How a change in IP address affects SEO?
-
Our domain is pretty mature, has several quality backlinks - ranks well for our key terms - but we need to change our IP address because we use a cloud provider and it's a shared IP that has had a security breach.
How will this affect rankings? www.layer7.com
-
I have nothing new to add but wanted to say that both Chris and Adam's answers are spot on from my experience, thumbs up to both of them.
-
great thanks so much for the feedback
-
There certainly should be much of an impact in your ranking. However there are a couple things worth considering in this matter:
-Location value: If you are a working on a campaign that is focused on a specific international region then having an IP from that country can be beneficial in the eyes of some search engines in regards to local searches
-Link Value: You'll also want to make sure that you aren't switching to a shared IP which hosts websites that are linking to you already - while in all honesty something that would be extremely rare, if it were the case it would likely lead to the devaluation of those links
-IP History: It's also important to know that you aren't moving to a digital neighborhood that's known in the search engines eyes for housing spam. Think about it like sharing your identity, you wouldn't want someone under your name giving talks about illicit topics. Look up your neighbors with a reverse IP lookup tool such as yougetsignal.com before making the jump.
All in all you likely won't see a big impact from switching your IP address - you just want to do a little due diligence to insure that your new digital home is one that's squeaky clean before moving in!
Cheers,
Adam -
Changing your IP address shouldn't really do anything to your search results as long as your're staying with the same host and you're not moving onto an IP address that's plagued with spam sites.
Here are a couple of otherthreads dealing with that:
http://moz.com/community/q/how-much-will-changing-ip-addresses-impact-seo
https://groups.google.com/forum/#!topic/google_webmaster_help-indexing/P5z_Oc-XUiI
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New theme adds ?v=1d20b5ff1ee9 to all URL's as part of cache. How does this affect SEO
New theme I am working in ads ?v=1d20b5ff1ee9 to every URL. Theme developer says its a server setting issue. GoDaddy support says its part of cache an becoming prevalent in new themes. How does this impact SEO?
Technical SEO | | DML-Tampa0 -
Will my SEO Affect If I Redirect existing user from homepage to dashboard?
Hi Guys, My client (SaaS company) wants to redirect all the visitors to the dashboard if they have already created an account with them. The redirection would be done at the server level using a cookie. Does the redirection (though done only if user is already registered) affect SEO rankings? They want to be double sure. Thanks.
Technical SEO | | sandeep.clickdesk0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
IP canonization
Hi, I need your opinions about IP canonization. Site www.peoplemaps.com is on 78.136.30.112 IP. Now we redirect that IP to the main page (because of possible duplicate content). But, we have more sites on the same IP address. How can that affect on their SEO? Before redirecting, when we visit that IP address, the browser showed mainpage of www.peoplemaps.com, not any other site. Thanks, Milan edit: We have used 301 redirect.
Technical SEO | | MilanB.0 -
Questionable SEO
Chess Telecom appears first when you search for 'business phone lines' in the UK so I used a campaign to check them out. It seems they've got tons of unrelated links and using comment spamming to increase their ranking. Along with fake twitter accounts and other things. Search for 'jewel jubic chess' and you'll see what i mean. I assumed this wasnt a good idea and been trying to get my link on relevant websites only. Any comments or suggestions? Should I simply trust that google will hopefully punish them eventually? Or should I be fighting fire with fire? Thanks Dan
Technical SEO | | DanFromUK0 -
Basic SEO HTML
Hello Everyone, One place I am weak is coding for SEO. I need to get better. One question I do have is can anyone explain why it's important to place css and java script files in an external file? How do you do this and how do you know if it's already being done? If it has not been done on a site is it hard to go back and do? I understand this is important from a site load time issue Thanks, Bill P.S. Can anyone recommend a resource where I can learn proper html coding for SEO? Thank you!
Technical SEO | | wparlaman0 -
Passing SEO value from a subdomain
Hi Everybody, I have built a website (http://rugby.europcar.ie) which has gone viral and getting huge amounts of traffic world wide. The problem is, all the Facebook shares, tweets and other social traffic is all referencing the subdomain, and now www.europcar.ie where I want to build rankings. What are my best options for referring this ranking power to my main domain? Thanks in advance Ronan
Technical SEO | | notnem0 -
Wordpress SEO Errors - Any advice?
Hi all! My site is on the WP platform and I'm having a crawl error. Wondering if you guys could possibly help me figure out what's going on? I have a good number of 404 errors where the links seems to be appended and I can't figure out why. I've scoured my individual posts and cannot seem to find the broken link? The crawl error looks a bit like this: http://preciousthingsphotography.com/2007/12/10/chicago-family-photographer-welcome/http:%2F%2Fpreciousthingsphotography.com%2F2007%2F12%2F10%2Fchicago-family-photographer-welcome%2F You can see that my original link is somehow being doubled with the slashes being replaced? This is happening on all of my posts. Any ideas as to what could be going on? Thanks so much!
Technical SEO | | ptpgen0