Rank English Terms in Swiss Google Google.ch
-
Happy New Year!
I have a .com site that does well on Google.co.uk. But we would like to rank on Google.ch (switzerland) for English terms.
There is a large expat community, living in Switzerland that would benefit from our services.
Any ideas how I can improve organic SEO on the Google.ch SE?
Many thanks!
PM me for website. Otherwise I'll get lots of spam to my client
-
Thanks Thomas! So canonicals should be self-referencing, if I'm reading that image correctly.
-
Here's a great post for hreflang and canonicals:
https://hreflang.org/use-hreflang-canonical-together/
With this image explaning it well:
https://hreflang.org/wp-content/uploads/2015/12/mobile-hreflang-canonical.png
-
Amazing, thanks you. Then do I need to add canonical tags as well to the gb-en?
-
With the right setup (which you put), yes indeed. What the HREFLANG does is specify the country that different parts of the site should rank for.
So you'll have site.com/ with hreflang for gb-en and site.com/ch/en/ with hreflang to ch-en. Do note that you'll have to have hreflang for every page. So if you have site.com/blue-widgets and target that to gb-en with hreflang, you'll have site.com/ch/en/blue-widgets targeted with hreflang to ch-en.
Make sense?
It's been a bit since I've done hreflang with canonical tags as well, so definitely look into what is required there.
-
Will that effect UK searches tho? As it currently ranks well for those people looking from the UK too. It needs to cover both country's and international quires.
I'd assume we make a sub directory:
site.com/ch/en/ targeted with HREFLANG for ch-en.
and
site.com/ targeted with HREFLANG for gb-en.
-
Hi,
Thanks for your response. Currently it does't have 'subfolders or subdirectories targeted at specific countries and their languages'.
It's something that I will look in to now.
-
Hi there! Does your site have subfolders or subdirectories targeted at your specific countries and their languages? Because the best and right way to do it is with a subfolder like site.com/ch/en/ targeted with HREFLANG for ch-en.
Some links I found that might help - https://www.brightedge.com/blog/seo-for-multiregional-websites/ and http://www.amazeemetrics.com/en/blog/seo-tutorial-geo-targeting-with-hreflang-tag
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website with higher domain authority and good content not ranking locally?
I've got a client that has a higher domain authority than top ranking sites, is pretty well optimized from a content perspective, has good local reviews but still isn't ranking well at all... often not at all in local results. We don't show in map pack or even regular organic listings in a pretty small city. They are a local sign shop- so they make business signs/church signs etc. Have you seen anything negatively impacting local rankings that is worth digging into as possible cause? A few historical insights: They had some spammy backlinks (we think a competitor was being shady) that I've sent disavow files into Google for They had a previous SEO person create 100's of orphan pages for every possible city + offering combination you can think of- I've cleaned those up via 301 redirects Should I just keep waiting, doing content optimization or am I missing something else?
Local Listings | | karmadigital0 -
How to have profiles removed from google feature box
I have a client who is a lawyer and used to work at law firm. Since he has opened his own practice. But if I do a search for my clients name a google feature box comes up and says he works for this previous law firm. How do I get this removed. There is no mention of him on the competitors web site.
Local Listings | | donsilvernail1 -
How best to delete a duplicate Google My Business listing
Hi Mozzers, I am in need of help please. What is the best way to remove a duplicate GMB listing? Is best practice to a) Mark as permanently closed and wait for Google to update b) Call GMB in India and ask them to delete the redundant listing (do they even do this for you?) c) Delete the page from within my dashboard settings I am worried my NAP data is being diluted by inaccurate historical listings (most of which I have been able to claim ownership of) Any help appreciated. Ben
Local Listings | | Bendall0 -
Organic and Local ranking changes UK
Hi, Has anyone seen any major fluctuations in local and organic rankings over the last week? I'm recording some significant changes, cannot fathom why at the moment other than Pigeon is still maybe rolling out... Dan
Local Listings | | SEOBirmingham810 -
Google Places category language issue
Hi there! I've recently added a new listing in our Google Places for Business account. When adding the basic info initially, the category suggestions where in English, so I just picked one. We are based in The Netherlands however, so I'd like to use the Dutch categories. When I edit our existing listing, the category suggestions are Dutch. When I edit our new listing, suggestions keep showing in English. Does anyone know how I can change this? I tried to switch language settings in my Google account, but it seems like the categories are just stuck on a certain language once the listing is set up? Thanks for your help!
Local Listings | | RBO0 -
Convert Google Plus page to Business page
I have a google plus page for my company edspire.com, https://plus.google.com/b/107395030190889162381/107395030190889162381/posts When I created it I don't think I set it up as a business so I'd like to convert to one. As far as I can see it is not possible to do this. What is the recommended process, do I just create a new one and migrate content over or is there some way to merge them? Should I then delete the old one or is it helpful to keep double posting? Thanks, Jim
Local Listings | | yojimbo230 -
Google Places for Business was removed after 6 months
Hello Everyone, After 6 Months, Google has removed us from Google Places for Business and Maps. We did everything properly and we where serving on the 3rd position. Now it seems that the listing is back in Pending? 1. Does anybody have any suggestions how to proceed or how to handle this?
Local Listings | | EVERWORLD.ENTERTAIMENT
2. Can we use places listings again using the same Address?
3. How long will it take to process again?
4. We also heard that some one might of complained?? Your help is much needed. Thanks0 -
Google Plus Business (How to replicate categories from Places)- Advanced
I'm very familiar with local promotion. However, I work in some fairly competitive local markets and in most cases only a few dominant keywords are necessary for the client to perform well. With new clients who aren't grandfathered into the old places interface, I cannot setup custom categories. This is known to everyone, but what I would REALLY appreciate is if someone could explain how I can at least to some degree replicate that targeting? To put it in perspective, for the standard categories (through Google Plus Business) my client rank very well; thus you can assume the client's local strength is solid; but when it comes to the few specific terms I need, I can't see to replicate the effect. Please help... anyone! 🙂
Local Listings | | mgordon0