What is your strategy in looking for content to write relative to your niche?
-
looking to keep adding to our blog in a big way. Things I use are questions we get a lot, we add them to blog and answer them - works quite nicely. Look at other blogs although in our industry its not really there, etc.
What are some of your strategies for looking for content to write about?
-
Keyword research isn't the primary driver. But I check to see if the queries have adequate volume to justify the time required to produce the content.
-
and hows that worked out for you? honestly - we don't create content based on keyword research -
-
I use the adwords keyword tool. I look at "exact match" primarily.... however, my content is usually very long - at least 1000 words. So, I also look at broad match for lots of long tail queries.
Usually long tail does not influence the content unless I see queries with lots of search that I can include as subtopics.
-
whats your method of assesing topic search volume? basic keyword research?
-
I like this question because I spend most of my time creating content and have an employee who produces all of the photos and images.
I am looking for a few things...
-
topics that have good search volume
-
topics for which I can produce best-on-the-web articles
-
topics that will produce valuable adsense or lead to product conversions
-
topics that my visitors will want to read
-
topics that have WOW! factor
-
topics that are "MUST HAVE" for a site like mine
I have a huge list (several lists, in fact) of topic ideas. I assess them on the basis of....
a) what is the most sharable (will produce likes, links, emails, etc)
b) what has the most income potential
c) what will be the most fun to produce
Mentally a, b, and c are the axes of a chart in 3 dimensional space. I am looking to produce the content that plots farthest away from the origin; however, I must admit that "C" usually wins - and that is OK because that is the content that will perform the best and for which I will be most productive.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Cornerstone Content?
Yoast keeps pestering me about Cornerstone Content. Is it really a ranking factor? Ryan
Content Development | | drdougweiss0 -
Copy writing services?
Hi there Can anyone recommend where I can outsource a good quality but affordable copy writing service? Thank you
Content Development | | edward-may0 -
Does a blog appearing in diff. categories cause duplicate content?
Having a particular blog appearing in different categories or under different tags on a site- does it cause duplicate content? If yes, why ?
Content Development | | Personnel_Concept0 -
Nearely identical content
Hi Everybody, I'm just checking the warnings from Seomoz an realized that on our site there are a lot of duplicate page content problems. In fact some of them are not really duplicated content because there are subtle differencies ie. colour or pack of products: http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_30_ml.html http://www.szepsegbolt.hu/termekek/david_beckham_intimately_yours_for_man_eau_de_toilette_50_ml.html What do you suggest, ignore this warning or change something on the site? Thank you in advance Balint
Content Development | | SanomaMediaseo0 -
Clear examples of SEO success with content marketing needed.
I know SEOmoz is always going on about content marketing as the best SEO tactic, but I'm struggling to achieve search engine success with it for my site. Has anybody very successfully pursued a content marketing strategy for their site in a competitive niche? Can you give us the examples? (including the keywords you succeeded for). Any help greatly appreciated. Thanks
Content Development | | kevinmorley0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
Is there a software that gives keyword density for primary and seconday keywords as content is written ?
What software do you recommend to write web content for a new website and then manage the same as the site gets older. I am looking for a software that can take a list of primary and secondary keywords - give the keyword density and have the ability to create internal links between pages.
Content Development | | aromal70