Top 5 tips you would give for an ecommerce blog
-
Hello,
What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog?
If EGOL could share, too, that would be great. He's the best.
So far we are doing:
1. Around 1000 words per blog post, but varying depending on the topic
2. New product and best product reviews for some of the posts.
3. I'm doing my best to have the writer make them best-of-the-web
4. After we've got a track record, I'll analyze the statistics to see what's working.
5. There's very little blogging in our industry
Thanks!
-
Thanks Laurean, I appreciate the response.
It's actually EGOL who stated that you can get double listings with long tail keywords.
-
...is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
Long tail keywords... especially when used the way BobGW is wanting, can get double listings. We see it every day from the clients who take this advice! Whoever is saying it ain't possible anymore isn't putting in the elbow grease that BobGW obviously is. Which is fine for the rest of us, we'll pick up those opps!
-
Yep... you got it.
-
Believe me, I'd love to find the magic bribe to get EGOL to write on YouMoz again!
I'm the same way, however, in that I can dash out a response in Q&A or an individual email to someone in 20 minutes, but take two months to turn that into a blog post.
-
Thanks EGOL. Awesome as usual
-
Can't blame you for that. Just have to keep checking out your posts in the forum
-
Thanks Paddy, I appreciate that.
I can write answers here as a break from other writing work. I just type them and toss them up and enjoy doing it. If I was going to write a post for the moz blog I would have to spend about 20x more time on it and that would make it hard work instead of fun. I gotta save my "finished product" writing bullets for my own site. I don't have enough of them.
-
Great Answer EGOL. You should write a blog post on moz, your insight would be very helpful to a lot of people (including me).
-
Pick one product. Write posts about....
-
How to use it with photos or video.
-
How to do the typical maintenance with photos or video (link to your spare parts sales page) .
-
Better assembly instructions in the language of your customers with photos. #*@^!
-
A big list of questions that people ask you on the phone before they buy (post a link to this on the sales page, will save you phone calls). <title>Know before you buy BobGW's Widget</title>
-
A big list of noob questions that people ask you after buying. Will keep noobs from bugging you by phone and email after the sale.
After you got these on your blog, make a package insert that has the top banner of your website across the top of the page so it looks like your website. Tell them you got great info at the URLs of #2, #3 and #5 above. Print on paper of a screamin' color so they don't miss it and use it as a package insert when you sell the item. Add discount coupons with distant future expiration dates so they don't throw it away or use it as a shitcatcher on the floor of their canary cage.
Optimize all five of the above blog posts for product-related terms and link then to each other and to the sales page, accessory pages, etc.
After you got all of the pages above and a couple others make a category page just for this product. It will have everything that everybody everywhere wanted to know about BobGW's Widgets and some stuff that they never thought about, post links to it all across your website. Lots of people will buy from you, even at higher price, because they know you know everything there is about these products.
Warning... this will also draw lots of questions from people who bought their stuff on Amazon and know that Amazon doesn't give a two craps about helping the customer. You will almost become a profit center for competitors whose customers come to you after buyin' because the competitors are too lazy to help their customers or don't answer the phone until after a long lunch.
But you will also pull traffic from all of the long tail keywords that amazon and your customers and even the manufacturer never even thought of. Some people say you will get in trouble for KW cannibalization but if you use wordtracker to target these pages to stuff that people are askin' about my experience is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to jumpstart a new Ecommerce site
Hello, I've got a new Ecommerce site I'm jumpstarting. It's one of those sites that takes a while to rank for. Here's what we're doing: 1. Creating a beautiful, mobile friendly site. 2. Adding a long detailed home page answering all the questions that people come to our industry keyword results with. 3. Adding detailed, beautiful cateogy pages. 4. Adding detailed, beautiful product pages. 5. Adding beautiful, long About Us & Resource Sites list pages. 6. Offering straight up obvious free shipping and no tax even though that's taking a hit in our industry. 7. We're going after the 2 main informational terms (keyword explorer) in the industry with a vengance - 20X as good as the competition for the main term. 8. We're adding 20-30 pages of articles to help our customers and hit major keyword search terms, although there's not much in our industry. What else would you recommend doing to jumpstart a new Ecommerce site that has difficulty being in the top 50? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
AMP pages for a responsive Ecommerce website?
