Google analytics vs Webmaster tools data
-
Hi
Which is more accurate WT or GA data ?
Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !?
The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc
Cheers
Dan
-
Thanks Guillermo
-
Yes, only organic search results appears
-
Sorry if this is obvious but im just checking:
In the search engine optimisation tab of google analytics i take it that the queries and other info are solely in regard to organic search ?
Im sure thats so but just double checking ??
cheers
dan
-
Unfortunately, I don't think you are able to do that.
I found this link that it might help you a little bit more. See under "Discrepancies in Clicks and Visits":
https://support.google.com/analytics/answer/1034383?hl=en
It's not specifically about Webmaster Tools but it can help you understand this miscorrelation even deeper. I've never been able to equal these numbers but I did manage to reduce the discrepancies to the minimum.
-
Do you know if its possible to look at the instances of the click thrus in GA search engine optimisation tab ? for me it doesnt let me select the keyword to see a line graph of instances, if i could see it then i would be able to correlate the click thrus with the day of the one visit hopefully and hence conclude that the 5 clicks refer to the one visit.
-
From my experience this is probably the case. I saw this miscorrelation a few times but never differing in very high numbers. Also, it could be the case that your GA tracking code is not inside your tag. Is that possible?
I had several clients that were placing the tracking code at the end of the tag. They've all missed visitors that click quickly through pages on their site before the Google Analytics tracking code executes.
-
Hi Guillermo
Thanks for your comments
So are you saying that 5 click thrus being reported by webmaster tools is most likely to be just the one visit ? since GA is showing only 1 visit
Cheers
Dan
-
Hi Dan!
Google Analytics tracks visitors using cookies, not IP addresses. This way, if an impression of your site is clicked more than once in one session (less than 30 minutes) by the same user, it will still count as one visitor for GA.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mismatch between analytics and webmaster tools
Hi, I've noticed that the Queries report in analytics gives a completely different answer (for impressions, clicks, CTR, Avg. position) to webmaster tools. What gives? Which would you use? Thanks, Amelia
Reporting & Analytics | | CommT0 -
Dip in traffic from Pune for our sites in Google Analytics
Hi, We have noticed dip in traffic from Pune after 6th May'14 in our Google Analytics account for few of our sites. Did anyone noticed the same for your site. Kindly let me know if you have any idea. Thank and Regards
Reporting & Analytics | | vivekrathore0 -
What is the best way to embed Google Analytics charts on our site?
We want to build out this functionality so a client can log into our site and view data. I know its possible but I can't find any articles about the steps so that my team can move forward.
Reporting & Analytics | | appbackr0 -
AHHH... Google Analytics just changed!
There's now an acquisitions tab.. but I can't figure out how to sort referral traffic by referral path.
Reporting & Analytics | | S.S.N0 -
Mobile Text message about Intelligence Alerts (Google Analytics)
Mobile text message service for Custom Alerts that set up under Analytics Intelligence is available in all countries worldwide? Is it True or False? Can you please explain me..i am confuse about this answer.
Reporting & Analytics | | CommercePundit0 -
How Accurate Is Google Analytics Audience Location
Cioa from Latitude 53.92705600 Longitude -1.38481600 Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpg But just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London? Ta muchly,David0 -
How to link Analytics to Webmaster Tools at the profile level?
What do you do when you have a few profiles under one property in analytics (for subdomains etc) but you want to link each one of them to webmaster tools? Far as I know, you can only link them at the property level. Thanks! -Dan
Reporting & Analytics | | evolvingSEO0 -
Why Webmaster tools shows different avg. positions?
Hi everyone, I am new to Seomoz, I loved this amazing SEO school 🙂 My questions is about webmaster tool. Webmaster tool shows that my site's avg. positions is 34 and its getting better every week. I even see some new queries, new avg. positions for that queries. That's great ! But when I search the avg position it is between 54 -60 and I don't see any new queries . Shouldnt we rely on what webmaster tells us about avg. positions? Thanks a lot
Reporting & Analytics | | EzgiGunyel-InfinPixels0