Pro newbie - What is a "campaign"?
-
I signed up three weeks ago and the first email to me begins with:
The first step in PRO is to set up your campaign. Once we start tracking your site and social media accounts, you'll start receiving handy reports of your data. You can also surface site issues right in the app to help you prioritize which fixes you can make for immediate results.
At this point I don't know what kind of "campaign" this is or what the "app" is.
I have also lodged a ticket because something seems to be broken about my Pro status. I can obviously participate here, so I have a Pro status, but at OSE, it says "Social metrics only available to paid Moz subscribers. Learn more" and hit my Advanced Report limit for the day without seeing any such report.
-
The question was more by way of feedback that the welcome email could expand those concepts with a sentence or two as per the above replies. I signed up but then travelled before using the tools three weeks later and was reacting to an article by Chris Warren at Distilled, which sent me to OSE. And that site didn't think I was Pro. I then wondered if I needed to download some app for a phone. Sorry but it was 7 am on a Saturday morning.
Incidentally, having started a campaign, my ""Social metrics only available to paid Moz subscribers" error message went away, so perhaps OSE gets a prod after a campaign is started?
-
Hi Ash, and welcome to Moz! I've flagged this question for the help team to come in and answer, and you should be hearing from them soon about OSE.
Here's an introduction to get you started: http://moz.com/help/pro/introduction.
A campaign is generally the website you're working on, and the app is Moz. This just means to put in the website you're working on and we'll start letting you know about any problems we find.
-
Hey Ash, Welcome to Moz.
Firstly "a campaign" is what you setup to monitor your website's SEO performance. Think of a campaign as like "a project".
"The app" is simply the application/interface where you see all the data pertaining to "the campaign".
If you've not yet setup your first campaign, please go to http://pro.moz.com/campaigns/new and follow the steps.
Once you have a campaign setup go to http://moz.com/pro/home to access it within the app.
Hope that helps,
Woody
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google see the keyword "e cig" and "e-cig" as the same word? on MOZ it shows that they have a totally different amount of search quarries.
does google see the keyword "e cig" and "e-cig" as the same word? on MOZ it shows that they have a totally different amount of search quarries.
Moz Pro | | smokingllc0 -
When using Moz Pro do I want Google-UK or -GB as default and why?
Hi. When using Moz Pro, I always select Google UK as default search with GB and US next. Is there a reason to choose one over the other? If so why? I am UK based and so are my clients. Thanks
Moz Pro | | YNWA0 -
In the hierarquical structure of the site I would like to define a campaign in a given level of that structure down to leafs. How can I define it?
I have many categories in my site and each one has others sub categorias and so on until the last categories points to products pages. I want a campaign that crawls just from a given category (or sub category) down to all produtcs pages. How can I do that? I am not sure if defining a folder would accomplish taht? Lets say I have category C, D and E. Sub categories on D are D1, D2, D3 and producs on D3 are D3P1, D3P2 and so on... How can I define a campaig on category D3 and get D3, D3P1, D3P2 crawled?
Moz Pro | | bistro0 -
Can I calculate "Keyword Difficulty" metric using Mozscape API data?
We already have a web application that pulls certain metrics about websites using the Mozscape API, but we are wanting to extend the usefulness of this application to enable users of the app to pull "Keyword Difficulty" metrics in bulk, instead of one at a time (or 5 at a time). I wouldn't mind the 5 at a time limitation if we could just automate the API calls and let the tool pull data for 50 or so keywords without user-interaction. I know that it's a "formula", but I don't know what SEOMoz uses for it's formula. Has anyone figured out a way to calculate this, based on the Mozscape API data? Has anyone ever tried to reverse engineer this metric?
Moz Pro | | brchap0 -
SEOMoz Campaign
Just how lagged are the rankings on SEOMoz Campaigns? They seems to be weeks behind what I actaully see.
Moz Pro | | freestone0 -
Why are SEOmoz Pro Keyword Ranking reports different between two 301-linked URLs?
Hi, My main domain is www.dancenut.com. I have this 301 URL redirected to www.dancenut.com/boston/. I set up an SEOmoz Pro campaign for each of these URLs in order to see if they were being treated differently in any way. In most cases the report results are identical, or the small differences are understandable. However, there is one big difference between the two sets of campaign reports. In the Keyword Ranking reports, the data for the Bing and Yahoo! reports are identical, but the data for the Google reports are dramatically different. Out of 21 keywords, 9 are listed in the top 50 for www.dancenut.com, but only 2 are listed in the top 50 for www.dancenut.com/boston/ (the specific positions are the same for the 2 keywords that are listed for both). Does this make any sense? Could the SEOmoz Pro data be wrong? If not, then I'm suspicious that Google may not be interpreting the 301 redirect properly. I don't think this could be fully explained by a 1-10% reduction in link juice due to the 301 because I have one keyword for which my site ranks #1 in Google, Bing, and Yahoo! with www.dancenut.com, but it doesn't even rank in the top 50 in Google with www.dancenut.com/boston/. And why would these differences only exist for Google? Any insight would be much appreciated! Andrew
Moz Pro | | dancenut0 -
What would be a really good reason to pay for SEOmoz Pro service?
What would be a really good reason(s) to pay for PRO membership after 1 month free trial expires? What do I get here that I didn't already use during my trial, or can get somwhere else for free or less money? Not trying to criticize, just looking for facts. Thanks.
Moz Pro | | _Z_2 -
How to Stop SEOMOZ from Crawling a Sub-domain without redoing the whole campaign?
I am using SEOMOZ for a client to track their website's performance and fix any errors and issues. A few weeks ago, they created a sub-domain (sub.example.com) to create a niche website for some of their specialized content. However, when SEOMOZ re-crawled the main domain (example.com), it also reported the errors for the subdomain. Is there any way to stop SEOMOZ from crawling the subdomain and only crawl the main domain? I know that can be done by starting a new campaign, but is there any way to work around an existing campaign? I'm asking because we would like to avoid the setting up the campaign again and losing the historical data as well. Any input would be greatly appreciated. Thanks!
Moz Pro | | TheNorthernOffice790