Top 5 tips you would give for an ecommerce blog
-
Hello,
What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog?
If EGOL could share, too, that would be great. He's the best.
So far we are doing:
1. Around 1000 words per blog post, but varying depending on the topic
2. New product and best product reviews for some of the posts.
3. I'm doing my best to have the writer make them best-of-the-web
4. After we've got a track record, I'll analyze the statistics to see what's working.
5. There's very little blogging in our industry
Thanks!
-
Thanks Laurean, I appreciate the response.
It's actually EGOL who stated that you can get double listings with long tail keywords.
-
...is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
Long tail keywords... especially when used the way BobGW is wanting, can get double listings. We see it every day from the clients who take this advice! Whoever is saying it ain't possible anymore isn't putting in the elbow grease that BobGW obviously is. Which is fine for the rest of us, we'll pick up those opps!
-
Yep... you got it.
-
Believe me, I'd love to find the magic bribe to get EGOL to write on YouMoz again!
I'm the same way, however, in that I can dash out a response in Q&A or an individual email to someone in 20 minutes, but take two months to turn that into a blog post.
-
Thanks EGOL. Awesome as usual
-
Can't blame you for that. Just have to keep checking out your posts in the forum
-
Thanks Paddy, I appreciate that.
I can write answers here as a break from other writing work. I just type them and toss them up and enjoy doing it. If I was going to write a post for the moz blog I would have to spend about 20x more time on it and that would make it hard work instead of fun. I gotta save my "finished product" writing bullets for my own site. I don't have enough of them.
-
Great Answer EGOL. You should write a blog post on moz, your insight would be very helpful to a lot of people (including me).
-
Pick one product. Write posts about....
-
How to use it with photos or video.
-
How to do the typical maintenance with photos or video (link to your spare parts sales page) .
-
Better assembly instructions in the language of your customers with photos. #*@^!
-
A big list of questions that people ask you on the phone before they buy (post a link to this on the sales page, will save you phone calls). <title>Know before you buy BobGW's Widget</title>
-
A big list of noob questions that people ask you after buying. Will keep noobs from bugging you by phone and email after the sale.
After you got these on your blog, make a package insert that has the top banner of your website across the top of the page so it looks like your website. Tell them you got great info at the URLs of #2, #3 and #5 above. Print on paper of a screamin' color so they don't miss it and use it as a package insert when you sell the item. Add discount coupons with distant future expiration dates so they don't throw it away or use it as a shitcatcher on the floor of their canary cage.
Optimize all five of the above blog posts for product-related terms and link then to each other and to the sales page, accessory pages, etc.
After you got all of the pages above and a couple others make a category page just for this product. It will have everything that everybody everywhere wanted to know about BobGW's Widgets and some stuff that they never thought about, post links to it all across your website. Lots of people will buy from you, even at higher price, because they know you know everything there is about these products.
Warning... this will also draw lots of questions from people who bought their stuff on Amazon and know that Amazon doesn't give a two craps about helping the customer. You will almost become a profit center for competitors whose customers come to you after buyin' because the competitors are too lazy to help their customers or don't answer the phone until after a long lunch.
But you will also pull traffic from all of the long tail keywords that amazon and your customers and even the manufacturer never even thought of. Some people say you will get in trouble for KW cannibalization but if you use wordtracker to target these pages to stuff that people are askin' about my experience is you will not have much trouble with it and get lots of double listings in the SERPs even when lots of people say that ain't possible any more.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce SEO for product categories and sub-categories
Hello everyone, We run a Magento store, and I have a general question about SEO-eCommerce. We recently launched a new site where we've modified the menu navigation for product categories. So let's say in the past we had a main category called 'Jackets' in the top navigation bar, and once you were on the jackets page you had a few subcategories to choose from. On the new site, we reworked the navigation bar in order to get our customers there in fewer clicks. So right away in the top bar, the customer can click 'Casual Jackets', 'Leather Jackets' and 'Winter Jackets'. We no longer have an internal link to the parent category 'Jackets'. Now here's the question:
Intermediate & Advanced SEO | | yacpro13
-Do I 301 redirect 'jackets' to one of the sub-categories of my choosing?
or
-Do I keep the main category 'jackets' even though we don't actually link to it internally? I see pros and cons for both, and I'd like to proceed in the way that will be most beneficial from a rnakings point of view for all jackets categories. Thanks!0 -
Why does my ecommerce category page have such low PA?
