I'm finding it difficult to make a decision on keywords to select to target for new site?

[TZ1982]

Hi,

I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service.

There are keywords that have a higher avg monthly search volume  but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site.

Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?

[Mobiolab]

@TZ1982 said in I'm finding it difficult to make a decision on keywords to select to target for new site?:

more relevant keyword with lower search volume

I think the best option is to choose the more relevant keyword with lower search volume . If your site is small you must fight for that keywords. You must think on the revenue. If you can't rank for big volume keywords you must rank for low traffic keywords but keywords that convert and improve your business.

[Sherlli]

Thank you for sharing this information and your experience!

[Malik07]

I also have this issue with my project. would you help me?

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[PJSEO]

Hello, I have a similar issue with my website.

[chris.bennettig]

Hello,

I advise you to pay attention to the KD (Keyword difficulty) really good metric on Ahrefs. Also on the number of ref domains per competitors page (average) for the needed keyword. That should help you take the win-win decision.

[RossKernez]

Hi there,

I would choose more relevant keywords with lower search volume since it might be easier to rank them in a short period of time. It might take you years to get to position number 1 for high volume keywords.

Ross