Link earning for local businesses who can't afford content marketing
-
What are some of the best ways to earn and build quality relevant links that will increase exposure to your target market in addition to assisting search rankings?
I personally find that local niche directories and PR are the best ways to accomplish this without having content to "earn links"..what else works? Any interesting ideas??
-
Completely agree Drew! My problem is that I find it very hard to create the kind of exceptional and unique content necessary to really earn links and social virality on a low budget
-
The first step I would take in this type of situation is to focus on getting accurate listings in the really authoritative local business indexes and directories. Use the tool at GetListed.org to be sure that you have accurate results across all these directories.
Next, use a tool like the Open Site Explorer to research your local competition and see if they have any quality links that you could also get for little cost and effort.
Then, reach out to the Local domains (Chamber of Commerce, BBB, organizations or local charities, etc). Often, these are relatively inexpensive and provide quality links.
If you want more valuable links, then the honest way is to earn them. Bite the bullet and blog twice a week. This will pull in those valuable long-tail keywords and hopefully snag the interest of someone who will link to you. Also, having a blog opens up a lot of free high-quality links from more directories and RSS feeds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Http resolving to https - why isn't it doing that?
Hi everyone I've just been looking at a few https websites and noticed the http urls weren't redirecting to their https equivalents - why would a website owner not bother redirecting? As an example: http://www.marksandspencer.com I look forward to your feedback. L
Intermediate & Advanced SEO | | McTaggart0 -
Cleaning up user generated nofollow broken links in content.
We have a question/answer section on our website, so it's user generated content. We've programmed all user generated links to be nofollow. Over time... we now have many broken links and some are even structurally invalid. Ex. 'http:///.'. I'm wanting to go in and clean up the links to improve user experience, but how do I justify it from an SEO standpoint and is it worth it?
Intermediate & Advanced SEO | | mysitesrock0 -
What's the best possible URL structure for a local search engine?
Hi Mozzers, I'm working at AskMe.com which is a local search engine in India i.e if you're standing somewhere & looking for the pizza joints nearby, we pick your current location and share the list of pizza outlets nearby along with ratings, reviews etc. about these outlets. Right now, our URL structure looks like www.askme.com/delhi/pizza-outlets for the city specific category pages (here, "Delhi" is the city name and "Pizza Outlets" is the category) and www.askme.com/delhi/pizza-outlets/in/saket for a category page in a particular area (here "Saket") in a city. The URL looks a little different if you're searching for something which is not a category (or not mapped to a category, in which case we 301 redirect you to the category page), it looks like www.askme.com/delhi/search/pizza-huts/in/saket if you're searching for pizza huts in Saket, Delhi as "pizza huts" is neither a category nor its mapped to any category. We're also dealing in ads & deals along with our very own e-commerce brand AskMeBazaar.com to make the better user experience and one stop shop for our customers. Now, we're working on URL restructure project and my question to you all SEO rockstars is, what can be the best possible URL structure we can have? Assume, we have kick-ass developers who can manage any given URL structure at backend.
Intermediate & Advanced SEO | | _nitman0 -
Can't understand our Ranking; DA, PA and On Page all better than Competiton; Ranking no where
Our rankings are up and down but our domain is clean, DA and PA good
Intermediate & Advanced SEO | | AlexSTUDIO18
and there is really in depth content which is all original. We are at a bit of a loss; The site is
http://www.fightstorepro.com I can use the phrase "Boxing Gloves" as an example
http://www.fightstorepro.com/gear/gloves/boxing-gloves.html PA 26 , DA29
Good original content; Video content, On page grade A
Not ranking in top 50 places?? The competitor in Pos4 is not matching our placing Anyone shed any light on this?0 -
What's your Link Building Tactics?
So my question is: What's your Link Building Tactic. I always have a bit of a problem building links for my websites. Also Do you use some kind of a tool? If yes can you reccomend it?
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
My website hasn't been cached for over a month. Can anyone tell me why?
I have been working on an eCommerce site www.fuchia.co.uk. I have asked an earlier question about how to get it working and ranking and I took on board what people said (such as optimising product pages etc...) and I think i'm getting there. The problem I have now is that Google hasn't indexed my site in over a month and the homepage cache is 404'ing when I check it on Google. At the moment there is a problem with the site being live for both WWW and non-WWW versions, i have told google in Webmaster what preferred domain to use and will also be getting developers to do 301 to the preferred domain. Would this be the problem stopping Google properly indexing me? also I'm only having around 30 pages of 137 indexed from the last crawl. Can anyone tell me or suggest why my site hasn't been indexed in such a long time? Thanks
Intermediate & Advanced SEO | | SEOAndy0 -
Can you be penalized by a development server with duplicate content?
I developed a site for another company late last year and after a few months of seo done by them they were getting good rankings for hundreds of keywords. When penguin hit they seemed to benefit and had many top 3 rankings. Then their rankings dropped one day early May. Site is still indexed and they still rank for their domain. After some digging they found the development server had a copy of the site (not 100% duplicate). We neglected to hide the site from the crawlers, although there were no links built and we hadn't done any optimization like meta descriptions etc. The company was justifiably upset. We contacted Google and let them know the site should not have been indexed, and asked they reconsider any penalties that may have been placed on the original site. We have not heard back from them as yet. I am wondering if this really was the cause of the penalty though. Here are a few more facts: Rankings built during late March / April on an aged domain with a site that went live in December. Between April 14-16 they lost about 250 links, mostly from one domain. They acquired those links about a month before. They went from 0 to 1130 links between Dec and April, then back to around 870 currently According to ahrefs.com they went from 5 ranked keywords in March to 200 in April to 800 in May, now down to 500 and dropping (I believe their data lags by at least a couple of weeks). So the bottom line is this site appeared to have suddenly ranked well for about a month then got hit with a penalty and are not in top 10 pages for most keywords anymore. I would love to hear any opinions on whether a duplicate site that had no links could be the cause of this penalty? I have read there is no such thing as a duplicate content penalty per se. I am of the (amateur) opinion that it may have had more to do with the quick sudden rise in the rankings triggering something. Thanks in advance.
Intermediate & Advanced SEO | | rmsmall0 -
Removing URLs in bulk when directory exclusion isn't an option?
I had a bunch of URLs on my site that followed the form: http://www.example.com/abcdefg?q=&site_id=0000000048zfkf&l= There were several million pages, each associated with a different site_id. They weren't very useful, so we've removed them entirely and now return a 404.The problem is, they're still stuck in Google's index. I'd like to remove them manually, but how? There's no proper directory (i.e. /abcdefg/) to remove, since there's no trailing /, and removing them one by one isn't an option. Is there any other way to approach the problem or specify URLs in bulk? Any insights are much appreciated. Kurus
Intermediate & Advanced SEO | | kurus1