Howdy guys, I'm wondering if AMP is worthwhile intergrating into a responsive e-commerce site? I'm under the impression that the benefits of AMP would be focused around speed, however it may come at the cost of conversion rate if it was to be delivered for product pages, etc. I'm presuming that even if AMP was on every page across a responsive ecommerce site, Google would only display AMP pages in the carousel for news articles, such as on the integrated blog? Any advice would be awesome! Thanks guys 🙂
Intermediate & Advanced SEO | | JAR8970 -
Top SEO Influencers 2015
Hello! I'm doing a little bit of research into key SEO players and thought I would get some opinions from the Moz community. Who's your go-to SEO guru? Who's up-and-coming in the world of SEO? Who are your favourite SEO influencers on Twitter? Cheers, Lewis
Intermediate & Advanced SEO | | PeaSoupDigital0 -
Tips for quick SEO
Hi guys (first time posting). I'm involved in many differnt marketing activities on an ecommerce site and don't always get a lot of time to focus on SEO (although I appreciate its importance). What are your tips for the most effective SEO tasks to focus on considering these time constraints? Think 80/20 applied to SEO. Thanks. Paul
Intermediate & Advanced SEO | | kevinliao0 -
Best-of-the-web content: Graphical Tips
This question is for EGOL (if he's willing) and anyone else who wants to partake. EGOL is the best content writer I've ever run into, really. I'm wondering what his top 3 to 5 tips are on how to use graphical layout (font, images, graphics, organization, menu, etc) to make content irresistable. A couple of assumptions: The content is written really well from a perspective of authority. Also, we're not including video on this one. Again, anyone is welcome to answer this. Thanks!
Intermediate & Advanced SEO | | BobGW1 -
Do comment links on blogs help the blog itself rank?
Hi I have a blog - Carzilla.co.uk - and it keeps getting what are pretty obviously spam comments with links to unconnected websites of various quality. The blog is quite new and not ranking highly in SERPs for anything in particular yet. So my question is, is it better to let some of these comments through so google can see activity on the site? Or do spammy comments with links make the site look like a link farm? Any advice on what my policy should be - purely from a Google serps perspective - would be great.
Intermediate & Advanced SEO | | usedcarexpert0 -
An Infrastructure Change for a Large eCommerce Site - Any advice?
Hello Mozers, We're currently under going quite a large infrastructure change to our website and I wouldn't to hear your thoughts on the type of things we should be careful of. We currently have close to 4,000 individual products each with their own page. The seo work is then driven behind certain pages which house a catalog display of groups of products. The groups are done by style. An example is we have a page called "Style A" which displays 8 different colours of style A. We then seo the style A page and the individual items received minimal seo work. The change would involve having one individual product page for each style but on that page the user would have the ability to purchase the different colours/variations via menus. This will result in approximately a %70 reduction in the size of our site (as several products will no longer be published) The things we are currently concerned with are: 1. The lose of equity to those unwanted 'style A' pages - I think a series of careful planned 301s will be the solution. 2. Possible loss of long tail traffic to the individual products which might not be caught by one individual page per style. 3. Internal link structure will need to be monitored to make sure that we're still highlight the most important pages as well, important. Sorry for the long post, it's a difficult change to explain without revealing the clients name - any other things we should be thinking about would be greatly appreciated! Thanks Nigel
Intermediate & Advanced SEO | | NigelJ0 -
Frame forwarding my blog
Hello again.. Last blog question for a while, I promise! 🙂 The annoying folk behind my website say that the only way for my blog to be at http://www.celynnenphography.co.uk/blog would be to frame forward it, because of how they are hosting, managing it etc Is this an acceptable and useful thing regarding SEO? (I want my website to benefit from my blog's content) Thanks a lot guys! Ioan
Intermediate & Advanced SEO | | IoanSaid0