Top 5 tips you would give for an ecommerce blog
-
Hello,
What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog?
If EGOL could share, too, that would be great. He's the best.
So far we are doing:
1. Around 1000 words per blog post, but varying depending on the topic
2. New product and best product reviews for some of the posts.
3. I'm doing my best to have the writer make them best-of-the-web
4. After we've got a track record, I'll analyze the statistics to see what's working.
5. There's very little blogging in our industry
Thanks!
-
Thanks Laurean, I appreciate the response.
It's actually EGOL who stated that you can get double listings with long tail keywords.
-
...is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
Long tail keywords... especially when used the way BobGW is wanting, can get double listings. We see it every day from the clients who take this advice! Whoever is saying it ain't possible anymore isn't putting in the elbow grease that BobGW obviously is. Which is fine for the rest of us, we'll pick up those opps!
-
Yep... you got it.
-
Believe me, I'd love to find the magic bribe to get EGOL to write on YouMoz again!
I'm the same way, however, in that I can dash out a response in Q&A or an individual email to someone in 20 minutes, but take two months to turn that into a blog post.
-
Thanks EGOL. Awesome as usual
-
Can't blame you for that. Just have to keep checking out your posts in the forum
-
Thanks Paddy, I appreciate that.
I can write answers here as a break from other writing work. I just type them and toss them up and enjoy doing it. If I was going to write a post for the moz blog I would have to spend about 20x more time on it and that would make it hard work instead of fun. I gotta save my "finished product" writing bullets for my own site. I don't have enough of them.
-
Great Answer EGOL. You should write a blog post on moz, your insight would be very helpful to a lot of people (including me).
-
Pick one product. Write posts about....
-
How to use it with photos or video.
-
How to do the typical maintenance with photos or video (link to your spare parts sales page) .
-
Better assembly instructions in the language of your customers with photos. #*@^!
-
A big list of questions that people ask you on the phone before they buy (post a link to this on the sales page, will save you phone calls). <title>Know before you buy BobGW's Widget</title>
-
A big list of noob questions that people ask you after buying. Will keep noobs from bugging you by phone and email after the sale.
After you got these on your blog, make a package insert that has the top banner of your website across the top of the page so it looks like your website. Tell them you got great info at the URLs of #2, #3 and #5 above. Print on paper of a screamin' color so they don't miss it and use it as a package insert when you sell the item. Add discount coupons with distant future expiration dates so they don't throw it away or use it as a shitcatcher on the floor of their canary cage.
Optimize all five of the above blog posts for product-related terms and link then to each other and to the sales page, accessory pages, etc.
After you got all of the pages above and a couple others make a category page just for this product. It will have everything that everybody everywhere wanted to know about BobGW's Widgets and some stuff that they never thought about, post links to it all across your website. Lots of people will buy from you, even at higher price, because they know you know everything there is about these products.
Warning... this will also draw lots of questions from people who bought their stuff on Amazon and know that Amazon doesn't give a two craps about helping the customer. You will almost become a profit center for competitors whose customers come to you after buyin' because the competitors are too lazy to help their customers or don't answer the phone until after a long lunch.
But you will also pull traffic from all of the long tail keywords that amazon and your customers and even the manufacturer never even thought of. Some people say you will get in trouble for KW cannibalization but if you use wordtracker to target these pages to stuff that people are askin' about my experience is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Discontinued products on ecommerce store
Hi, I have a high number of very-low/zero traffic and zero backlinked product pages that have been discontinued (and wont come back). For these pages we automatically remove them from our website indexes and also removed internal links and then essentially kept the product pages and their urls intact but just added a note saying "no longer available, how about these..." with alternate similar product options. This seems to be the general consensus online for discontinued product pages that have little value. The questions is do I either 404 or noindex these now discontinued pages? What are the pros or cons? Thanks
Intermediate & Advanced SEO | | coma990 -
Hubspot (Primary CMS) and WordPress Blog on Subfolder?
