Rank English Terms in Swiss Google Google.ch
-
Happy New Year!
I have a .com site that does well on Google.co.uk. But we would like to rank on Google.ch (switzerland) for English terms.
There is a large expat community, living in Switzerland that would benefit from our services.
Any ideas how I can improve organic SEO on the Google.ch SE?
Many thanks!
PM me for website. Otherwise I'll get lots of spam to my client
-
Thanks Thomas! So canonicals should be self-referencing, if I'm reading that image correctly.
-
Here's a great post for hreflang and canonicals:
https://hreflang.org/use-hreflang-canonical-together/
With this image explaning it well:
https://hreflang.org/wp-content/uploads/2015/12/mobile-hreflang-canonical.png
-
Amazing, thanks you. Then do I need to add canonical tags as well to the gb-en?
-
With the right setup (which you put), yes indeed. What the HREFLANG does is specify the country that different parts of the site should rank for.
So you'll have site.com/ with hreflang for gb-en and site.com/ch/en/ with hreflang to ch-en. Do note that you'll have to have hreflang for every page. So if you have site.com/blue-widgets and target that to gb-en with hreflang, you'll have site.com/ch/en/blue-widgets targeted with hreflang to ch-en.
Make sense?
It's been a bit since I've done hreflang with canonical tags as well, so definitely look into what is required there.
-
Will that effect UK searches tho? As it currently ranks well for those people looking from the UK too. It needs to cover both country's and international quires.
I'd assume we make a sub directory:
site.com/ch/en/ targeted with HREFLANG for ch-en.
and
site.com/ targeted with HREFLANG for gb-en.
-
Hi,
Thanks for your response. Currently it does't have 'subfolders or subdirectories targeted at specific countries and their languages'.
It's something that I will look in to now.
-
Hi there! Does your site have subfolders or subdirectories targeted at your specific countries and their languages? Because the best and right way to do it is with a subfolder like site.com/ch/en/ targeted with HREFLANG for ch-en.
Some links I found that might help - https://www.brightedge.com/blog/seo-for-multiregional-websites/ and http://www.amazeemetrics.com/en/blog/seo-tutorial-geo-targeting-with-hreflang-tag
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Has anyone noticed the Google quote request response rate never changes?
We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. Has anyone else seen this or have any insight into it?
Local Listings | | r1200gsa0 -
Facebook Locations - Good or Bad for Local Rankings?
Our company has multiple (3) offices, including our headquarters, and each has its own Facebook page. Other than the primary company page, the other two locations have only been claimed and do not have posts, reviews, check-ins, etc. Now, Facebook recently granted us access to Facebook Locations, which, if I understand correctly, would remove 2-out-of-3 office pages and add a "Locations" tab to our primary company page where people can see the other offices. _See Starbucks Example: https://www.facebook.com/pg/Starbucks/locations/?ref=page_internal _ I've read mixed reviews regarding using the Locations feature, but nothing definitively answers whether or not this would negatively affect local rankings. Does anyone have firsthand experience going from individual business pages to a single parent business page with Locations? Is there any trustworthy documentation out there about this?
Local Listings | | MPlata1 -
Should I claim a non-local Google business listing?
If I have a business which is non-local, but has one location and is showing up with the address and directions already in the knowledge panel, should I claim the business? Eg: the company manufactures a single product and ships directly to customers all over the world. On the one hand, of course it seems I should claim it and get more control. On the other hand, part of that process is setting a service area and I worry that by doing so I may be making the company seem less relevant outside the service area in Google's eyes.
Local Listings | | PlusROI0 -
Google not finding my site
I built a website, http://deeprootshgc.com. I submitted the site to google and have set up analytics. When I search for the site, deep roots home and garden center, I get their facebook page, manta and everything but the actual URL. Any thoughts?
Local Listings | | MarkBolin1 -
Ranking Not Getting Up
Hello Every one, I have redesigned My website But still i am not able to make may ranking up, Alll going still down , It is Very Good in Yahoo & bing , but in google not getting good rankings.. Did i make any mistake in On page ? My Domain is : http://goo.gl/J6vndh. I Am Not Able to understand Where site is having,, ? please help to make my Ranking Up Any One can help?
Local Listings | | bhavita0 -
Google my business
Hi, I have implemented the code [https://plus.google.com/+Thezenagency](<a href=)" rel="publisher"> on my website. I have also linked my google+ page which shows a tick with the words "verified local business" next to my logo and name. The problem is however i still do not have the box appear on the right hand side of a branded web search with my location, picture, reviews etc. Is there another step which needs to be completed? This was a couple of weeks ago it was done. Thanks in advance
Local Listings | | TheZenAgency0 -
Best Length for Google Listing Description?
Kindly let me know what is the best length to write description for Google local business listing.
Local Listings | | AlexanderWhite0 -
Google Places and Backlinks
Hi i was wondering is there much benefit in linking to the Google Places listing (e.g tohttps://plus.google.com/10524970xxxxxxxx improve its rankings and local visibility in the search results? I've been building citations, with the correct and consistent NAP but it doesn't seem to be helping the listing improve. I'm thinking to start linking citations like Yelp, True Local, etc to the actual GP listing Regards,
Local Listings | | MBASydney
Mike0