How to create a moz local listing for a service area?
-
I have a client who service a very wide area, from a major city to about 100 miles north of it, they only have one location but their business is never conducted inside the office. When creating a moz local CSV, any special suggestions on how to best configure it so it's listed for a wide area?
Thanks!
-
Good Morning!
Moz Local definitely works for home-based businesses (you'll be marking the business as home-based as described in our .CSV guidelines here: https://moz.com/local/help/documentation). The purpose of marking the business as home-based is so that the address can be hidden, but I do want to add the proviso here that not all of our partners will accept a hidden address. Because of this, we let home-based customers know that their address will appear on some of our partner sites. In many cases, this is no problem at all, but for a small percentage of customers who do not want their home address to appear anywhere on the web, Moz Local may not be the best match. Wanted to be sure you had this information to share with your client:)
-
Thanks everyone,
The client in question doesn't have a physical store but does have a "home base" so to speak but their customers never go there. My client comes to the customer for their parties and events. If using Moz local using their home base address will still benefit them then I'll certainly recommend it.
Thanks again for all the help. Really appreciate it.
-
Hi Corey,
For SABs like your client, a typical marketing strategy is going to involve:
-
Citation building for their physical location (whether manually or more conveniently through a product like Moz Local
-
Other efforts (like content development) for their service cities where they have no physical presence.
So, you'll want to do both. Moz Local will help your client get solid citations built for their physical location (which is really important, of course!) but you'll need to then employ other strategies to earn visibility for their non-physical-location cities.
Hope that makes sense!
-
-
I wouldn't. But the advice in the MiriamEllis's link is great advice!
-
Hey thanks for getting back to me.
So it's probably best to not spend money on Moz local in that situation?
-
Hi There,
Thanks for asking about this! Citation building is all about physical location, with the end goal being appearing well for the city in which a business is physically located. Whether you build citations manually or use a more convenient option like Moz Local, it is always going to be about physical location rather than service radius. Other marketing strategies must be employed by service area businesses hoping to gain visibility in geographic regions in which they have no physical presence. Citation building should strengthen your position where you are physically located, but for non-physical geographies, you will likely need to work on things like this:
http://moz.com/blog/local-landing-pages-guide
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Local Category Research Tool. I can't seem to find the URL?
Did this go away? Or am I blind (very possible). Can someone provide the URL.
Moz Local | | JenKeller2 -
Should I leave the updating to Moz Local (App) or do it myself?
Hello. I am using the Moz Local service to submit my site to directories. There seems to be a bit of conflicting information/Instructions. Do I just sit back and let Moz continue with providing updates to the sites, or do I have to manually go in to each of the partner sites to make sure that they are all updated correctly? I seem to remember reading one instruction telling me to let Moz do it, and another saying that I should be doing it. There are missing categories on some of the sites, which I am being told to make sure are correct, whilst the Moz Local site is saying 'Update in progress'. I am a bit confused :0)
Moz Local | | Nanuq0 -
Local Search and Moz Local Question
I'm using Moz Local for a few clients right now with good results. Was talking to a friend about using it for one of her web clients and a new scenario came up. The client does waste management and has a dozen locations in/outside of a metro area. She's been "trying to get their listing on Google Maps" without luck. After some probing, it turns out their main address for operations is in the metro area they are targeting, but they don't have waste facilities there and wanted to prevent customers from coming there. They actually use a PO Box for their contact information on their website and make no mention of the main address. Looking to see if anyone agrees with my proposed solution: Claim Google My Business listing for the main address in the metro area they're trying to optimize for. Use Moz Local to clean up their main listing (after a quick check, it's a mess) for the operations address. Update website contact info to include the main operations address, and make specific mention of which other addresses customers should/shouldn't go to for dumping/picking up equipment. So, the recommendation would be one Moz Local account. I figure no need to do listing for all of their other locations since they're just waste facilities controlled by the main listing. Does this seem like a plan?
Moz Local | | c2g0 -
Moz local is telling me that i am missing a listing from HotFrog yet i have a listing there. How do i get moz to see it or add it manually?
Moz local is telling me that i am missing a listing from HotFrog yet i have a listing there. How do i get moz to see it or add it manually?
Moz Local | | nowmedia10 -
Moz Local, listings still not correct
I've been using Moz Local on all my clients. One client in particular, I've been using Moz Local on for 6 months. Their Moz Local stats all look good inside the dash board. While killing some time the weekend, I ran a few reports on them in Bright Local. None of the sites Moz Local is supposed to be pushing too has the correct listings. They are all different just like before I started. Why is this?
Moz Local | | masonrj0 -
Csv file for moz local
Hi everybody 🙂
Moz Local | | Dmi333
I am trying to upload my location data (csv file) to moz local but each time I try it says that description is to short (even it is not), it can not recognize the german postal code and contry code. Can anybody tell me what am I doing wrong?0 -
MOZ Local "unable to validate the following listings with Google or Facebook" ?
I am trying to upload my local csv file and I have no errors. I have a listing on Google + and Facebook and they look like they match the file exactly. I do not want to setup another list to create duplicates. What do i do? Any help please Jeremy Wood https://www.facebook.com/searchoutsidethebox?ref=bookmarks https://plus.google.com/+Searchoutsidethebox/posts
Moz Local | | SOtBOrlando0 -
Moz Local Wont Validate Listing
Its says the listing is not found on google or facebook and it clearly can be found. I have never had a problem uploading a listing but I cant figure out whats going on. Its a well found animal hospital on google and facebook and I dont see any address errors. EUCsSXJ.png
Moz Local | | thakore0