Targeting Keywords from the homepage
-
I tend to focus on two or three main keywords to target from the homepage. In fact come to think of it from all pages.
Do you target up to 10 keywords of more from one page. Taking longer tail keywords into consideration.
Granted the limits to any phrase or keyword group.
-
Hi Garry,
A focus on two or three main keywords on your page is perfectly appropriate, even for longer tail keywords. It may be recommended to use longer tailed keywords for pages on your site appropriate for such keywords. As well, it is recommended to put the keyword(s) as close to the beginning of each tag as possible. Keywords can be combined to create longer tail keywords, but only if they are relevant to each other; try to put two unrelated phrases together will look like spam. If your business is located in a certain area, using long tail keywords with location can help your results; with other keywords, your site can still rank for longer tail keyword due to natural relevancy. With a focus of more than three keywords, your tags will be bulky and read unnaturally.
-
Definitely helps if you have good proximity of your keyword in title. A relevant Meta Desc helps with CTR only.
Just make sure that the content on the page is relevant to the title.
-
My experience your main keyword must be the first keyword on the meta title or description.
Would you both go with that ?
-
Garry,
In my experience maximum opportunities come from assigning no more than two or at most three primary phrases per page, then including up to three or at most four very closely related additional phrases within the body. Those additional phrases go to support the primary phrases mostly, however the total combination eventually leads to exponential long-tail opportunities that you don't need to figure out on your own if the content is really well written for the user.
Trying to get more than that in there almost always leads to topical dilution.
-
I would target one specific keyword per page and just make sure the content on each page is valuable and targeted because that's what visitors want.
Just keep it natural and you will be surprised at the number of additional long-tail keywords each specific page will rank for.
On some of my older sites I would have approximately 80 pages each dedicated to a specific keyword. Eventually, I would often rank for 16,000+ long-tail keywords (depending on the niche). I didn't consciously go after those 16,000 keywords. I just went after 80. But Google found my specific content pages relevant for a lot more than just the initial 80 keywords.
Many of these long-tail keywords may only be used a few times each month, so it doesn't make sense to target them specifically. However, if you write compelling content, the long tail keywords will follow, and so will the targeted traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword optimisation
I have a few questions regarding keywords that we are wanting to optimize on our site. This may be a bit basic so if this had already been answered elsewhere let me know. Question 1: How many time can I refer to the one word on different pages on the site ? Is there any rules around this? In theory the keywords we are looking to include will be relevant to these pages. **Question 2: ** Should I use different variation of the key word or is the one variant fine? Question 3: Looking at the search terms people use from google analytics to get to our site, there is a lot of people using the phrase “sliding windows New Zealand. Should I write this on the page exactly as “sliding doors New Zealand “ or is “sliding doors” fine? Its just that the former phrase doesn't really work with our communication. I look forward to your advice!
Keyword Research | | aplnzjune180 -
Why do my keyword ranking differ from the results on Google ?
I've been working on a specific campaign for a couple of days, and been noticing that my keyword ranking is much different on my campaign than in reality. I tried my keyword on Google (with the same settings I have on my campaign) and my keyword ranks at #5 instead of not in 50, as indicated on my campaign. Can someone give me a hint on this issue ? Thank you !
Keyword Research | | marketingmedia.ca0 -
Keyword Analysis
Is there any way I can find out a list of the top keywords for my site automatically without having to type in certain words myself and wait on the results?
Keyword Research | | meteorelectrical0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
Keyword Strategy for an E-Commerce Site
I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification. What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases? Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages? What's a good rule of thumb as far as the number of keyword phrases to target per product? Thank you
Keyword Research | | NiallTom0 -
Keyword categories.
Hello everyone, After watching keyword research for motivated marketers (pro webinar), I've put together a master framework. This works like a charm, however, I'm having trouble with a few categories. They are picking up keywords that are not in the marker that are assigned to the category. For example, I have one category with 10 simple markers like red, green, blue, but when I apply the filter, the results include words that are outside these markers like Career One. . Baffled! Anyone help? Thank you in advance. J
Keyword Research | | jasonlewisdiiigy0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0