Rank English Terms in Swiss Google Google.ch
-
Happy New Year!
I have a .com site that does well on Google.co.uk. But we would like to rank on Google.ch (switzerland) for English terms.
There is a large expat community, living in Switzerland that would benefit from our services.
Any ideas how I can improve organic SEO on the Google.ch SE?
Many thanks!
PM me for website. Otherwise I'll get lots of spam to my client
-
Thanks Thomas! So canonicals should be self-referencing, if I'm reading that image correctly.
-
Here's a great post for hreflang and canonicals:
https://hreflang.org/use-hreflang-canonical-together/
With this image explaning it well:
https://hreflang.org/wp-content/uploads/2015/12/mobile-hreflang-canonical.png
-
Amazing, thanks you. Then do I need to add canonical tags as well to the gb-en?
-
With the right setup (which you put), yes indeed. What the HREFLANG does is specify the country that different parts of the site should rank for.
So you'll have site.com/ with hreflang for gb-en and site.com/ch/en/ with hreflang to ch-en. Do note that you'll have to have hreflang for every page. So if you have site.com/blue-widgets and target that to gb-en with hreflang, you'll have site.com/ch/en/blue-widgets targeted with hreflang to ch-en.
Make sense?
It's been a bit since I've done hreflang with canonical tags as well, so definitely look into what is required there.
-
Will that effect UK searches tho? As it currently ranks well for those people looking from the UK too. It needs to cover both country's and international quires.
I'd assume we make a sub directory:
site.com/ch/en/ targeted with HREFLANG for ch-en.
and
site.com/ targeted with HREFLANG for gb-en.
-
Hi,
Thanks for your response. Currently it does't have 'subfolders or subdirectories targeted at specific countries and their languages'.
It's something that I will look in to now.
-
Hi there! Does your site have subfolders or subdirectories targeted at your specific countries and their languages? Because the best and right way to do it is with a subfolder like site.com/ch/en/ targeted with HREFLANG for ch-en.
Some links I found that might help - https://www.brightedge.com/blog/seo-for-multiregional-websites/ and http://www.amazeemetrics.com/en/blog/seo-tutorial-geo-targeting-with-hreflang-tag
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business search results for multiple listings
I am wondering how people set up their Google My Business listings to appear in the search results similar to this business, Hulme Orthodontics. I attached an image below that'll give more details. I am working with a client that has two locations similar in distance to Hulme Orthodontics, and I have tried everything and have come up with no answers as to how I can properly get Google to format the search results in this way. I assume that there is no actual way to manage this and that Google decides this on their own. However, if anyone has any insight regarding this manner, that would be much appreciated! Thank you for your help! UsEr3rK
Local Listings | | DylMar1 -
Google My Business Issue
I have seen an issue with GMB that Google Support say is not an issue. I work for an agency and we manage about 50-60 GMB accounts for our clients. Most of our clients are flooring retailers and under our MCC account we also have our agencies listing. When I was searching for my client on Google using their brand name for example Walmart, I noticed my agency listing shows even though my client is over 1000 miles away. I have used multiple browsers in incognito and multiple devices and still see this so I know its not a personalized result. We also link to this client from our website which is the only thing connecting the dots between my agency and the client. https://imgur.com/UEqNAyA - screenshot (hiding phone numbers & business names for obvious reasons) showing 2 locations over 1000 miles apart. My first attempt at contacting Google I was informed of ways to get my listing higher which I quickly told them that isn't my issue. I also asked to speak to a SME (subject matter expert) and was told all of them were on lunch, asked for a supervisor and was told they were too on lunch. Has anyone else experienced this? Any idea why it would show two different companies over 1000 miles apart when searching for a companies name? Did I stumble a way for SEO's to cheat the local map pack?
Local Listings | | Jacob-Lial1 -
Google Beacons - Is it working?
