Publishing Content Through a Single Persona
-
Hi,
I have a client who's made some changes to their content strategy.
They want to use a single author for all content produced and publish, to maintain a consistent identity across the web. This single author is a persona e.g. "Joe Bloggs" but this is not a real person.
This works fine for creating and publish content (for their blog and outside blog posts). It allows many people to work on creating and publishing content under the same name, which for a number of reasons makes good logistical sense.
The problem arises when it comes to social marketing. They have set up a Facebook and Google + profile and Facebook and Google business pages.
The main issue is that they are finding it difficult to friend other people because nobody knows this "Joe Bloggs" persona.
Can anybody offer advise on how to approach this kind of strategy.
Thanks,
-
Thanks Miriam. In an ideal world, I agree with you, but there are many reasons why this system will work better for them, so it looks like they will be going with it.
The "Joe Bloggs" name was just an example name. They will, of course, be using a believable looking name.
Thanks,
-
Hi Leigh,
Have to agree with Catalyste on this. While using a nom de plume has historical precedent in the publishing world, online, people are very into being 'real'. The last name of 'Bloggs' is a dead giveaway that this is not likely a real person. If they'd gone with Joe Jones, that could be a real person, but Joe "Bloggs" would instantly look odd to me.
I ghostwrite for business owners and tell them it is fine to use the business owner's name on the content they purchase for me for promotional purposes. This is likely the route your client needs to go with, too, using his/her own real name for the content he/she is paying to have written for his business.
-
I personally think that everyone should be comfortable enough to blog on his name or on company name. I don't think creating a fake identity is ethic. It should not be done in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will posting an article from my website to LinkedIn mean its duplicate content?
Hi everyone, I'm currently writing my first blog post for my new business, and initially it was intended to be written for my website and then have it shared as a link via Social Media. However, I notice now that LinkedIn allow you to post self written articles to it's website directly and that these are then linked to your profile. My question is if I write my blog post as intended, and then publish it separately to LinkedIn, will search engines see this and think I am duplicating content? If so, roughly how much of the content would I have to change in order to avoid this? Thanks!
Social Media | | mickburkesnr0 -
Authorship Implementation - Is it needed to place Rel='Publisher' on every page on eCommerce
Hi, On my eCommerce site I've placed rel='publisher' only on the homepage and rel='author' on all of the article pages. Is that the way to do it? Do I need to add rel='publisher' also on the article pages besides for rel='author'? P.S
Social Media | | BeytzNet
Even though I placed rel='publisher' only on the homepage, when I use Google's test tool (http://www.google.com/webmasters/tools/richsnippets) I see my publisher ID also on product category pages (that don't have publisher nor author on them but do have regular +1 buttons). How is that? (bacuase of the +1 button)1 -
Rel=Publisher On Business Blog
Hello! We were just wondering if we can add the Rel=Publisher on our business blog? We would like to have any of our blog posts that rank to have the small thumbnail/logo of our business similar to the way the rel=author tag works in the serps. All posts are published by our business and we would not like any of our personal pictures showing up. Any help greatly appreciated! Thank You!
Social Media | | TP_Marketing0 -
Content Marketing and Twitter
Hello, I'd like to improve how I use twitter for pushing a piece of content. Here's what I am planning to do currently: First, we created a useful piece of content for a niche where we'll be appealing to the humanitarian side of thing. Nothing like this piece of content is on the web. The subject is not mouthwateringly attractive to other websites, but it is good, very useful, authoritative and uses the information we have in our niche. For Twitter, we plan to pick a website carefully that could use our content and 1. of course follow that site on twitter 2. Retweet 2 or 3 relevant good tweets the site has put out. If the person I want to contact has a twitter account, retweet some of his too. 3. Tweet a general tweet about a good article or blog post the site has with a link to the site and the article. 4. Tweet at a specific person in the site's company (or to the general twitter account if there isn't anyone specific) asking if they need help with content if it is well written and useful, then later tweeting introducing our article. Email will also be used. I'm really new to using twitter for content marketing, any help is appreciated. Facebook liking/sharing as well as blog comment posting along with adding to g plus circles will also be used. Thanks.
Social Media | | BobGW1 -
Social media profiles with same description - Duplicate content or reinforcing business details?
Hi, I am currently doing a Social media review and find myself wondering whether having exactly the same copy - or part thereof, on a businesses' Facebook, LinkedIn, G+, Twitter, profile(s) is likely to be viewed by SE's as a good or bad thing? Is it duplicate content and to be avoided? Or would it be viewed as a case of the business trying to ensure a consistent profile and therefore reinforcing your business details?
Social Media | | Binarynature0 -
Should I use a subdomain our primary domain for this content?
Hi, We have an eCommerce site www.refreshcartridges.co.uk and currently publish videos, unique articles, troubleshooting advice etc. on a subdomain igloo.refreshcartridges.co.uk. The hope is that the content on igloo will prove sufficiently useful for someone to either link to or bookmark for future reference. Eventually this will hopefully result in sales through the main site. We were assured several years ago that we should host this content on a subdomain but the more I think about it, the more I think that this content should be hosted as part of the main site (for example www.refreshcartridges.co.uk/igloo/). My logic is that this would extend a couple of advantages, not least that any links built to this unique content would be attributed to the primary domain rather than the subdomain. Although I appreciate the subdomain does link back to the primary domain I can't help but feel this dilutes the potential strength of any link. Post Penguin I think it would be nice to get genuine, natural links appreciating content on our primary domain rather than a separate subdomain. It should probably be pointed out that we only publish articles related to our key business activity (printing, cartridges, technology) on igloo. There is no unrelated content designed simply as link bait. If we were to make the move we would of course 301 all the old pages.. I would really appreciate your opinion on whether you agree or whether you would be tempted to keep the content on a subdomain. Thanks for your help! Chris
Social Media | | ChrisHolgate0 -
Google Plus for Website - Should the button be available on the homepage or just blog posts and other sticky content?
I am trying to understand if I should add the Google +1 button to my client's homepages in addition to "sticky" content. Any insight here would be greatly appreciated.
Social Media | | MattAaron0 -
Does shared content affect rankings?
I've noticed that when logged into Google, content shared by people within my social graph is being identified by a "(name of person) shared this". And, content shared by people not within my social graph (but people who have a Google+ account) is being identified with their picture. My questions are: Is this "(name of person) shared this" content showing on first page of results because they're in my social graph. Or would this content have been on 1st page regardless of whether it had been shared? Why is google identifying who is sharing content when they're not in my social graph? Thank you!
Social Media | | LaraMcCulloch0