Rank for a keyword with a slightly different designation
-
Hi guys,
I'm a newcomer in the world of SEO. I'd like to rank for the keyword "therapy toy" but I'm used to name my product "therapy smart toy".
Is a slightly different designation of my product can affect my ranking position in the short or long term?
Thank you for your help
-
It's pretty hard to say, though in the absence of other factors I would very much doubt that only placing the keyword in the title would be enough to rank. That said, if paired with other factors like a strong, relevant link profile and solid content, you could definitely see some success.
It's a bit on the older side, but have you ever read through "How to Rank?" It might help your understanding a bit.
-
Let's say the brand's mission is to develop "Therapy Toys".
Does putting "Therapy toys" in the home page title only, could be enough to rank well for that keyword (with a good DA and external links) even if i'm more using the singular in most of my blog content & product description?
Julien
-
Glad to help Julien,
With only 1 option for you, it may make more sense to target the brand, or model than just the item type.
For example if I only had a 2010 Ford Taurus, I would target that, not the word car.
I'm only going off the basic information I can derive from the previous post so I hope this gives you some direction,
Don
-
Thanks a lot Don,
Unfortunately I'm developing & selling only one toy, so difficult for me to use the plural... which is much more interesting than the singular... difficult...
I'll put more thoughts into it,
Thanks again
-
Hi Julien,
That is difficult to answer. Google will take into the "intent" of the persons search. That is to say if I search from something generic like Car, Google thinks I want to see Cars (Buy& Sell) or Images. But that does not mean that if you type in Therapy Toy you will always see sites with Therapy Toys, however from a result standpoint it makes sense for Google to return a site with more than 1 option for such a broad term.
You will find that Google will return different results for plural keywords and non plural keywords as they are actually different words and may carry different intents.
Based on my example above (Therapy Toys, Therapy Toy, and Therapy Smart Toy) the one with the most searches is Therapy Toys. So, if it was my site I would take that into account and try to target that traffic (if possible) with my design.
Hope that makes sense,
Don
-
Thank you Don, it helps
Do you mean that I don't have any chance to rank in top places for the query "therapy toys" if I always use "therapy toy" (without "s") to name my product? Competitors on this keyword are retailers with a large catalog of toyS.
Thanks again,
-
Hello Julien,
The term "therapy toy" and "therapy smart toy" are two different keywords. Each will generate different results in search engines. While the second keyword does incorporate the main keywords, the results will still vary.
When selecting which keyword to target I highly suggest you use Google Ad Words Keyword Planner to find what terms are the most popular thus bringing you the most potential.
For example on a U.S national level the term "Therapy Toy" receives 20 searches a month, while "Therapy Smart Toy" receives 0. While the broader keyword "therapy toys" (with an s) receives 480 searches per month.
Hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find the best keywords for a new blog?
Hey everyone,
Keyword Research | | ionatr
I have started a new blog and I am not finding the ways to find the best and rankable keywords for it.
Can anybody tell me how to find it?0 -
Different Blog Articles - What about Keywords Cannibalization?
Hi everyone, I have a question in regards to blog articles and long tail keywords variation. I usually create landing pages for the services of my business and create related topics for my blog with long tail keywords (tips, best practice, etc.). However, by using this method, I am a bit worried about the ranking of the different pages/blog posts. _(See Attachment - in this example, I tracked it with Serplab. MOZ keywords tracking is giving me the same result anyway). _ I created a blog post with a related topic 'office interior design tips'. Unfortunately, when looking at the ranking, the previous page (office-design) is not ranking anymore for this keywords and instead, the blog post office-interior-design-tips took his place. It moved from position 11 to 29 only because I created a blog post related to the topic. Therefore, what happened to the previous page? Does it stop to rank for this keywords once there is another blog post that is related to it? How can we avoid this fluctuation of ranking due to cannibalization? One can assume that by creating relevant content related to this topic, it should rank higher no? Thanks in advance for your answers. serp.png
Keyword Research | | Juvo0 -
Keyword tracking for all keywords that contain a specific keyword
Hello, Is it possible to see keyword performance for all keywords that contain a specific phrase? Then see which landing page each keyword is most likely associated to? Thanks!
Keyword Research | | STP_SEO0 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
Analysing more than 5 keywords?
I have the habit of analysing 80 to 100 keywords per topic and I really do not see myself exporting 20 5-lines Excel sheets and then merging them before getting to analysis itself. Is there a way around this (very strict) limitation?
Keyword Research | | ResourceLab0