I'm a bit of a newbie to the game and I've learnt a lot over the past couple of days with a Moz subscription. I'm starting to put together a strategy to improve our SEO performance and get our site ranking higher for some specific terms. We have a low domain authority at 25. The page I am concerned about is one of our main product categories, link here. About a year and half a go we changed our domain name and did a 301 redirect on all our category, products and content pages. Would this have affected anything? These redirects are still in place. I also notice OSE shows now inbound links. I'm almost certain there are a few around though. Most recently we've been investing in unique descriptions for all products in this category at around 60 words per product, this excludes the product features in a tabular format. I appreciate this isn't many words. I have also read a lot about faceted navigation and this category suffers from a very flat product structure were facet navigation is used heavily by the user to find a product that matches their requirements. Does anybody have any ideas about this?
Intermediate & Advanced SEO | | joe-ainswoth0 -
Ecommerce SEO: Title Tags for pagination
Here's a specific question about title tags for ecommerce website... We've got lists of products (category list pages) that stretch for many pages... is there any benefit to added a something to make the title tag unique. For example: Page 1: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example</span><span class="html-tag" data-mce-mark="1"></title> Page 2: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 2</span><span class="html-tag" data-mce-mark="1"></title> Page 3: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 3</span><span class="html-tag" data-mce-mark="1"></title> FWIW, we've got the pagination and canonicalization nailed down tight. Moz crawl actual brought a dupe content issue based on title tags.
Intermediate & Advanced SEO | | 19prince0 -
Ecommerce catalog update: 301 redirects?
Hello mozers, We run an ecommerce store and are planning a massive catalog update this month. Essentially, 100% of our product listings will be deleted, and an all new catalog will be uploaded. The new catalog contains mostly new products, however there are some products that already existing in the old catalog as well. The new catalog has a bunch of improvements to the product pages, included optimized meta titles and descriptions, multiple language, optimized URLs and more. My question is the following: When we delete the existing catalog, all indexed URLs will return 404 errors. Setting up 301 redirects from old to new products (for products which existing previously) is not feasible given the number of products. Also, many products are simply being remove entirely. So should we go ahead and delete all products, upload the new catalog, update the sitemap, resubmit it for crawling, and live with a bunch of 404 errors until these URLs get dropped from Google? The alternative I see is setting 301 redirects to the home page, but I am not sure this would be correct use of 301 redirects. Thanks for your input.
Intermediate & Advanced SEO | | yacpro130 -
Product Variations in Ecommerce: Combine or Canonicalize?
Hello, I have an ecommerce site that sells pond pumps. I have every pump separated because each pump has different flow rates, specs, and replacement parts. All of the content is original, and even the content on the pages are (more than) 15% different - so it isn't getting flagged by Moz as duplicate content. Essentially it is set up like this: Acme Pond Pumps Acme Pond Pump 100 Acme Pond Pump 200 Acme Pond Pump 300 I am wondering if it is best to leave all of the products as separate pages, or if I should canonicalize them to the category page? Will each of the pages pass link juice upward anyways? The difference between the products are the specs, parts, and model number. Thoughts?
Intermediate & Advanced SEO | | evan890 -
Pages that takes more then 1,5 second to load penalized?
Hi all I just read an article (print) about the importance of af having a fast website. The author claims that all pages that are taking longer than 1,5 second to load is getting penalized in the SERPS. Speed is of course a ranking factor. But I have never heard a statement like this before. Is 1,5 second a guideline from Google? Can anyone say, where this number is coming from? Is there maybe another guideline to be followed? Thanks in advance for your comments / answers 🙂 Best regards, Kenneth Karl Nielsen
Intermediate & Advanced SEO | | KennethK0 -
Do you use your own Blog networks?
Do you use a network of sites you own for links to your clients in your seo efforts? I see so many seo companies doing this from such junk sites with all their clients in the blog roll, it seems totally crazy. It seems this stuff works do any of you do this if so how do you keep it white hat?
Intermediate & Advanced SEO | | DavidKonigsberg0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0