Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
-
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared.
So when I look at the keywords, they use one of the landing pages from ads, but which one?
Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups?
I hope someone with enough Google Adwords experience can help me here.
Thanks,
-
learn to use the editor...its much faster than the UI.
when you first launch a campaign, you will start out with a quality score of 5....middle of the road. i recommend starting out with exact, phrase & broad modified match types....leave broad match paused. broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score.
also start out with high bids that keep you ads above position 3. you want to start out on top of the page and with a high ctr and high quality score. then as time goes by, you can lower bids for non performing keywords. its much better to start with a high quality score, than to start out low and work your way up. this costs a little in the short term, but will benefit you in the long run
-
Great, it's super complicated
Thanks for pointing out that feature.
-
When you are setting up your columns in the Keywords tab, there should be an addtional "Destination URL" option. You can pull this column to the top of the list (for ease of sight) and assign a specific URL to the keyword.
You can also do this in the AdWords Editor which for me is easier than dealing with the interface.
-
Thanks, but I don't see anyway to setup a landing page based on the keyword. How can I do that?
Secondly this is a new campaign so we don't have a CTR at all at the moment, should we just launch like this and optimize as we go?
-
landing page experience is calculated from the destination url...however the are 2 destination urls..one at the text ad level and the other at the keyword level. The reason adwords allows this is to allow flexibility for the advertiser. For example, you might have 1 ad group for Shoes. all keywords in this group behave similarly, similar CPC, conversion rate, etc....Keyword red shoes point to dest url of www.domain.com/redshoes. However keyword blue shoes point to www.domain.com/blueshoes. You can still have these keywords in 1 ad group, with different destination urls if you set destination url at the keyword level.
Keyword destination url trumps text ad url.
I assume you are concerned with Quality Score, since you are looking at Landing page experience..... You really need to focus on Click Thru Rate, since this is the primary metric used to determine Quality Score.
-
Thanks a lot, if this is the common usage it seems like Adwords designed horribly. It's still not clear which landing page it takes if there are multiple landing pages but I understand the workaround is sticking with one landing page per adgroup, I wonder why that's not mandatory as design.
-
Google evaluates the landing page as the page you link to in that keywords specific ad.
So, what I did. Was create a list of keywords I want to advertise for for each of my pages. (Example attached)
Then I named the ad group the name of the name of the landing page like custom-rubber-compounds.html
Keywords: rubber compound, custom compounds, compounding process
Now all these keywords are linked to our custom-rubber-compounds.html page. Since they all use the same ad Google evaluates that landing page for each keyword.
You should also read Will Craig's post about Quality Scores here on SEOmoz if you're seeing below normal ratings and what it really means.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Tell Google About My Near Duplicate Pages?
For my Adwords campaign, I create a separate landing page for each Ad Group, but are similar enough to one another that they may be considered duplicate content. Should I use a canonical tag on the page to tell Google which page is priority? I don't care about any of those pages ranking in search, I'm just using them for my ads. I also don't want to redirect, clearly. Is the canonical tag the correct way to go?
Paid Search Marketing | | Dino640 -
Set-up remarketing through Analytics or Adwords?
I am setting up a remarketing campaign and wonder if anyone has any thoughts on whether to do this via Analytics or Adwords? Doing it through Analytics appears to be more straight forward - and I like the idea of broadening the data set that comes from an Analytics report. I therefore I wonder if it comes down to personal preference? Would be grateful to any thoughts for or against.
Paid Search Marketing | | E2E0 -
Privacy Policy in Adwords
Does anyone have direct experience regarding the impact on quality score by ensuring there is a privacy policy in place on the landing page? I am aware of the legal requirement but I have heard anecdotal evidence there could be an impact on quality score if one is missing.
Paid Search Marketing | | MickEdwards0 -
To use new domain name or not?
I've had a web site since before most people knew what a web site was, aeroconsult.com. It has a page authority of 30, domain authority of 21, and 21 root domains that link to path. The problem is, I am not getting many organic hits, and I am wasting a lot of non-productive money on ad words. Because this site is over 20 years old, with a few rudimentary modifications, I decided to create a totally new web site that is modern and that has a regular menu, pictures, etc. It also has a domain name that more accurately reflects what I do. I am an engineering consultant working in the area of RF and microwave design and development. I design rf and microwave circuits and systems for clients. Those clients range from individual inventors to start-up companies, to large (and, yes, sometimes) corporations, including some aerospace companies. But, I do not design rockets, space ships, airplanes, or other things that an aerospace company does. I get a lot of organic hits on "aerospace consultant", "aerospace consulting", "aerospace design", etc. But, those are useless to me, since that is not what I do. So, I designed a new website. It is still under development, but it is out there at rfandmicrowavedesign.com. Clearly, the URL is appropriate to what I do. And, all pages have my company name, Aerospace Consulting LLC. But, even with Google adwords, which I just activated for this site yesterday, I am not getting good results, especially when you look at the cost of the CPC. I plan to keep my e-mail address, that is tied to aeroconsult.com since it has been out there for over 2 decades and that is what my old clients know. But, I am wondering if I should move the new web site contents to my old domain, aeroconsult.com because of the domain authority, page authority, and links? Or, am I better just leaving the old aeroconsult.com web site out there and concentrate on the new web site with the new domain name? Both web sites have 1 or 2 organic search results in the top 10, although the only organic search result that really relates to my business is "wireless design consulting" which is #8 for rfandmicrowavedesign.com, although I think it is something like #10 for aeroconsult.com. All other organic search results are less than 50, which is, of course, useless. (Although, #8 for rfandmicrowavedesign.com is pretty impressive since it has only been live for a couple of weeks, vs over 20 years for aeroconsult.com. Anyway, I am looking for advice. Should I scrap the old aeroconsult.com web site and replace its contents with the contents of rfandmicrowavedesign.com, or should I leave them both active for at least a while? I plan to continue to use the aeroconsult.com domain for e-mail since it has been out there for so long. I guess the real question is whether I would gain lot by putting the clearly better content and structure of rfandmicrowavedesign.com on my old, established, aeroconsult.com, or whether I should concentrate in building up organic and paid search for rfandmicrowavedsign.com.
Paid Search Marketing | | Nanook10 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0