We are thinking about transitioning a WordPress blog from a subdomain to subfolder on our main root domain that is run on Hubspot. Is there anything that we need to be aware of? In my mind, it should be a simply as creating the WordPress instance on a subfolder and then importing everything in and then setting up 301 redirects. Has anyone done this before? I ask because our product managers would like to continue to update their blogs within the WordPress environment rather than transition over to Hubspot. Thanks in advance!
Intermediate & Advanced SEO | | s1jkirkpatrick0 -
How to Handle Spammy Top Referring Domains
We keep getting links from the domain lyricswithoutmelody.org. Currently we have the most referring backlinks of all from them. I'm not sure what to do with it... is it hurting us? I know I can disavow them, but I'm afraid it will hurt since we have 472 total backlinks from the domain. Their trust flow is 9 and citation flow is 11. Another option I was thinking is to block the domains IP from seeing our website, would that work? Just trying to figure out the best coarse of action... or if no action at all is best. I've attached a screenshot of my top referring domains. The ones outlined in red I don't know who they are and if it's helping or hurting. Moz Fam HELP! Ijb09DNhIW5
Intermediate & Advanced SEO | | LindsayE0 -
Is rel=prev/next necessary for ecommerce?
We are currently not using rel=prev/next for paginated categories. My predecessor instead canonicaled paginated pages back to the parent. This obviously needs to be fixed. The pages should self-canonical. Is using the parameter handling function of Google Search Console enough, or do we need to have our dev team implement rel=prev/next?
Intermediate & Advanced SEO | | Satans_Apprentice0 -
SEO - Ecommerce Small Business Quick Wins
Hi I have a few hurdles I need some help with. I work on an ecommerce site, it's huge but I'm the only SEO. I've identified areas where we can make progress in rankings - we already have pages appearing for those terms, but they still need help to be pushed higher. My issue is - if it's a product listing page & we have all the SEO foundations here already, how can we push this even further? No one in the company wants too much content on this page taking away from products & I've tried adding a small amount - with no results. I know UX is something to be looked at, but I need support from others so this will be slow. Does anyone agree that writing user guides, hub pages & articles that this is a good next step? My only worry is - these pages will also be new and take time to rank so will they help the category pages enough? How can I maximise them? I'm also the only SEO, so really need to pick my battles. Thanks Becky
Intermediate & Advanced SEO | | BeckyKey0 -
301 or Canonical - Ecommerce Site Question
We are making a change to our Navigation and this includes having to change the URL structure of a few pages of our site. Due to issues with the CMS (that are out of my control) we are unable to keep the current URL structure of two of our highest ranking pages. Our site is an E-commerce Site The Structure is changing from..... www.domain.com/page/highrankingpage <----OLD PAGE RANKED WELL to www.domain.com/category/highrankingpage <----NEW PAGE Generally I would have 301 'd this page but I found out that our Tech team added a Canonical to this page instead....(showing the high ranking page to the Search Engines) and on our site the visitors are able to browse the website getting the new page. BOTH PAGES ARE BASICALLY IDENTICAL (Same Content) http://searchenginewatch.com/sew/how-to/2288690/how-and-when-to-use-301-redirects-vs-canonical# Thoughts?
Intermediate & Advanced SEO | | CMcMullen0 -
Implications of posting duplicate blog content on external domains?
I've had a few questions around the blog content on our site. Some of our vendors and partners have expressed interest in posting some of that content on their domains. What are the implications if we were to post copies of our blog posts on other domains? Should this be avoided or are there circumstances that this type of program would make sense?
Intermediate & Advanced SEO | | Visier1 -
SEO Implications of Moving Blog to Subdomain
Hello, We are having some issues upgrading our stack and maintaining Wordpress for our blog. So we are thinking about splitting them up. What are the SEO implications of moving our blog to a subdomain? Our blog URL structure is currently something like https://www.aplossoftware.com/blog/p/2470/fund-accounting/yearend-closing-checklist/. We would like to change to something like https://blog.aplossoftware.com/p/2470/fund-accounting/yearend-closing-checklist/
Intermediate & Advanced SEO | | stageagent0