Image Alt tags--always include the targeted keyword?
-
Question for all the SEO's out there. Do you always include your target keyword in the image alt tag?
For example, if you had an article on osteoarthritis, and you included a photo of an old man, would you put "old man on a bench" or "old man suffering from osteoarthritis" -- even though you have no idea if the old man suffers from osteoarthritis?
-
Related-ish question:
I have a site-wide banner on a website with a theme related to mine with the alt tag containing an exact-match keyword.
It's on 2,500 pages. Post-Penguin, am I inviting trouble? Should I play it safe and have it on, say, just a handful of pages -- or even just the homepage?
-
As a photographer in a past life, what I did that did not work was use the same tag on every image in a post. That doesn't work.
What does work is variety. Use the keyword, use related words, and use descriptive image words. Say you had 3 images to keyword:
(image of an older guy on a bench) alt="osteoarthritis frequently affects elderly men"
(doctor, any health image) alt="healthy screenings can help reduce the symptoms of osteoarthritis"
(drug you're selling) alt="prevent joint pain and reduce osteoarthritis symptoms with X"
-
Agree with Davinia 100%. Write alt tags for the user - how would you BEST describe the image in a few words? I try to include a few keywords/phrases but if I have a page with 10 images I'm not going to include the same keyword(s) in every single image - probably around 50-80% of the images.
-
I would use the keyword in a keyword phrase and limit to 2-3 words, so something like "Man with osteoarthritis" or "Osteoarthritis affects everyone".
Remember alt tags are also used for usability, so if someone say has a computer that reads them the on-page content (e.g. a visually impaired person) you want your content to clearly and accurately explain what's on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structuring sentences after keyword research
Hello, Once I have done your keyword research is there way to write other than "naturally" which is what everyone says ? Could someone explain what they mean by naturally. For example let's say my keyword is Piedmont bike tour, some of the words I find through my research are cycle, routes, piedmont, barolo, wine etc... Is there a way to integrate those so that google understands what I mean. I imagine that google parses sentences for s reason and imagine that if I only sprinkle those words like in the sentence below it won't work. Piedmont bike tour, cycle, routes, piedmont, barolo, wine all this is cool ! Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
H1 tags and keywords for subpages, is it best practice to reuse the keywords?
So let's say I have a parent page for shoes, and I have subpages for dress shoes, work shoes, play shoes, then inside each of those pages I have dress shoe cleaning, dress shoe repair, same for work and play shoes. Would it be ok to use h1 tags like this: Shoes > Dress Shoes > Dress Shoe Cleaning Dress Shoe Repair Work Shoes > Work Shoe Cleaning Work Shoe Repair Play Shoes > Play Shoe Cleaning Play Shoe Repair Would these be considered duplicate h1 tags since cleaning and repair are used for each subpage? In certain niche companies, it's rather difficult to use synonyms for keywords. Or is it ok to just keep things simple and use Shoes > Dress Shoes > Cleaning and so on? Especially since we have urls and breadcrumbs that are structured nicely using keywords, for this example both breadcrumbs and urls read like sitename.com/shoes/dress-shoes/cleaning. Any advice?
Intermediate & Advanced SEO | | Deacyde0 -
Do I put a canonical tag on the page I am pointing to?
Lets say B i a duplicate page of A (main page). I understand I have to put canonical tag under B to point to A. Do I also put canonical tag under the main page A? Is it necessary? I understand that A would then tell Google that it is preferred page of A? Is this a correct understanding?
Intermediate & Advanced SEO | | andypatalak0 -
Disadvantages of linking to uncompressed images?
Images are compressed and resized to fit into an article, but each image in the article links to the original file - which in some cases is around 5Mb. The large versions of the images are indexed in Google. Does this decrease the website's crawl budget due to the time spent downloading the large files? Does link equity disappear through the image links? Either way I don't think it's a very good user experience if people click on the article images to see the large images - there's no reason for the images to be so large. Any other thoughts? Thanks. 🙂
Intermediate & Advanced SEO | | Alex-Harford0 -
Bolding Keywords
A client has just switched from us to another provider and I have been checking up on the work done and the only change they have made is to bold lots of keywords on each page - I thought this was a practice that did not work - is there any evidence of this working or not working? Any articles/proof that we are not using out dated practices as we stopped doing this ages ago and yet the new provider is doing this. Who is right or wrong?
Intermediate & Advanced SEO | | JohnW-UK0 -
Links from music/celebrity based fansites - sitewide images with no alt text
We're currently in the middle of a link audit on our website OneDirection.net and a large part of our incoming links come from fansites such as the following: ladygaganow.net nickjonline.com justinbieberhood.com joejonashq.com harrystylesfan.org brunodaily.org onedirectiondaily.com onedirectionfans.net Now, our previous way of thinking was that these are very relevant websites in the same niche as us, and therefore should be passing some value? However all of the links on these sites come from sitewide images with no alt-text. Some of the sites are passing 1000+ links to us. We've been wary to disavow or request removal of these links as we've usually gone with the thinking that Google applies "common-sense" based logic in its algorithms, and therefore these backlinks should be ok - in our opinion. However we think we are suffering from some kind of algorithmic penalty with our current rankings, and are now thinking these could be the cause. What are people's opinions on these links? Should we stay clear of sitewide links altogether? Should we contact the site owners and try to get them to mix up the alt-text? Or should we get rid of them altogether? Thanks, Chris.
Intermediate & Advanced SEO | | PixelKicks0 -
Canonical tags and product descriptions
I just wanted to check what you guys thought of this strategy for duplicate product descriptions. A sample product is a letter bracelet - a, b, c etc so there are 26 products with identical descriptions. It is going to be extremely difficult to come up with 25 new unique descriptions so with recommendation i'm looking to use the canonical tag. I can't set any to no-index because visitors will look for explicit letters. Because the titles only differ by the letter then a search for either letter bracelet letter a bracelet letter i bracelet will just return results for 'letter bracelet' due to stop words unless the searcher explicitly searches for 'letter "a" bracelet. So I reckon I can make 4 new unique descriptions. I research what are the most popular letters picking 5 from the top (excluding 'a' and 'i'). Equally share the remaining letters between those 5 and with each group set a canonical tag pointing to the primary letter of that group. Does this seem a sensible thing to do?
Intermediate & Advanced SEO | | MickEdwards0 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0