I hooked up our google beacon and I activated per google's instructions...but I can't tell if it is working or not. Does anyone know if there is a way to verify it is transmitting other than the confirmation page I got when I put in the validation code? Thanks! Ruben
Local Listings | | KempRugeLawGroup0 -
How to Rank in Yelp
Hello everyone! I manage SEO for a pretty large brand that has close to 100 office locations nationwide. In the last year we have completely revamped our Yelp pages. This has been a great secondary source of traffic and conversions for us because of the type of industry we are in. The problem is, it can be exponentially better if we were more visible. We have done almost everything we can to make our pages as good if not better than almost any competitor regardless of geographic location. We even have the enhanced profiles (extortion) that remove competitors ads from appearing on our listings. Here is what we have done in the last year to each listing: Uploaded tons of photos Increased reviews Added proper categories Fine-tuned all of our CTAs Added in a unique and optimized business description ( Available with enhanced profiles) Set the proper service area range on their map Increased our review response rate ( both negative and positive) to 100% Still, even after months and months have gone by we struggle to rank on the first page for our service category. Doing manual searches often turn up competitors, who do not even have their listing claimed, have no photos, little reviews will rank higher than us. Even though we have an account rep because of our business size, bringing this issue up to them is about as useful as talking to a blanket. They push CPC so hard that its the last thing they are willing to help with. It has gotten to the point where I am honestly starting to believe in a self-curated conspiracy theory that they purposely hold larger brands back in organic to sell CPC harder. Obviously certain brands that hold the branding clout like a "Best Buy" would be hard to get away with. But still, we do all the right things and we are getting very minimal results compared to where we should be. Has anyone else had issues with Yelp or have any ideas on some steps we could take to appease their particular algorithm? Thanks! -Ben
Local Listings | | Davey_Tree1 -
New Google My Business - No more Google+?
I created and verified a new Google My Business page for a client and found that there won't be any more Google+ created automatically. I spoke to Google Support and they confirmed this is the case because apparently, the two Google products confuse people. Now, if we want a G+ page created for our client, we have to go and 'Apply' for one here - https://plus.google.com/create We're not sure how to go moving forward with new clients. Has anyone tried to apply for a G+ account successfully using the above link? If we create a new Gmail account, don't we get a G+ account anyway (or is that not the case as well)?
Local Listings | | nhhernandez0 -
Google My Business - two businesses, same location
I have client that has developed a new brand targeting a specific segment of their wider market - the more price sensitive customer. They have launched a website for this brand, which specialises in promoting special offers. Both operations have the same physical address and the new brand - that targets this niche, I believe has been set up as a service-area business on Google My Business. I think they should change this as they do publish their address on their website and do on occasion welcome customers on their premises. My question - at last! - is that can both businesses exist on Google Maps - with the same business address and is this the right way to proceed if I want to target directory listings for the new brand. Any thoughts welcomed! thanks.
Local Listings | | nathangdavidson21 -
Google Authorship issues with a 200+ person company
So, I wanted to say thank you ahead of time for any help the amazing Moz community may be able to provide me with. I am going to start with giving a little background to the company I work for and then I will ask the question. We are a 200 person CFO Services firm (www.b2bcfo.com). We have partners almost all over the country and our research with potential partners and clients has shown that they like having a national presence, but they also need a regional/local presence too. To that end, we set up Google Places accounts for each of our partners as they are technically separate businesses under our umbrella. We also have the main national site (www.b2bcfo.com) and we have regional websites (e.g. www.houstonb2bcfo.com). We want to set up Google Authorship on each of our partners sections of the regional website, in the process of setting this up, we realized that the Google Plus pages we were using were Local + pages and it didn't seem to give us the option to add the "Contributor on" links to get Google Authorship working. It seems to me as if the only way we can get Google Authorship working is to set up additional Google Plus accounts (users) and then manage 2 accounts for each professional. I was wondering if anyone in the community knows a way of getting the Google plus local pages to work with authorship? Or do you have any other suggestions on how this may work? Please let me know if you need more information, Thank you.
Local Listings | | B2B.CFO0 -
How to get a verification tick next to the URL in a Google Plus Local page?
Google Plus Local: https://plus.google.com/+PrestedHallFeering Website: www.prested.co.uk So how do I get the verification tick next to the URL on this businesses Google page? Also, even though the website is much strong then those in the map listings for Wedding Venues In Essex, whats preventing this website from appearing in there? My local optimisation knowledge is poor!
Local Listings | | jasondexter0