Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Website Optimization
    5. Same blog, multiple languages. Got SEO concerns.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Same blog, multiple languages. Got SEO concerns.

    Local Website Optimization
    6
    7
    3865
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Mest
      Mest last edited by

      Hi,

      My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story.

      However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority.

      How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed?

      Any insight is welcome.

      Thanks in advance!

      1 Reply Last reply Reply Quote 0
      • JaneCopland
        JaneCopland last edited by

        Hi Nils,

        If you aren't producing translated content, but are just going to put some posts out in English, I do not believe you will see a problem. You could consider putting the English content into a subfolder like /en/ and including a header such as http-equiv="Content-Language" content="en"> in the head. You could also target that subfolder to an English speaking country in Webmaster Tools, but you can't pick more than one country, so that doesn't seem the right option here (i.e. you'd have to choose the UK, US, or another place, and if you're trying to get visitors from all over the world, that could hinder your rankings in all locations bar the country you choose).

        If your entire website is geo-targeted to Sweden, either by a .se domain name or geo-targeting in WMT already, you might have a harder time ranking in foreign countries as Google has been told that the entirety of the site is for the Swedish market. However, on a generic TLD like .com, you should be able to pick up a good amount of search traffic from other markets with English content.

        1 Reply Last reply Reply Quote 0
        • Mest
          Mest last edited by

          Thank you all for your answers, but I'm not entirely convinced that this solves my problem.

          There won't be an swedish version of the same content, so specifying an alternative language doesn't seem right. Hopefully it's better than doing nothing, but I would've felt more at ease if I could specify it on anchor tags linking to the page, and "globally" for that page alone.

          If there is no other solution, it makes me feel like I really should translate the entire site/blog...

          1 Reply Last reply Reply Quote 0
          • DeanAndrews
            DeanAndrews last edited by

            Good article here on Moz that may interest you: Using the Correct Hreflang Tag: A New Generator Tool

            1 Reply Last reply Reply Quote 1
            • RoxBrock
              RoxBrock last edited by

              I handle this using the hrefland tag in the

              It looks like this for each page of the site (on my site English/Spanish):

              1 Reply Last reply Reply Quote 1
              • GPainter
                GPainter last edited by

                Hi there,

                the rel=alternative sounds like a great tag for you, it works best on a whole page translation compared to part of it but that's easy to do. If you had a site like www.example.com/en/blogpost you could then set up the alt tag on that for other languages (English in the example).

                Hope that helps a bit

                1 Reply Last reply Reply Quote 1
                • OlegKorneitchouk
                  OlegKorneitchouk last edited by

                  If you plan on translating a part to another language, I would use the hreflang tag to tell search engines that two pages are identical, just in different languages. Then search engines can serve the correct version of the page to whoever is searching based on their language preferences.

                  If a nice chunk of your customers prefer English, I would look into creating a English version of your entire website.

                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • GrouchyKids

                    Welsh Language Keyword Research

                    Helping a friend with some keyword research, their business is based in Wales. I am not a Welsh speaker, whats the best way to do Keyword Research?

                    Local Website Optimization | | GrouchyKids
                    0
                  • SMCCoachHire

                    More pages on website better for SEO?

                    Hi all, Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site. A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page. Kind Regards, Aqib

                    Local Website Optimization | | SMCCoachHire
                    0
                  • RichardRColeman

                    SEO and Main Navigation Best Practices

                    I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.

                    Local Website Optimization | | RichardRColeman
                    0
                  • Lauren_E

                    Multiple Websites for a Large Home Service Company

                    I have a client who offers multiple services, the current website is already huge because they have added on so many new offerings in the last year and want everything above the fold. As I am building out the sitemap for a re-design, they continue to add more services. (HVAC, Plumbing, Solar, Windows, Electrical) I am working on a sitemap for a re-build, but I am still well over 100 pages deep with huge menu's. **My question is what are the SEO pros/cons of breaking the site up into multiple websites? **

                    Local Website Optimization | | Lauren_E
                    2
                  • WeAreDigital_BE

                    Local SEO - Adding the location to the URL

                    Hi there, My client has a product URL: www.company.com/product. They are only serving one state in the US. The existing URL is ranking in a position between 8-15 at the moment for local searches. Would it be interesting to add the location to the URL in order to get a higher position or is it dangerous as we have our rankings at the moment. Is it really giving you an advantage that is worth the risk? Thank you for your opinions!
                    Sander

                    Local Website Optimization | | WeAreDigital_BE
                    0
                  • Red_Spot_Interactive

                    Subdomain versus Subfolder for Local SEO

                    Hello Moz World, I'm wanting to know the best practices for utilizing a subdomain versus a subfolder for multi location businesses, i.e. miami.example.com vs. example.com/miami; I would think that that utilizing the subdomain would make more sense for a national organization with many differing locations, while a subfolder would make more sense for a smaller more nearby locations. I wanted to know if anyone has any a/b examples or when it should go one way or another? Thank you, Kristin Miller

                    Local Website Optimization | | Red_Spot_Interactive
                    0
                  • DanielBernhardt

                    Does the Location of my Server effect my SEO?

                    Does the geographic Location of my Server effect my SEO? HELP US! We are arguing for 3 weeks already. My partner has mentioned multiple times in the past that  "since 2013 google does not require your server to be in the country you are targeting for seo"
                    And that actually all they care about is if its a good and fast server - not where its physically located in the world. I am a strong believer that the geographic location of your server directly effects your SEO ranking... lets say if you want to target www.google.ru for your seo, best you have a server located in Russia for hosting your website.. WHO IS RIGHT? Choose the winner and base the facts.
                    If anybody has the correct answer and information to base it on it will help us alot - and maybe even spare some unnecessary violent between us two! we found some articles across the web, sadly they are all dated back to 2012.... Thanks in Advance for all the help guys!

                    Local Website Optimization | | DanielBernhardt
                    0
                  • sptechnologies

                    Is translating my SEO meta data to new languages worthwhile?

                    When translating a website to additional languages, is it recommended, for Google SEO purposes, that the keywords, re-written URLs, meta titles and meta descriptions of each page be translated as well; or have those elements been completely depreciated?

                    Local Website Optimization | | sptechnologies
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.