Top 5 tips you would give for an ecommerce blog
-
Hello,
What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog?
If EGOL could share, too, that would be great. He's the best.
So far we are doing:
1. Around 1000 words per blog post, but varying depending on the topic
2. New product and best product reviews for some of the posts.
3. I'm doing my best to have the writer make them best-of-the-web
4. After we've got a track record, I'll analyze the statistics to see what's working.
5. There's very little blogging in our industry
Thanks!
-
Thanks Laurean, I appreciate the response.
It's actually EGOL who stated that you can get double listings with long tail keywords.
-
...is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
Long tail keywords... especially when used the way BobGW is wanting, can get double listings. We see it every day from the clients who take this advice! Whoever is saying it ain't possible anymore isn't putting in the elbow grease that BobGW obviously is. Which is fine for the rest of us, we'll pick up those opps!
-
Yep... you got it.
-
Believe me, I'd love to find the magic bribe to get EGOL to write on YouMoz again!
I'm the same way, however, in that I can dash out a response in Q&A or an individual email to someone in 20 minutes, but take two months to turn that into a blog post.
-
Thanks EGOL. Awesome as usual
-
Can't blame you for that. Just have to keep checking out your posts in the forum
-
Thanks Paddy, I appreciate that.
I can write answers here as a break from other writing work. I just type them and toss them up and enjoy doing it. If I was going to write a post for the moz blog I would have to spend about 20x more time on it and that would make it hard work instead of fun. I gotta save my "finished product" writing bullets for my own site. I don't have enough of them.
-
Great Answer EGOL. You should write a blog post on moz, your insight would be very helpful to a lot of people (including me).
-
Pick one product. Write posts about....
-
How to use it with photos or video.
-
How to do the typical maintenance with photos or video (link to your spare parts sales page) .
-
Better assembly instructions in the language of your customers with photos. #*@^!
-
A big list of questions that people ask you on the phone before they buy (post a link to this on the sales page, will save you phone calls). <title>Know before you buy BobGW's Widget</title>
-
A big list of noob questions that people ask you after buying. Will keep noobs from bugging you by phone and email after the sale.
After you got these on your blog, make a package insert that has the top banner of your website across the top of the page so it looks like your website. Tell them you got great info at the URLs of #2, #3 and #5 above. Print on paper of a screamin' color so they don't miss it and use it as a package insert when you sell the item. Add discount coupons with distant future expiration dates so they don't throw it away or use it as a shitcatcher on the floor of their canary cage.
Optimize all five of the above blog posts for product-related terms and link then to each other and to the sales page, accessory pages, etc.
After you got all of the pages above and a couple others make a category page just for this product. It will have everything that everybody everywhere wanted to know about BobGW's Widgets and some stuff that they never thought about, post links to it all across your website. Lots of people will buy from you, even at higher price, because they know you know everything there is about these products.
Warning... this will also draw lots of questions from people who bought their stuff on Amazon and know that Amazon doesn't give a two craps about helping the customer. You will almost become a profit center for competitors whose customers come to you after buyin' because the competitors are too lazy to help their customers or don't answer the phone until after a long lunch.
But you will also pull traffic from all of the long tail keywords that amazon and your customers and even the manufacturer never even thought of. Some people say you will get in trouble for KW cannibalization but if you use wordtracker to target these pages to stuff that people are askin' about my experience is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Running a separate WP theme for the blog section?
Hey guys, I’m somewhat new to SEO, but I’ve caught on a lot these past few years. Recently I’ve started working with a web dev who is one of those types that ‘doesn’t believe in SEO’ whatever that means. I’m a content guy myself, but I know enough about SEO to recognize when something is fishy, especially since this particular case has to do with my job. Here’s the gist of it. The dev wants to keep the main site on a custom CMS, but run the blog on a separate WordPress platform. In other words, nodepositfan.com would be on a custom CMS, but nodepositfan.com/blog would be on a separate WordPress setup. I’ve never seen this done before. I’m wondering how this might affect technical SEO down the road. Will the site be penalized in any way because there are essentially two CMS running on the same domain? I was thinking of escalating this further up the chain, but I wanted to check with you guys first. Let me know if this dude is a complete hack or am I just not familiar enough with this subject.
Intermediate & Advanced SEO | | woddyisland1 -
MOZ is showing that I have non- indexed blog tag posts are they supposed to be nonindexed. My articles are indexed just not the blog tags that take you to other similar articles do I need to fix this or is it ok?
