Posting Logos on Your Homepage to Increase Trustworthiness
-
If you have been linked to from authoritative sites would it be appropriate to name them on a "As Seen On" section on your homepage with their logo. Do you need permission to use their logo on your site?
A followup question: would doing this help with the Panda algorithm.
-
Logos are usually Trademarked and do require permission to use. Most sites, won't mind you posting their logo (free advertisement) but they will likely check your site / validity. Recently, I had to ask Sony Online Entertainment to use their logo, they said no problem.
That said, I have seen hundreds of sites post logos for all sorts off stuff they are no way affiliated to or with. Depending on your market it you may have also noticed this. I say that to say, personally a logo means nothing to me when I evaluate whether or not I want to trust said site.
I have nothing to add about the Panda question, but I hope that helps with the first question.
-
Technically, yes, you should get permission. If you use it, and the organisation subsequently decides it would rather you didn't, they will usually send a Cease & Desist notice, and you will be given the opportunity to remove the logo without running into any legal issues.
You are, however, unlikely to encounter a problem if you genuinely have been cited by the organisation in question, unless it was in a negative context.
On the follow-up question, I don't think adding the logo of an authority site will make much/any difference to how a site is treated by Google's algorithm, however the quality link, increased traffic and PR benefit should certainly make up for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is SEO best practice to implement a site logo as an SVG?
What is SEO best practice to implement a site logo as an SVG?
Technical SEO | | twisme
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name. <desc>sitename</desc>
{{ STUFF }} There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method? <title>sitename</title>
{{ STUFF }} However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag: What is your opinion about this? Thanks in advance.1 -
Should products descriptions be made in to blog posts?
Howdy, Here's a situation I got myself into. For the past few months, I've been planning to start up an e-commerce business. I've got my homework done - created product design, wrote value-adding product descriptions and a few regular blog posts in order to start providing content right away. Recently, I've got some news that the product I was about to sell won't be arriving for at least a month longer. Here's what I am considering: In order to make the start of the business smoother and gain attention quicker, it would make sense to start building a presence in advance. What I am considering now is instead of using the product descriptions I have for their original purpose, I could make them into a handful of blog posts with WordPress. I am relatively sure that with proper promotion, people would find them interesting, as they answer common industry questions in a unique, entertaining way. However, I am not sure what implications would such move have for my business in the longer term, especially when it actually starts selling products. I would switch to the Shopify platform, which would probably mean I would have to transfer my blog posts onto another platform? Maybe I should just wait till I have all my products ready and stick with the plan, instead of using the content I have for the blog right now? If I should indeed go through with the blog first, what content would I later put in the product descriptions and what are the possible SEO consequences? I hope it is at least somewhat clear what my situation is. Thank you in advance for the help.
Technical SEO | | Algenic0 -
Panda Cleanup - Removing Old Blog Posts, Let Them 404 or 301 to Main Blog Page?
tl;dr... Removing old blog posts that may be affected by Panda, should we let them 404 or 301 to the Blog? We have been managing a corporate blog since 2011. The content is OK but we've recently hired a new blogger who is doing an outstanding job, creating content that is very useful to site visitors and is just on a higher level than what we've had previously. The old posts mostly have no comments and don't get much user engagement. I know Google recommends creating great new content rather than removing old content due to Panda concerns but I'm confident we're doing the former and I still want to purge the old stuff that's not doing anyone any good. So let's just pretend we're being dinged by Panda for having a large amount of content that doesn't get much user engagement (not sure if that's actually the case, rankings remain good though we have been passed on a couple key rankings recently). I've gone through Analytics and noted any blog posts that have generated at least 1 lead or had at least 20 unique visits all time. I think that's a pretty low barrier and everything else really can be safely removed. So for the remaining posts (I'm guessing there are hundreds of them but haven't compiled the specific list yet), should we just let them 404 or do we 301 redirect them to the main blog page? The underlying question is, if our primary purpose is cleaning things up for Panda specifically, does placing a 301 make sense or would Google see those "low quality" pages being redirected to a new place and pass on some of that "low quality" signal to the new page? Is it better for that content just to go away completely (404)?
