Link earning for local businesses who can't afford content marketing
-
What are some of the best ways to earn and build quality relevant links that will increase exposure to your target market in addition to assisting search rankings?
I personally find that local niche directories and PR are the best ways to accomplish this without having content to "earn links"..what else works? Any interesting ideas??
-
Completely agree Drew! My problem is that I find it very hard to create the kind of exceptional and unique content necessary to really earn links and social virality on a low budget
-
The first step I would take in this type of situation is to focus on getting accurate listings in the really authoritative local business indexes and directories. Use the tool at GetListed.org to be sure that you have accurate results across all these directories.
Next, use a tool like the Open Site Explorer to research your local competition and see if they have any quality links that you could also get for little cost and effort.
Then, reach out to the Local domains (Chamber of Commerce, BBB, organizations or local charities, etc). Often, these are relatively inexpensive and provide quality links.
If you want more valuable links, then the honest way is to earn them. Bite the bullet and blog twice a week. This will pull in those valuable long-tail keywords and hopefully snag the interest of someone who will link to you. Also, having a blog opens up a lot of free high-quality links from more directories and RSS feeds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to remove pages that don't get any traffic from the index?
Hi, Do I need to remove pages that don't get any traffic from the index? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Why Aren't My Images Being Indexed?
Hi, One of my clients submitted an image sitemap with 465 images. It was submitted on July 20 2017 to Google Search Console. None of the submitted images have been indexed. I'm wondering why? Here's the image sitemap: http://www.tagible.com/images_sitemap.xml We do use a CDN for the images, and the images are hosted on a subdomain of the client's site: ex. https://photos.tagible.com/images/Les_Invalides_Court_Of_Honor.jpg Thanks in advance! Cheers,
Intermediate & Advanced SEO | | SEOdub
Julian0 -
Why doesn't my website crawl by Google?
Hi mozzers and members, I am having issues, why my website: http://profilecosmeticsurgery.com/ crawl by Google? let me share more clearly when this starts happening. A month or around 45 days back our website is being indexed and crawled quite well without any issues with having .html extension pages with static built website.
Intermediate & Advanced SEO | | SEOOOOOoooooooo
We finally thought to change to .php version and make whole website and its pages to be treated dynamically.
Once we changed all changes, thereafter this issues started. It has been more than 45 days, our website isn't being crawled since then. I didn't know what are the things preventing this to? Please help. Thanks in Advance Capture1.PNG0 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
Can too many NoFollow links damage your Google rankings?
I've been trying to recover from a Google algorithm change since Sep 2012, so far without success. I'm now wondering if the nofollow on external links in my blog posts are actually doing me damage. http://www.smartdatinguk.com/blog/ Does anyone have any experience of this?
Intermediate & Advanced SEO | | benners0 -
Is my text readable? I don't see it in the page source
Text on my site seems to be readable in a text only version (the page is not cached so I viewed it by disabling JAVA and then copy and pasted the page into Word) However, when I look in the page source I don't see the text there. The text was created using Open X html boxes to help us with formatting, but is this causing an SEO problem?
Intermediate & Advanced SEO | | theLotter0 -
Anyone managed to change 'At a glance:' in local search results
On Google's local search results, i.e when the 'Google places' data is displayed along with the map on the right hand side of the search results, there is also an element 'At a glance:'
Intermediate & Advanced SEO | | DeanAndrews
The data that if being displayed is from some years ago and the client would if possible like it to reflect there current services, which they have been providing for some five years. According to Google support here - http://support.google.com/maps/bin/answer.py?hl=en&answer=1344353 this cannot be changed, they say 'Can I edit a listing’s descriptive terms or suggest a new one?
No; the terms are not reviewed, curated, or edited. They come from an algorithm, and we do not help that algorithm figure it out. ' My question is has anyone successfully influenced this data and if so how.0 -
How to optimise a local business directory?
Hey All, I've a new client who is a local business directory designed to promote local businesses across the UK but starting in it's home town of Brighton in the UK. I'm a little stumped to know how I can start to optimise this site as most of the pages being created are from very different businesses and focus on different subjects. I realise this is going to be a long haul but wondered if there are any tips you guys know of. My client domain is: call-us-first.co.uk Thanks Steve
Intermediate & Advanced SEO | | stevecounsell0