On Page OPtimisation Query
-
6 weeks ago, we attempted to improve the on page optimisation for the following keyword 'wedding venues ''edited''' on the following page:
''edited''
I just checked when the page was last crawled by google by checking the cache date in the SERPs which is the 27th of May 201?.
We have been tracking the keyword 'wedding venues ''edited''' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to 53rd (Moz says 'Not in top 50', it was 53rd when i last manually checked).
I understand that we have to be building links to our site, but i still hoped we would be doing better than this for this keyword with the work we've done
does anyone have any advice on how we can improve? Have we over optimised?
We would really appreciate any help!
-
Aha, ok yeah that makes more sense now. I'm sure we can include text on ''edited''.
Although, ''edited'' is only 2 clicks away from ''edited''.
If we were to link to ''edited'' from ''edited'', would it still be a good idea to link to ''edited'' from our homepage? That would pass on the most 'juice'...
Or would the site structure look a bit funny then?
Thanks for all your help, much appreciated
-
my apologies i forgot to mention the link that i recommend the text in it
i meant this one http://www.theweddingsecret.co.uk/weddings-in-bath.htm
-
This is a great list of link building ideas that should help you think outside the box:
http://pointblankseo.com/link-building-strategies
The overall goal with your SEO and internet marketing efforts should be to become a recognized brand in this niche, because Google is looking more and more at brand & authority for its rankings. But some good links will definitely be a good start.
Here is a good resource for rich snippets/semantic markup. It's actually very easy to implement, and should take you no more than an hour tops.
-
We struggle to think of high authority sites that would actually link to use. We do ask the wedding suppliers who feature on our site, but their sites tend to be PR 0 - 2 (3 at best). And the site users are people who are getting married, most won't have websites, let alone high authority websites, to link to us. Any thoughts
I'll have to speak to the person about rich snippets again, and do some research myself (i've heard of them but don't fully understand how they work).
-
Currently, it takes 3 clicks to go from the homepage to ''edited''
The page can definitely include more informational text. The only issue is that we are launching multiple sub-regions, of which ''edited'' is only one. So far we have launched ''edited''. We will be launching many more over
the next few years. So the informational text can't just be about ''edited''... So if we linked to all the sub-pages for all the sub-regions, it would be a whole ton of links, that would grow exponentially as time went by... -
If you can get links directly to the page, that's great, but links to the homepage will benefit you as well. Pagerank 2 is very, very low. Improving your link profile will go a long ways towards helping your pages rank better.
What is your concern with the rich snippets, exactly? Having things like review stars showing up in the search results will help improve your clickthrough rate from the SERPs.
-
Having 4 or 200 /300 both are fine
Google can handle that and definitely after the structural update "caffeine".
coming back to our issue one question i have how many clicks will it take you to go from the homepage to the page we are talking about ? (hope you understanding from where i m coming from)
can this page include more informationational text about the weddings in Bath (500 to 700 words) ? which you will link to all the "subpages" under Bath (like venues, all venues, marquee hire and many others? )
-
We've had advice to be careful not to overload the homepage with internal links throughout the site hence only having the 4 to our 4 'next level' local homepages...
If we built a comprehensive link structure on the homepage, it would very quickly breach over 200/300 internal links (and counting) as we expand...
Maybe we could link to very important pages ranking wise...
-
Thanks Takeshi,
Would you recommend building high authority links to the specific page in question?
''edited''
Or more to the homepage to increase the domain authority?
I still feel we ought to be doing better than 53rd in the SERPs for ''edited''... If it were you guys, would you allow more time before pivoting?
I also read somewhere to be very careful with rich snippets, is this not something we should worry about in this niche?
(Apologies, I'm a newb!)
-
/magazine have a decent internal structure and links .
why doesn't the homepage have a comprehensive links, menu, maybe more content or even the same structure that you have on the magazine page?
My point i m trying to relay, that the most linked page on any website is always the homepage ( 99%) so leverage the authority that is coming through your homepage to your subpages
-
Looks pretty good to me. Some other areas of optimization could include:
- Including some more synonyms on your page, instead of just exact keyword match
- Add social signal buttons, especially a Google+ +1 button
- Use semantic markup to help search engines understand the content of your page, and possibly display rich snippets
But like you said, links are the main signal when it comes to search rankings, so focus on building some high authority links.
-
Hi Wissam, thanks for the response...
I will definitely take that into account. the site is new as of Januarry 2013.
I didn't fully understand 'You homepage is poor'. Do you mean that it is not good, or that we're not utilising the potential of it to link to important pages on our site?
We do have a sensible internal structure as far as users are concerned, maybe not as far as google is concerned. We do have a blog: ''edited'' and we do send links to the categories from time to time...
