How a change in IP address affects SEO?
-
Our domain is pretty mature, has several quality backlinks - ranks well for our key terms - but we need to change our IP address because we use a cloud provider and it's a shared IP that has had a security breach.
How will this affect rankings? www.layer7.com
-
I have nothing new to add but wanted to say that both Chris and Adam's answers are spot on from my experience, thumbs up to both of them.
-
great thanks so much for the feedback
-
There certainly should be much of an impact in your ranking. However there are a couple things worth considering in this matter:
-Location value: If you are a working on a campaign that is focused on a specific international region then having an IP from that country can be beneficial in the eyes of some search engines in regards to local searches
-Link Value: You'll also want to make sure that you aren't switching to a shared IP which hosts websites that are linking to you already - while in all honesty something that would be extremely rare, if it were the case it would likely lead to the devaluation of those links
-IP History: It's also important to know that you aren't moving to a digital neighborhood that's known in the search engines eyes for housing spam. Think about it like sharing your identity, you wouldn't want someone under your name giving talks about illicit topics. Look up your neighbors with a reverse IP lookup tool such as yougetsignal.com before making the jump.
All in all you likely won't see a big impact from switching your IP address - you just want to do a little due diligence to insure that your new digital home is one that's squeaky clean before moving in!
Cheers,
Adam -
Changing your IP address shouldn't really do anything to your search results as long as your're staying with the same host and you're not moving onto an IP address that's plagued with spam sites.
Here are a couple of otherthreads dealing with that:
http://moz.com/community/q/how-much-will-changing-ip-addresses-impact-seo
https://groups.google.com/forum/#!topic/google_webmaster_help-indexing/P5z_Oc-XUiI
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing domain and transferring SEO power to new.
hi, i have a website with some pages index in google on first page. i want to change the domain name but also want to keep the old domain. How can i transfer the index pages SEO power to new domains pages? So the new domain page can appear instead of old domain. 301 redirect will permanently redirect the user to new domain but i want to keep the old domain running for users only, not for Search engines. any idea. please share. thanks.
Technical SEO | | green.h0 -
Acquired domains for SEO
hi there, For one of our insurance websites we acquired a domain, this domain is going to be redirected to our domain. After some research we discovered the domain we've bought also includes other domains which 301 redirect to specific 'insurance products'. These domains are also included in the deal. But what is the best technical solution for redirecting these specific redirected product domains? They already redirect to the product pages of the domain we've bought, so after redirect this domain, the sub (product) redirected domains will also link to us. It would be like this: A) www.sub-carinsurancesite.nl (301) -> www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance
Technical SEO | | remkoallertz
B) www.sub-carinsurancesite.nl (301) -> www.ourdomain.com/car-insurance & www.domain-we-bought.com/car-insurance -> www.ourdomain.com/car-insurance etc0 -
Change category of a post
Hi, Finally I decide to renovate my site structure, but I have a question, if I have an old post and I change its category there is some SEO problem? The post permalink is "www.sitename.com/namepost". Last question, it's better to have one category for post or more than one category for post? Thank You
Technical SEO | | Marco3961 -
Pop-ups ok for SEO?
Are unintrusive pop-ups okay or is Google likely to impose a black mark? I'm not talking about making people stay on the site, just talking about little one corner pop-up for a special offer. An example would be an embedded live chat pop-up. Have you had any experience?
Technical SEO | | seoman100 -
Does SEO Reflect when We change the Host??
I would like to know, if i switch to host not Domain, Just Host which just change the internal IP, Will that Affect to My SEO? If YES then What is the procedure to safe our SEO before Move? Or what is Procedure after we Moved. Hope many people found this issues, and got the solution, I through Google Webmaster do through filter, but i am not sure about it. Thanks
Technical SEO | | Webranx0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1 -
Domain redirect seo
Hello, my domain www.pacomarca.com and when i start the new campaing i get this pronblem: We have detected that the domain www.pacomarca.com and the domain pacomarca.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here. my domain is in networksolutions.com. how can i resolve it? many thanks Gonzalo
Technical SEO | | Kuna0 -
Call tracking and Local SEO
I am the in house SEO/Web for a multi-branch/multi-state company and I am having a hard time tracking the amount of calls that are coming off of our site to the many branches. I am wondering if there are any tips for use call tracking numbers without negatively impacting my local SEO results? In one of the webinars they touched on image replacement and also that it some situations it might be out to just use the tracking numbers.
Technical SEO | | mmaes0