Alternative to Google Analytics
-
Hey Everyone,
My company has just changed the order processing software we are using and it's causing some issues with Google Analytics conversion funnel tracking. Specifically, there is one point in the funnel where making certain selections (which about half the people do) causes the page to reload. Also, on the login/register page, if they miss a field, the software tells them missed the field, but loads a new page which has a different URL which is not a part of the funnel when a mistake like that isn't made.
All of this is causing Google Analytics to report people as leaving the conversion funnel when they really haven't. About a third of the traffic is being shown as exiting the funnel with the exit URL being the exact same URL as the step they are supposedly exiting from (example: the visitor enters on page1, moves to page2, Google is showing that they exit on page2 and go to...page2.
Does anyone have any suggestions of how to deal with this in Google Analytics? If not, do you have a recommendation of an alternative analytics program which can deal with the situations mentioned above?
PS - Changing the way the checkout software works does not appear to be a viable option.
Kurt Steinbrueck
OurChurch.Com -
Thanks Lesley and Philipp. We're a web hosting company, so putting analytics software on the server wouldn't be a problem. I'll look into Piwik.
Kurt
-
I do have a developer I work with, so I may be able to make the change, but I'm not sure exactly what you mean by only triggering extra virtual pageviews when the users succeed. Could you clarify that?
Thanks.
Kurt
-
I also suggest to take a look at http://piwik.org/, it's a great and promising open source analytics tool. But it requires more technical knowledge to implement it and have it running (you need to run it on your own server).
-
Hi Kurt,
Not sure what your resources are for development but what you could do is only trigger extra virtual pageviews when the users succeed within the funnel and use these extra pages within the funnel of your goal tracking in Google Analytics. By doing that, you'll make sure you'll keep your funnel clean. Because I think you would have the same issue with every other alternative analytics program.
-
I have used http://piwik.org/ to pretty good success as far as self hosted analytics, the good thing is with a little coding you can change the way anything works. Plus there are a lot of pretty cool free plugins too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Average Position
I'm looking at Google Analytics -> Acquisition -> Search Engine Optimization -> Queries reports. I'm looking at keywords and the average position. What Google reports and what I see in a Google incognito search is different (usually my search is much lower). For example, for one search term, Google reports 5.8 average position and every time I search it is 8. My local result is 4. Anyone know why this is? I'm wondering if Google is averaging the Local results into number?
Reporting & Analytics | | CalicoKitty20000 -
Tracking time spent on a section of a website in Google Analytics
Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks
Reporting & Analytics | | geckonm0 -
Behavior Flow vs. All Pages report in Google Analytics
In the interest of determining why our ecommerce site isn't converting, I've been spending some quality time with GA. I've suspected that our front page is part of the problem, especially where our organic traffic is concerned (we get a good deal of referral traffic from a link on an OEM's site). According to the Behavior Flow report under the Behavior section of GA, organic traffic to our home page is hemorrhaging (roughly 60% bounce rate). But when I went to the All Pages report (Behavior > Site Content > All Pages) and looked at organic traffic to our home page, then looked at the Medium as a secondary dimension, I'm getting a bounce rate of 35%. Why the massive discrepancy? Can somebody assist?
Reporting & Analytics | | ufmedia0 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
No Social Sources in Google Analytics - what am I doing wrong?
Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex
Reporting & Analytics | | pwpaneuro0 -
Google Analytics Options
A couple of months ago, I read about a new web stats application that is real time but more importantly let's you track user actions on a page (i.e. which buttons were clicked for example). This information would obviously be very helpful in continuing to improve site performance. Anyone have suggestions or know the name of this application? I do not mind paying but am not looking for an enterprise class application.
Reporting & Analytics | | Mont0 -
Google Analytics/ Contact 7 Plugin
I have a site that uses the contact 7 plugin for its contact form sitewide in a sidebar and on a contact us page. I've set up a goal in analytics and tracked using the "on_sent_ok" hook but the number of goals GA is creating is far outweighing the number of times the form is actually completed. I figured my initial mistake was to use the contact-us page as the page tracker variable for the goal but wondered if it was counting all form completions AND anyone who went to the contact page. So I amended it to a contact-us/thank-you page that no site visitor could navigate to, and since I have no goals completed, even though we're getting enquiries through the form. Am I being dumb here and missing something quite simple?
Reporting & Analytics | | PerchDigital0