What is the best way to research long tail search queries?
-
Hi,
I am wondering if there is any special way to seek out long tail search queries?
For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords.
I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?"
Currently I rely on not hitting in Google in enter but I figure that there must be a better way?
Thanks guys!
-
Trung beat me to it but +1 to keywordtool.io, an often overlooked thing is to ask your users how they would find a solution to their issue - with a tool like seed keywords - http://seedkeywords.com/.
We have recently had success with looking at the old pre-not provided data for long tail queries, the data is fresh enough that it might open your eyes a bit to new opps and a lot of people aren't doing that. One of our peeps Amanda might be publishing something soon about this, it helped us build / refresh content better than if we had used other tools.
-
There are some great suggestions here. I would use all of them. One nifty tool not mentioned is http://www.found.co.uk/ppc-keyword-tool/ It concatenates lists of keywords. After getting all the possibilities there, go to Ubersuggest and plug them all in. If you want to do a whole bunch at one time without being bothered by turing numbers, try using ScrapeBox. Cheers!
-
I recommend checking out http://keywordtool.io/, very slick tool. Soovle is another cool tool to get long tail keyword ideas from multiple search engines (e.g. Amazon, YouTube, Wikipedia, etc.)
But the tools are only the first step to finding long tail queries. You'll have to dig in and look at related searches and use the data to inform what keywords are the right inputs for the tools based on the type of long tail queries you're looking for. In this case, questions that people are asking on search engines.
A great way to get some initial data is to enter the head term into Google Keyword Planner and export the Ad Groups that Google recommends. Then put it into a word cloud tool like Tag Crowd and exclude the head term from being included in the tag cloud. This will produce a word cloud that will give you some quick insights into how people are searching around the head term.
Happy keyword researching!
-Trung
-
Even though Google Analytics returns (not provided) for most search terms, don't rule it out totally. Even if 87% of the results are (not provided) that still leaves you with 13%, which can be quite a lot, depending on your site's traffic. And Google Webmaster Tools still lets you see the keywords people used to find your site, so you can look there.
If you are running an Adwords campaign, under keyword details you can see which keywords were used to bring up your ad; quite often there are a lot of long-tail terms there. Or if you have site search enabled on your site, you can look at what people look for once they are on your site (useful information for a number of reasons).
When you do a regular Google search, after the results there is a list of related searches which can be useful; you can also do a search with some of the related searches to build out the list that way as well.
-
There are many ways. I typically start at Spy Fu and export an inventory of keywords. I Identify relevant ones and eliminate the rest. Now I have a base list, and begin building permutations/synonyms that are relevant. For example, the query "Where is the best yoga studio in Doncaster" I would identify:
- Best
- Yoga
- Studio
- Doncaster
as objects and run it through a permutation generator. For synonyms, I would run it again. For example, I would eliminate best for favorite and keep on adding the results into kw inventory.
How are you planning on using this info?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is search volume measured (i.e., thousands)?
Some are in thousands, but it's not always noted and I'm sure there is more than 1 query for a term. Thanks!
Keyword Research | | rootmktg0 -
Amazon Keyword Research Tools - Suggestions Please
Hi guys, I'm in need of a reliable keyword research tool for Amazon and Walmart. Is anyone able to recommend a good tool? Free or Paid is welcomed. I've found KeywordTool.io/Amazon and MerchantWords but am struggling to find anything else to compare. I'd love to know your experience with these or any other tools you've used in the past. Thanks in advance 🙂
Keyword Research | | daniel-brooks2 -
Targeted keywords for landing pages but keyword has a lot of synonyms, how is the best way to approach this?
I'm trying to target one page for one broad 2 word keyword, however, because our niche revolves around this keyword and it's synonyms, the keyword is used on every other page, thus creating the issue of non-targeted pages taking the rank instead of targeted page. I've thought of using synonyms on each page, so that no one page uses the same keyword, but felt this could be seen as spammy or could just hurt overall relevancy towards the main keyword, thus a loss of rank. I understand page authority also plays a part, but also seems that every page other than the page I want get's targeted.
Keyword Research | | Deacyde0 -
Which is the best youtube keyword tool ?
Hi i am in process of optimizing the youtube channels and i like to know which is the best tool for YouTube keyword research which can show search queries and other data something like google keyword planner.
Keyword Research | | NortonSupportSEO0 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
How to do geo research for keyword phrases?
I'm working on a landing page for a client (music instrument rentals) and want to optimize for terms related to: music instrument rentals in San Francisco music instrument rentals in Seattle music instrument rentals in St. Louis music instrument rentals in Minneapolis/St. Paul How can I find the most popular terms based on a variation of the main term (music instrument rentals) and geo area? In other words, maybe 'Where to get Instrument rentals in San Francisco' is best? Thanks for your input! Mike Corso
Keyword Research | | mikecorso0