Technical SEO | | eBoost-Consulting0 -
Will a blog post about a collection of useful tools and web resources for a specific niche being seen as negative by google for too many links?
SEO newbie here, I'm thinking about creating a blog post about a collection of useful tools and web resources for my specific niche. It'd be 300 links or more, but with comments, and categorized nicely. It'd be a useful resource for my target audience to bookmark, and share. Will google see this as a negative? If so, what's the best way to do such a blog post? Thanks
Technical SEO | | ericzou0 -
I cannot find a way to implement to the 2 Link method as shown in this post: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218
Did Google stop offering the 2 link method of verification for Authorship? See this post below: http://searchengineland.com/the-definitive-guide-to-google-authorship-markup-123218 And see this: http://www.seomoz.org/blog/using-passive-link-building-to-build-links-with-no-budget In both articles the authors talk about how to set up Authorship snippets for posts on blogs where they have no bio page and no email verification just by linking directly from the content to their Google+ profile and then by linking the from the the Google+ profile page (in the Contributor to section) to the blog home page. But this does not work no matter how many ways I trie it. Did Google stop offering this method?
Technical SEO | | jeff.interactive0 -
Optimizing the homepage : should I have a h1 or not?
Hi everyone, I am launching a debate that may seem a bit basic for the most experienced of you 😉 In fact, after completing internships in two different agencies, I had quite opposite views of the optimization process for the homepage: View 1: The home page should be optimized on a keyword and should definitely have a h1. View 2: The home page is a branded page and should not necessarily have an h1 (unlike other pages). Bonus question: assuming that the view 1 is the right one, is it a good idea to put a h1 on the logo (only for the homepage) ? Thank you very much for your help
Technical SEO | | Axel_Janvier0 -
Looking to hire someone to help on my website. On page issues with subpages outranking homepage
Hello, I have a site that has been doing good for quite a while now. But lately I'm running into issues with on page seo. I have ranked well for long periods of time, but changes like adding content or moving stuff around has bumped me out of the rankings. I would prefer not to publicly disclose the site. My main keyword I rank for is "word1 word2". I notice if I do a site: search for "word1 word2" homepage is #1, site search for just word1 it's #1 as well, but the word2 returns a category listing above the homepage. I noticed this happen right as I fell back from the rankings. I am looking to hire an SEO profession to help me out with on page issues. I've come to admit that I just don't understand something about this and I need help from someone who has a lot of experience with this. I was hoping to find recommendations by people here for a company I could hire for this. I would want to pay no more than $1,000. I hope that budget is high enough to get a skilled individual/company working with me. I'm not sure where to search for online to get a skilled on page seo professional, so I thought a personal recommendation from someone here would possibly be able to help. Thanks
Technical SEO | | nux0 -
301 category page to Homepage to increase authority
Hello all, Hope everyone is well and are enjoying the summer. I am currently working with a site: www.corporatehealth.co.uk and have been trying to rank on the first page for the keyword occupational health. currently we are ranking on the second page: http://www.google.co.uk/search?q=occupational+health&pws=0&gl=uk#q=occupational+health&hl=en&pws=0&gl=uk&prmd=ivnsb&ei=38dUTuHCDdGKhQetqZn5BQ&start=10&sa=N&bav=on.2,or.r_gc.r_pw.&fp=80a9548917d021a&biw=1920&bih=878 I understand I need to get more links pointing to the site and page itself. My idea was to do a 301 redirect from the occupational health page to the homepage and add occupational health content to the homepage as ultimately they are an occupational health service supplier. Was hoping to get anyones thoughts on the issue. Thanks in advance Shehzad
Technical SEO | | Gareth_Cartman0