MOZ is showing that my blog post tags are not indexed my question is should they be indexed? my articles are indexed just not the tags that take you to posts that are similar. Do I need to fix this or not? Thank you
Intermediate & Advanced SEO | | Tyler58910 -
How to handle sorting, filtering, and pagination in ecommerce? Canonical is enough?
Hello, after reading various articles and watching several videos I'm still not sure how to handle faceted navigation (sorting/filtering) and pagination on my ecommerce site. Current indexation status: The number of "real" pages (from my sitemap) - 2.000 pages Google Search Console (Valid) - 8.000 pages Google Search Console (Excluded) - 44.000 pages Additional info: Vast majority of those 50k additional pages (44 + 8 - 2) are pages created by sorting, filtering and pagination. Example of how the URL changes while applying filters/sorting: example.com/category --> example.com/category/1/default/1/pricefrom/100 Every additional page is canonicalized properly, yet as you can see 6k is still indexed. When I enter site:example.com/category in Google it returns at least several results (in most of the cases the main page is on the 1st position). In Google Analytics I can see than ~1.5% of Google traffic comes to the sorted/filtered pages. The number of pages indexed daily (from GSC stats) - 3.000 And so I have a few questions: Is it ok to have those additional pages indexed or will the "real" pages rank higher if those additional would not be indexed? If it's better not to have them indexed should I add "noindex" to sorting/filtering links or add eg. Disallow: /default/ in robots.txt? Or perhaps add "noindex, nofollow" to the links? Google would have then 50k pages less to crawl but perhaps it'd somehow impact my rankings in a negative way? As sorting/filtering is not based on URL parameters I can't add it in GSC. Is there another way of doing that for this filtering/sorting url structure? Thanks in advance, Andrew
Intermediate & Advanced SEO | | thpchlk0 -
How bad is duplicate content for ecommerce sites?
We have multiple eCommerce sites which not only share products across domains but also across categories within a single domain. Examples: http://www.artisancraftedhome.com/sinks-tubs/kitchen-sinks/two-tone-sinks/medium-rounded-front-farmhouse-sink-two-tone-scroll http://www.coppersinksonline.com/copper-kitchen-and-farmhouse-sinks/two-tone-kitchen-farmhouse-sinks/medium-rounded-front-farmhouse-sink-two-tone-scroll http://www.coppersinksonline.com/copper-sinks-on-sale/medium-rounded-front-farmhouse-sink-two-tone-scroll We have selected canonical links for each domain but I need to know if this practice is having a negative impact on my SEO.
Intermediate & Advanced SEO | | ArtisanCrafted0 -
FIFA 15 Tips
Howdy Mozzers, Trying to be proactive for a keyword that is going to be popular in the future. The keyword is "FIFA 15 tips" and the page is http://orangeoctop.us/fifa15-tips/. I have tried to model the page after Moz's category pages. Since the game has not yet been released it is difficult to have tips for the game. When the FIFA 15 game does come out, we will have tips coming in from the best gamers in the world (thought leaders), however there will be so much other media attention that we will get pushed even further down. Any help would be greatly appreciated. Looking for some outside of the box ideas for FIFA 15 tips.
Intermediate & Advanced SEO | | orangeoctop.us0 -
Is it better to not allow Google to index my Tumblr Blog?
Currently using a subdomain for my blog via Tumblr In my seo reports I see alot of errors. Mostly from the Tumblr blog. Made change so there are unique titles and tags. Too many errors I am wondering if it is best to just not allow it to be indexed via tumblr control panel. It certainly is doing a great job with engagement and social network follows, but i'm starting to wonder if and how much it is penalizing my domain.. Appreciate your input.. By the way this theme is not flash for the content very basic single a theme...
Intermediate & Advanced SEO | | wickerparadise0 -
Client has blog and main site - current thoughts - how to consolidate?
So I have several clients who have been blogging for a few years on Blogger and self hosted WordPress. They also have their "main site" on a different URL. What is the current thinking on what to do with the content. The "main sites" could use a bit of a boost and I know the content would help so I know I can 3-1 redirect everything from the current blogs to a new home on the main site. What I am thinking is to move most of the posts to the main site with redirects, but leave a few posts around perhaps a theme (and maybe writing a few more) and leaving that property up and "open for business" so the links from it have some value to the main site, we can get G-plus author attribution on several sites in their topic of experience and maybe we can get some extra pages to rank in top 7. Does this seem like a reasonable strategy?
Intermediate & Advanced SEO | | dot-B-dot-B0 -
First eCommerce site, any tips on how to increase rankings would be appreciated.
As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it. http://fuchia.co.uk/ I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)
Intermediate & Advanced SEO | | SEOAndy0