Does anyone have any views on the on page optimisation in my first post?
-
If you wanna send signals to google that this page is one of the most important pages on your website then you have to show it in the structure. you homepage is poor. leverage the authority of the homepage to pass to that page and similar pages you have that are important for you.
leverage internal linking from other pages to that page or by launching a blog.
cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we target Outsource and Offshore on same page?
While doing keyword research I found out that there are 2 keywords with same search count and difficulty level.
Keyword Research | | harshal.khatavkar
Outsource Engineering Design India
Offshore Engineering Design India My question is, should I create 2 separate pages for these keywords with the addition of their extended related keywords or just keep one long page with both these keywords targeted? Technically, Outsource and Offshore have separate meanings but on SERP it seems like both are searched for the same purpose. Can you please share your views on this? Thanks0 -
This page could be penalized as keyword stuffing?
Dear Mates, This sample page is http://goo.gl/kGljFX Title tag: Wondershare Video Converter Ultimate Coupon Code 30% - Buy Page Meta Desc: Wondershare Video Converter Ultimate Coupon Code 30%: Convert both Standard-Definition and High-Definition formats, super fast speed. H1: Wondershare Video Converter Ultimate Coupon Code H2: Wondershare Video Converter Ultimate Key Functions: H2: Wondershare Video Converter Ultimate Detailed Features: Could you take a look and let us an idea? Thank you Claudio
Keyword Research | | SharewarePros0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Aiming for long tails on a long piece of content, without over-optimisation and attracting Panda...
Hi, I'm currently in the process of optimising a new ecommerce site with tons of content.
Keyword Research | | azu25
We're really well-researching our information and are aiming for one page a week, so each page (such as category pages etc) is getting 5-7 days of research before the content is written, so that we know our info is correct and that more than enough content is available, rather than a simple 300-500 word article.
One category page in particular has the potential for maybe 4,000-6,000 words, or even more (I don't want to hit that, as it's not needed, but I'd like to go into enough detail about enough things to bring us up on top as the market leader) - Our biggest competitor is currently hitting around 2,500 words on the category page for their site and they're ranking for a lot of long tails. (Of course they're also getting a lot of links too!)
To put it simply, we have a better quality product and a range of options (we're one of the first [if not the first] in the UK to have several options for this product where you have the choice of going for the cheap option, or going for higher priced and better quality options etc), whereas our main competitor simply has one stand alone product. By default this gives us much more to work with regarding potential content. While building this site we haven't bothered to consider 'keyword density', as we're going for as white-a-hat as possible, but when it comes to long tails I'm finding that I may have to consider it for this page at least.
We have a few dozen long tails such as 'Where does X come from', 'Why is X so expensive', 'What is the difference between X and X' etc - You know the kind of keywords.
To help specifically with the long tails we've opted to include a FAQ section to that category page, but it seems that by doing this I have accidentally gone up to ~3% density on the 'X', which I suppose isn't too bad, but at the same time that one keyword has already made ~30 appearances in the content - and all we have done so far is the FAQ section.
I'm going through now and rewording it so that it's less 'keywordy' (although there does seem to be a limit to the number of times to can say 'it' before that starts to sound odd..), but was just wondering how you manage to write a long and detailed piece of content that is all specifically about one thing, without having to use that one keyword too many times, while also hitting plenty of long tails at the same time?0 -
Creating a new page versus adding to existing page (for targeting a keyword phrase)
What are your considerations when deciding whether to create a brand new page versus adding content to an existing page when targeting a new keyword phrase on your site? My thought is that if it is mildly competitive, a new page would make more sense since you can optimize the title tags and URL. But if it is long tail and low competition, you would be better off to add a paragraph to an existing page to minimize diluting your website by adding more pages.
Keyword Research | | ProjectLabs0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
Will words added to the end of my title make the page in question less relevant in Google's eyes?
Hey guys, I've always wondered about this. Say I'm targeting the keyword "how to sell your house" but I find it a bit bland or generic and my client actually offers a service more in line with "how to sell your house quickly" - say that's their USP for example. I still want to rank for the broader version however, because far fewer people are searching for the "quickly" version - and it stands to reason that if searchers can solve the same problem quickly, they'll want that version of the solution anyway. So will adding the word "quickly" to the end of the keyword I'm targeting (and using that in my Title, H1, URL, description tags etc) make Google see my client's page/site as less relevant to a broader search term like the more generic "how to sell your house", that I'm trying to rank for? Thanks 🙂
Keyword Research | | makeshiftyy0 -
Top Queries By Coutnry or Language?
Is there a tool or resource that provides top keywords by country or language? Something like https://freekeywords.wordtracker.com/top-keywords.html
Keyword Research | | jargomang0