gaming sites that will place a banner for my walkthrough on their site. I did not pay for the links. I do free writing/ other services in exchange for this. I have been sharing the link socially. It has almost 200 likes and a handful of shares, tweets, g+ votes
Intermediate & Advanced SEO | | Atomicx0