Looking for a specific article by Rand or others
-
Hi Everyone,
I am looking for an article (can't remember the name of it) that has these concepts. I believe Rand wrote one not too long ago but I cannot remember the name.
- Inbound links from Social Media Sites do not help your SEO. There is correlation but that is it.
- Traffic generated from Social Media sites may be an indicator to Google and a SEO ranking factor. It is the traffic not the link that Google is consider as a ranking factor.
- Google plus - so there have been many articles saying that Google + helps your rankings. I believe I saw one by Rand saying this is not true. There is correlation but not causation.
I am trying to explain to my students how social media really benefits SEO and make them think beyond "the link". Any other articles suggested are also appreciated
Thanks
Carla
-
You might also try this one recently published on the Moz blog by @CyrusShephard : http://moz.com/blog/google-plus-correlations
-
Ok I think I just answered my own question. This is the article I was looking for and it was written by Mark Traphagen not Rand.
http://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Instant Articles - will it hurt SEO?
I am intrigued by Facebook IA and am thinking that putting some of my company articles on it would be beneficial for marketing. Question is, will it hurt SEO if I take an article that is on my website and also submit it to Facebook IA? Will it register as duplicate content in Google? Could it have other benefits/risks?
Social Media | | MJTrevens1 -
Social Media / Articles
Hi Mozzers, I have a couple of questions regarding starting out into social media with an e-commerce website. Most of my experience lies in niche content where a social media following is more natural. Having completed most of the site audit (at least the planning). Its time to begin planning the next move into writing articles on the blog and heading out into social media to facilitate link building whilst i finish off creating the last of the updated website content. I have plenty of subjects I can think to write about and many keywords to target with articles on the website. But I could do with some advice linking this into social media. We have youtube, google+, facebook and twitter accounts but all of them are inactive bar profile information and have almost no following. We sell technical measurement equipment across a selection of niches. My plan is as follows so far, 1. Write 5-10 amazing new articles across the selection of products
Social Media | | ATP
2. Link to them all on each social media platform to begin populating each with content
3. Populate the website homepage with links to all our social media accounts to encourage following
3b. Include adverts stating discount codes etc can be obtained by following us on social media a little unsure where to progress from this point, I have no budget available at the moment, but may be able to obtain some if I can achieve some results without. As always thanks for your time.1 -
Will posting an article from my website to LinkedIn mean its duplicate content?
Hi everyone, I'm currently writing my first blog post for my new business, and initially it was intended to be written for my website and then have it shared as a link via Social Media. However, I notice now that LinkedIn allow you to post self written articles to it's website directly and that these are then linked to your profile. My question is if I write my blog post as intended, and then publish it separately to LinkedIn, will search engines see this and think I am duplicating content? If so, roughly how much of the content would I have to change in order to avoid this? Thanks!
Social Media | | mickburkesnr0 -
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
How important is Google Plus - Specifically for B2B Small Businesses?
Our traffic is about 300 visitors a day in a small industrial niche. We have 89 wonderful facebook followers (all friends and no customers) and basically social media is of no interest to our audience. The same is true of all our competitors - we all have twitter accounts, FB accounts etc and they are resolutely ignored by our customers. [For a combination of Industry Sector, Language, Culture, Business Culture and Job Role] That's not the question though 🙂 No one has any Google Plus followers either and no +1's on pages. So if I get 10 +1's on a page will that make any difference? Would 50? Would 500? How much effort should I put in to this? As we are not an e-commerce revenue isn't tied directly to website traffic but there is a correlation. So is it worth spending a bit of time to develop a 'natural distribution' of +1's and then reach out to my contacts to get them to plus 1 me? That is I use lots of different google accounts, with different IPs on different pages at different times and slowly build Or do i just say that this part of the SEO approach is of no benefit and I ignore?
Social Media | | Zippy-Bungle0 -
Looking for A Social media sentiment tracking solution
Greetings from OS grid reference SE404481 🙂 I really like the graph on slide 16 of this presentation:http://www.slideshare.net/stevelatham/social-media-strategy-spur-interactive I would like to replicate this but I would like to know if any SEOMOZ member could recommend a tool that can monistor sentiments eg positive & negative commments about a brand across different social media platforms. I also wonder how these packages measure negativity, do they just scan word negative words? Thanks in advance, David
Social Media | | Nightwing0 -
Question on RyanKent's Identifying Link Penalties 2012 Article
I have a question about this article: http://www.seomoz.org/blog/identifying-link-penalties-in-2012 Specifically the Section Titled: Other Google Link Penalties _"Google often manually penalizes sites and does not inform site owners of the penalty. Furthermore, Google makes many algorithm changes each year. Most people are aware of the major algorithm changes, but you should also know Google makes about 50 algorithmic changes each month which could lead to ranking changes or an "algorithmic penalty". With the Penguin update specifically, we are unsure if there will be further refinements and rollouts as has happened with Panda. On May 25th Google rolled out what Search Engine Land calls Penguin 1.1. _ What advice is available for a site owner who wants to know if they have received a link penalty or at risk in the future? Check your anchor text distribution to see if it appears natural. You can perform a fast check in Open Site Explorer of your top 20 links as follows: Go to http://www.opensiteexplorer.org/ Enter in the URL of your site and press <enter>or the SEARCH button</enter> Change your drop down box settings as follows: Show [followed + 301] links from [only external] pages to [pages on this root domain]…..then press the FILTER button. These settings will remove the “nofollow” and internal links which are not evaluated by Google as part of link penalties. You will now see a list of all links to your site which may cause you to incur a penalty. For now, focus only on the Link Anchor Text column. If 50%+ of your top 10 links show the same or very similar anchor text, that is a warning sign of a very unnatural link profile. Of course, a deeper analysis is desirable but this method offers you some idea of the problem in just a few seconds. Hopefully your anchor text distribution looks more natural than the below example. Notice how all the links show anchor text? A natural distribution would show a high percentage of links with simply the site URL. When anchor text is naturally used, it is often far less than ideal." Anyway, with anchor text looking the same - would this have a negative impact if i was syndicating content to 10-15 blogs, or if i used onlyshare and did it to 50 or something. Would this impact me eventaully in a long term sense. I tend to write articles at least weekly for these sites so that i make sure i have fresh content, if me syndicating them/sharing the excerpt to my blog pages w/ anchor pages back to my main article is hurting me by having multiple pages linking back w/ the same exact anchor text, that would be a good thing to know. Any input on this would be much appreciated. Keep in mind i'm not creating 10k blogs and having one blog post on them. They are actively posted to. With my established site they seem to work great- but with a new site, would popping 10-15 links real quick like that set off any alarms? thank you, -Travis Gross
Social Media | | choiceenergy0 -
Shared articles in the SERP's - who sees these shares?
Hi Folks, I am trying to find out a little more about how individuals need to be connected to see that someone 'shared' something and for this to then show up in my results when signed into Google. Can anyone shed a little more light on this please? I am just looking for extra clarification. Would we need to be connected through Google Buzz? Facebook? Twitter? Quora? LinkedIn? None of the above? With everyone you are connected to through your Google Account? What is Google using when it looks at how I am connected with others? This is from their Blog: "First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture..." And... "Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation (which is visible only to you, and only when you’re signed in). For example, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu:" Many thanks, Andy
Social Media | | Andy.Drinkwater0