How a change in IP address affects SEO?
-
Our domain is pretty mature, has several quality backlinks - ranks well for our key terms - but we need to change our IP address because we use a cloud provider and it's a shared IP that has had a security breach.
How will this affect rankings? www.layer7.com
-
I have nothing new to add but wanted to say that both Chris and Adam's answers are spot on from my experience, thumbs up to both of them.
-
great thanks so much for the feedback
-
There certainly should be much of an impact in your ranking. However there are a couple things worth considering in this matter:
-Location value: If you are a working on a campaign that is focused on a specific international region then having an IP from that country can be beneficial in the eyes of some search engines in regards to local searches
-Link Value: You'll also want to make sure that you aren't switching to a shared IP which hosts websites that are linking to you already - while in all honesty something that would be extremely rare, if it were the case it would likely lead to the devaluation of those links
-IP History: It's also important to know that you aren't moving to a digital neighborhood that's known in the search engines eyes for housing spam. Think about it like sharing your identity, you wouldn't want someone under your name giving talks about illicit topics. Look up your neighbors with a reverse IP lookup tool such as yougetsignal.com before making the jump.
All in all you likely won't see a big impact from switching your IP address - you just want to do a little due diligence to insure that your new digital home is one that's squeaky clean before moving in!
Cheers,
Adam -
Changing your IP address shouldn't really do anything to your search results as long as your're staying with the same host and you're not moving onto an IP address that's plagued with spam sites.
Here are a couple of otherthreads dealing with that:
http://moz.com/community/q/how-much-will-changing-ip-addresses-impact-seo
https://groups.google.com/forum/#!topic/google_webmaster_help-indexing/P5z_Oc-XUiI
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Change e-commerce platform and domain name SEO issue.
Hi, We are looking to switch from Bigcommerce to either Magento or Shopify, but we have some concern about the redirecting of all URL and not sure where to help. Also, we are looking to remove "hyphen" www.ide-home.com.au in our domain name, again it is all about 301 redirecting. We need SEO expert to help us with all changes that minimize the effect on Google. Does anyone can suggest which company or who we can ask for help? Thanks very much.
Technical SEO | | ide-home020 -
Local SEO and Penguin
All, One of my client's sites was hit by Penguin. The business has lost almost all of its organic rankings but is still holding on for a handful of local searches for some of its satellite offices. We've built a new site and are slowly building domain authority. My question is this: at what point do I swap out the new site's location URL for the old URL in Google places? I don't want to risk the existing local placement which is all they have left for the time being. Thanks, John
Technical SEO | | JSOC0 -
Multiple domain SEO strategy
Hi Mozzers I'm an AM at a web dev. We're building a new site for a client who sells paint to different markets: Paint for boats Paint for construction industry Paint for, well you get the idea! Would we be better off setting up separate domains - boatpaintxxx.com, housepaintxxx.com, etc - and treat each as a searate microsites for standalone SEO activity or have them as individual pages/sub doms from a single domain - paints4all.com or something? From what i've read today, including the excellent Beginners Guide - I'm guessing there's no definitive answer! Feedback appreciated! Thanks.
Technical SEO | | rikmon0 -
Wordpress multisite and SEO
Newbie question. I have several keyword list I am trying to market - (My website is : http://www.soobumimphotography.com/) San Antonio wedding photographer, family photographer San Antonio sports photographer in san antonio headshot san antonio engagement photos san antonio I think it's too broad and thinking about getting separate sites for them. I know I can make urls something like this http://www.soobumimphotography.com/headshot using multisite function and planning to redirect it to www.sanantonioheadshots.com etc Is this good idea to do so? Should I get a new hosting and domain and start it all over again. Thank you
Technical SEO | | BistosAmerica0 -
How does a mega drop-down affects SEO?
We are looking at implementing a "mega drop-down" as our main menu on our website. Will that be good or bad for SEO? My company is a big tour operator so our website contains a lot of pages describing all our destinations, hotels etc. We have noticed that our visitors have some trouble to navigate to all this pages since it requires a lot of clicks to reach a specific page. In order to make this easier we have looked at this popular mega drop-down thing that we all love. But what about Google? Will Google love or hate us for doing this? An example showing what I mean by mega drop-down: http://www.phonehouse.se/
Technical SEO | | Googleankan0 -
Seo impact for template change
Hi, If you change a template (wordpress, joomla cms..) without changing information organization..(urls..) Does this can have an impact on your serp ? Tks a lot ...
Technical SEO | | mozllo0