Client site is lacking content. Can we still optimize without it?
-
We just signed a new client whose site is really lacking in terms of content. Our plan is to add content to the site in order to achieve some solid on-page optimization. Unfortunately the site design makes adding content very difficult! Does anyone see where we may be going wrong? Is added content really the only way to go? http://empathicrecovery.com/
-
Thanks Mariah! Ive actually seen that video but this is great! Going to sblhow that to our client to reaffirm our recommendation to add content!
-
Take a look at this:
It goes over text VS images on google
-
I appreciate the detailed response! I'm very familiar with all of the strategies you outlined above , but my question was meant to focus solely on the on-page optimization aspect of the site. We haven't started work yet, but besides the obvious meta title/meta desc. h1, image alt etc. are there things we can do to this visual-based site and pages?
-
Persona Alignment: So there are a few things you can do for this page. First things first though, do you have the organizations customer personas? If so, do you know their search habits? What are they searching for? Performing a keyword analysis might help you refine and improve the copy that is currently on the website. This is always my number 1 go to before I start on any projects.
Competitor Analysis: Who are you competitors? Who is linking to them? What anchor text are they using? This should help you to come up with ideas for your own strategy.
Meta Tags: I took a very quick look at your source code and couldn't find any associated description. Definitely something you will want to add, especially from the usability side.
Link Building / Winning: It appears open site explorer doesn't have your site listed so I'm guessing it is pretty new. This will be a great resource for you though. Start looking at link building options though, are there local organizations who would want to provide this site as a resource? What kind of anchor text do you want to use?
Blogging: I know you are saying you are planning to add more content and that takes time, but blogging is an awesome way to start talking about popular topics around your keywords. Also, for a sobriety clinic such as this, I would say it would be worthwhile to establish yourself as an expert in the field.
Social: Engage socially, it looks like you have recently set up your social profiles, so use these to promote good quality blog content and engage with others in your industry
Local SEO: Use a tool like getlisted.org and make sure you have a local presence! If people are searching for rehab centers locally, they might not find you if you don't have a strong local presence.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same content, different languages. Duplicate content issue? | international SEO
Hi, If the "content" is the same, but is written in different languages, will Google see the articles as duplicate content?
Intermediate & Advanced SEO | | chalet
If google won't see it as duplicate content. What is the profit of implementing the alternate lang tag?Kind regards,Jeroen0 -
Silly Question still - Because I am paying high to google adwords is it possible google can't rank me high in organic?
Hello All, My ecommerce site gone in penalty more than 3 years before and within 3 months I got message from google penalty removed. Since then till date my organic ranking is very worst. In this 3 years I improved my site onpage very great. If I compare my site with all other competitors who are ranking in top 10 then my onpage that includes all schema, reviews, sitemap, header tags, meta's etc, social media, site structure, most imp speed, google page speed insight score, pingdom, w3c errors, alexa rank, global rank, UI, offers, design, content, code to text raito, engagement rate, page views, time on site etc all my sites always good compare to competitors. They also have few backlinks I do have few backlinks only. I am doing very high google adwords and my conversion rate is very very good. But do you think because I am paying since last 3 year high to google because of that google have some setting or strategy that those who perform well in adwords so not to bring up in organic? Is it possible I can talk with google on this? If yes then what will be the medium of conversation? Pls give some valuable inputs I am performing very much in paid so user end site is very very well. Thanks!
Intermediate & Advanced SEO | | pragnesh96390 -
How much SEO damage would it do having a subdomain site rather directory site?
Hi all! With a coleague we were arguing about what is better: Having a subdomain or a directory.
Intermediate & Advanced SEO | | Gaston Riera
Let me explain some more, this is about the cases: Having a multi-language site: Where en.domain.com or es.domain.com rather than domain.com/en/ or domain.com/es/ Having a Mobile and desktop version: m.domain.com or domain.com rather than domain.com/m or just domain.com. Having multiple location websites, you might figure. The dicussion started with me saying: Its better to have a directory site.
And my coleague said: Its better to have a subdomain site. Some of the reasons that he said is that big companies (such as wordpress) are doing that. And that's better for the business.
My reasons are fully based on this post from Rand Fishkin: Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday So, what does the community have to say about this?
Who should win this argue? GR.0 -
Can a "site split" cause a drastic organic search decline?
Let's say you have a client. They have two big, main product offerings. Come early April of this year, one of the product offerings decide to move their product offering over to a new domain. Let's also say you had maybe 12 million links in your inbound link portfolio for the original domain. And when this product offering that split opened their new domain, they 301 redirected half of those 12 million links (maybe even 3/4s) over to their new domain. So you're left with "half" a website. And while you still have millions of links; you lost millions as well. Would a ~25-50% drop in organic traffic be a reasonable effect? My money is on YES. Because all links to a domain help "rise" the page authority sea level of all URLs of the domain. So cutting off 50-75% of those links would drop that sea level a somewhat corresponding amount. We did get some 301 redirects that we felt were "ours" in place in late July... but that really accounted for 25% of the total amount of pages with inbound links they took originally. And those got in place almost 4 months after the fact. Curious what other people may think. LnEazzi.png
Intermediate & Advanced SEO | | ChristianMKG0 -
How many outbound links, we can add to our blog content?
We can add any number of links? from authority websites? Like - http://packforcity.com/save-money-on-a-trip-to-disneyland/ http://packforcity.com/how-to-save-money-when-traveling-to-disneyland-part-2/ http://packforcity.com/new-york-city-top-faqs-for-travels/ http://packforcity.com/what-to-wear-in-kyoto-in-february/
Intermediate & Advanced SEO | | bondhoward0 -
Interlinking from unique content page to limited content page
I have a page (page 1) with a lot of unique content which may rank for "Example for sale". On this page I Interlink to a page (page 2) with very limited unique content, but a page I believe is better for the user with anchor "See all Example for sale". In other words, the 1st page is more like a guide with items for sale mixed, whereas the 2nd page is purely a "for sale" page with almost no unique content, but very engaging for users. Questions: Is it risky that I interlink with "Example for sale" to a page with limited unique content, as I risk not being able to rank for either of these 2 pages Would it make sense to "no index, follow" page 2 as there is limited unique content, and is actually a page that exist across the web on other websites in different formats (it is real estate MLS listings), but I can still keep the "Example for sale" link leading to page 2 without risking losing ranking of page 1 for "Example for sale"keyword phrase I am basically trying to work out best solution to rank for "Keyword for sale" and dilemma is page 2 is best for users, but is not a very unique page and page 2 is very unique and OK for users but mixed up writing, pictures and more with properties for sale.
Intermediate & Advanced SEO | | khi50 -
Why is this site have a PR 0 rank? Anyone can figure this out? LegionSafety.com
Our site dropped in PR and we haven't done anything and not sure why the drop. Anyone have any recommendations?
Intermediate & Advanced SEO | | legionsafety0 -
How can scraper sites be successful post Panda?
I read this article on SEJ: http://www.searchenginejournal.com/scrapers-and-the-panda-update/34192/ And, I'm a bit confused as to how a scraper site can be successful post Panda? Didn't panda specifically target sites that have duplicate content & shouldn't scraper sites actually be suffering?
Intermediate & Advanced SEO | | nicole.healthline0