Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
-
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared.
So when I look at the keywords, they use one of the landing pages from ads, but which one?
Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups?
I hope someone with enough Google Adwords experience can help me here.
Thanks,
-
learn to use the editor...its much faster than the UI.
when you first launch a campaign, you will start out with a quality score of 5....middle of the road. i recommend starting out with exact, phrase & broad modified match types....leave broad match paused. broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score.
also start out with high bids that keep you ads above position 3. you want to start out on top of the page and with a high ctr and high quality score. then as time goes by, you can lower bids for non performing keywords. its much better to start with a high quality score, than to start out low and work your way up. this costs a little in the short term, but will benefit you in the long run
-
Great, it's super complicated Thanks for pointing out that feature.
-
When you are setting up your columns in the Keywords tab, there should be an addtional "Destination URL" option. You can pull this column to the top of the list (for ease of sight) and assign a specific URL to the keyword.
You can also do this in the AdWords Editor which for me is easier than dealing with the interface.
-
Thanks, but I don't see anyway to setup a landing page based on the keyword. How can I do that?
Secondly this is a new campaign so we don't have a CTR at all at the moment, should we just launch like this and optimize as we go?
-
landing page experience is calculated from the destination url...however the are 2 destination urls..one at the text ad level and the other at the keyword level. The reason adwords allows this is to allow flexibility for the advertiser. For example, you might have 1 ad group for Shoes. all keywords in this group behave similarly, similar CPC, conversion rate, etc....Keyword red shoes point to dest url of www.domain.com/redshoes. However keyword blue shoes point to www.domain.com/blueshoes. You can still have these keywords in 1 ad group, with different destination urls if you set destination url at the keyword level.
Keyword destination url trumps text ad url.
I assume you are concerned with Quality Score, since you are looking at Landing page experience..... You really need to focus on Click Thru Rate, since this is the primary metric used to determine Quality Score.
-
Thanks a lot, if this is the common usage it seems like Adwords designed horribly. It's still not clear which landing page it takes if there are multiple landing pages but I understand the workaround is sticking with one landing page per adgroup, I wonder why that's not mandatory as design.
-
Google evaluates the landing page as the page you link to in that keywords specific ad.
So, what I did. Was create a list of keywords I want to advertise for for each of my pages. (Example attached)
Then I named the ad group the name of the name of the landing page like custom-rubber-compounds.html
Keywords: rubber compound, custom compounds, compounding process
Now all these keywords are linked to our custom-rubber-compounds.html page. Since they all use the same ad Google evaluates that landing page for each keyword.
You should also read Will Craig's post about Quality Scores here on SEOmoz if you're seeing below normal ratings and what it really means.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword & negative keyword overlap
So I just read your blog on quality score and after reading the negative keyword section I'm a little confused and I need clarification. In that paragraph you mentioned about not overlapping your negative keywords with your active keywords and you used an example of dog food and dog bed. So my question is, if you put the word dog bed into the negative keyword list isn't the word dog the over lap word? Would you ad not show because the word dog is in the active keyword list?
Paid Search Marketing | | Vallerinspects0 -
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
Bing Adwords
Hello Moz Community, I am curious to see if anyone else is experiencing the troubles I am having with Bing Adwords. In the past (not even a month ago), my companies campaigns were driving great traffic, with high CTR, Conv. Rate, and low CPC; but recently (start of February) traffic has increased (not the good kind) and CPC has gone through the roof. When I say not the good kind, I mean the traffic we are getting is not relevant at all to our industry our the campaign/ad groups targets at all. These campaigns have been running for a good year with regular maintenance and great results. I keep up to date with all the negative words, constantly am A/B testing copy and landing pages, and keeping up to date with good SEO/SEM habits. Since February has started like I said traffic has increased (not the good kind) and search queries seem to be more and more outrageous by the day. I guess my question is has anyone else experienced this and is it a possibility that Bing (Microsoft) loosened up their algorithm to drive more (I hate to say it) money into their pockets? I haven't heard/read anything publicly that they made such a change but I have read that they have had an increase in profit and a majority of CPC for accounts have increased without actual search share going up. Please feel free to share you thoughts about this and if you have experienced this in anyway. Thanks All, Brian
Paid Search Marketing | | BrianBar0 -
How to Preserve Capitalization of Specific Letters in AdWords?
I've used dynamic keyword insertion variations in Google Adwords, but here's one that's a bit tricky and I'm starting to think the only way to do it is to create a unique campaign group for this keyword without DKI to pull it off. Trying to dynamically insert the keyword actiNOS, but see no way to over-ride DKI in the campaign for this term. Any ideas or suggestions, or do I need to create a separate adgroup without DKI for this term?
Paid Search Marketing | | Prospector-Plastics0 -
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0