Delete or not delete...
-
Hello there.
We have a blog for one client with 270 posts and we want to keep only the best posts, in order to avoid Panda penalties.
In your opinion how can we understand which one is worth while to keep online in the blog and which one is better to delete from the blog?
Which Google Analytics metric would you use to determine the quality of the posts and then grade them?
Before make this big curator work we wanna show an Excell file to our Client.
Many thanks for all your suggestions.
YESdesign team
-
Even if it's original content, filtering flimsy pages with little data for the user are what panda is all about. You can noidexed follow them and then gradually open them back up as you add additional content.
look at your pages report and see top traffic generating pages, those pages are getting traffic because Google likes them and is ranking them. You definitely don't want to block any pages that are getting ranked and bringing visitors.
-
Many thanks Irving, what about if every post is original content?
Specifically what metrics you'll check and take care about in Google Analytics?
Thank you
-
anything that is not original, noindex follow it.
check to see which pages are getting the most traffic and keep those or even add content to them.
noindex, follow pages that have less that 300 words or so to help combat panda
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Index Bloat: Canonicalize, Redirect or Delete URLs?
I was doing some simple on-page recommendations for a client and realized that they have a bit of a website bloat problem. They are an ecommerce shoe store and for one product, there could be 10+ URLs. For example, this is what ONE product looks like: example.com/products/shoename-color1 example.com/products/shoename-color2 example.com/collections/style/products/shoename-color1 example.com/collections/style/products/shoename-color2 example.com/collections/adifferentstyle/products/shoename-color1 example.com/collections/adifferentstyle/products/shoename-color2 example.com/collections/shop-latest-styles/products/shoename-color1 example.com/collections/shop-latest-styles/products/shoename-color2 example.com/collections/all/products/shoename-color1 example.com/collections/all/products/shoename-color2 ...and so on... all for the same shoe. They have about 20-30 shoes altogether, and some come in 4-5 colors. This has caused some major bloat on their site and I assume some confusion for the search engine. That said, I'm trying to figure out what the best way to tackle this is from an SEO perspective. Here's where I've gotten to so far: Is it better to canonicalize all URLs, referencing back to one "main" one, delete all bloat pages re-link everything to the main one(s), or 301 redirect the bloat URLs back to the "main" one(s)? Or is there another option that I haven't considered? Thanks!
Intermediate & Advanced SEO | | AJTSEO0 -
Deleting low quality content
Hi there. I have a question about deleting low quality content pages hopefully anyone could share your feedback on. We have a b2c ecom store and Product Pages are our target LDPs from search. We've built many information pages that are related to different products in the long past that are linked to related product pages. Problem is many of them lack so-called quality content in terms of volume and quality and they aren't helping. Especially since early this year, organic traffic started declining after having peaked in Feb. So I'm considering deleting those we and Moz consider low quality that are not receiving search traffic. Firstly, is that a good idea? Secondly, how should I go about it? Just delete them and put a redirect so that deleted pages will point to related pages or even homepage? Looking forward to any expert input.
Intermediate & Advanced SEO | | Yuji_m
-Yuji1 -
Deleting Outdated News Pages??
Hi everyone, I'm currently doing a full content audit for my company, in preparation for a website redesign. I've discovered thousands of pages (dating all the way back to 2009) with thin, outdated, and irrelevant content. ie: real estate news and predictions that are now super old news. According to analytics, these older pages aren't receiving any traffic, so I think the best course of action is to delete these pages & add 404 redirects. In my opinion, this should be a big priority, because these pages are likely already hurting our domain authority to some extent & it's just a matter of time before we're really penalized by Google. Some members of my team have a different opinion -- they worry that deleting 1000 pages could hurt our rankings, and they want to wait and discuss the issue further in 3Q or 4Q (once the site redesign is completed and we have time to focus on it). Am I wrong to think that waiting is a very bad idea? Google will notice that we've done a major site redesign--we've written all new copy, optimized the UX & content organization to make info easier to find, created new lead magnets, optimized images, etc.-- but we didn't bother to update 1000 pages of outdated content that no one is looking at...won't that look bad? Do you agree that we should delete/merge all outdated content now, rather than waiting until after the site redesign? Or am I overreacting? Thanks so much for your help!
Intermediate & Advanced SEO | | JCon7110 -
Should you delete old blog posts for SEO purposes?
Hey all, When I run crawl diagnostics I get around 500 medium-priority issues. The majority of these (95%) come from issues with blog pages (duplicate titles, missing meta desc, etc.). Many of these pages are posts listing contest winners and/or generic announcements (like, "we'll be out of the office tomorrow"). I have gone through and started to fix these, but as I was doing so I had the thought: what is the point of updating pages that are completely worthless to new members (like a page listing winners in 2011, in which case I just slap a date into the title)? My question is: Should I just bite the bullet and fix all of these or should delete the ones that are no longer relevant? Thanks in advance, Roman
Intermediate & Advanced SEO | | Dynata_panel_marketing1 -
Should I delete 100s of weak posts from my website?
I run this website: http://knowledgeweighsnothing.com/ It was initially built to get traffic from Facebook. The vast majority of the 1300+ posts are shorter curation style posts. Basically I would find excellent sources of information and then do a short post highlighting the information and then link to the original source (and then post to FB and hey presto 1000s of visitors going through my website). Traffic was so amazing from FB at the time, that 'really stupidly' these posts were written with no regard for search engine rankings. When Facebook reach etc dropped right off, I started writing full original content posts to gain more traffic from search engines. I am starting to get more and more traffic now from Google etc, but there's still lots to improve. I am concerned that the shortest/weakest posts on the website are holding things back to some degree. I am considering going through the website and deleting the very weakest older posts based on their quality/backlinks and PA. This will probably run into 100s of posts. Is it detrimental to delete so weak many posts from a website? Any and all advice on how to proceed would be greatly recieved.
Intermediate & Advanced SEO | | xpers1 -
Delete page and tell it to Google
Hello everybody, i have a problem with some pages of my website. I have had to removed 5-10 pages because these pages linked to 404 pages and i removed it. Need i to tell to Google or Only removed? Thanks so much
Intermediate & Advanced SEO | | pompero990 -
What do you do with the page of a product that has been deleted?
As anyone know with an ecommerce website, products are constantly being added and removed. Once products are removed, the corresponding product pages are not reachable. Currently, I am redirecting to the Search page, if a product page is reached, whose corresponding product has been deleted. I am not sure if that is the correct, recommended technique from a SEO perspective. Should I try to show related products on the redirected page? Does anyone here know what is the best thing to do with this product page?
Intermediate & Advanced SEO | | amitramani0 -
Deleting Website Section, Preserve Links with 301?
HI Mozers! I have a client who is deleting their community section of their website because they have little activity. I know there are some inbound links going the the community section. If I 301 redirect those links to the homepage instead, will that still preserve the SEO credit of the link -OR-is Google smart enough to know it's redirecting the the homepage and kill the link love? My initial thoughts are that Google will see that it's being redirected to the homepage and not count the link anymore, but I'm just guessing. Any ideas? Anyone have any experience in something like this?
Intermediate & Advanced SEO | | SavvyPanda0