Running Adwords Campaigns to show Improvement in Organic Traffic
-
Hi mozers, I have a new client who contacted because his organic traffic dropped all of a sudden from 5000 visits per month to 300 visits per month.
I have been reviewing his website profile and there are several reasons that take me to beleave the agency that managed his account until 3 months ago, was doing PPC to show improvement in the orgranic (SEO Service) traffic.
1. The Website was showing traffic for several highly competitive keywords
2. Most of the traffic 95% was driven to the home page with several groups of keywords
3. The website has just a few external links with anchor text not related to keywords sending traffic.
Is anyone familiar with this type of practice? Thanks in advanced.
-
Thanks Vinnie. There is an actual PPC campaing running, an "official Adwords campaign" that has been running all this time.
But to me there had to be a parallel Adwords campaign running that time until December when the client left the SEO Agency.
So the agency was hired to do PPC and SEO. It seems to me they run one official Adwords Campaign and one "hidden Adwords Campaign" to show fast organic traffic results to the client.
I just don´t see any elements on that website that shows me they actually ranked for the keywords sending traffic: The Website has just a few links (20), no anchor text optimized, most keywords where sending traffic to the home page, etc.
-
Hi,
I can't think of it off the top of my head but one of the keyword spy websites has a tool that shows PPC history I believe. This could help you know the source of the old traffic. Does anyone know what site I am talking about? It might actually be keywordspy.
That is interested that in analytics you can disable PPC tracking. That could help scammers sell websites claiming organic traffic.
-
Direct Traffic has been incresing, referral traffic is normal, while organic traffic has decreased from 15.000 per month in Nov to 518 per month in March.
-
Thanks Marcus, the client wants to know. One of our main tasks is to find out what happened with the "supposedly dropped in organic traffic". I have the Analytics and Webmasters account.
So I was told you could run a PPC campaign setting auto tagging off and this traffic will not be reported in Analytics as paid, instead it will be reported as organic traffic.
What I figured is the Old Agency was doing the SEO for them and to keep the client and show fast results they could be running a PPC campaign. The client left the Agency and right after that "organic traffic dropped".
-
Have you got historical analytics? You can segregate traffic into paid or organic and find out exactly where his traffic was coming from.
It certainly sounds a bit fishy but where is he getting these figures from? To be honest, it does not really matter what the old agency were doing and I would not waste too much energy on that!
Cheers
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
I've 'lost' my Google Referral international traffic
We recently launched a new version of our website on the PrestaShop platform. On our old DNN platform, we would typically see several thousand clicks a month from Google Referral (domestic) and several thousand more collectively from Google Referral international traffic (i.e. UK, Canada, Germany, France). This was the data being reported in Google Analytics. Once the new site went live however, Google Referral traffic, both domestic and international, all dropped to 0. My question is: Did we lose this traffic due to some improper setting on our new platform, or is this Google Referral traffic simply being re-categorized into another category, i.e. Organic Search?
Paid Search Marketing | | bmayer090 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
G Analytics Appears to Show Bing but not Yahoo Paid Traffic
I am running ads across Bing / Yahoo network. I have set up a unique destination URL for these Bing / Yahoo Ads, using Google Campaigns URL Builder. However, in Google Analytics it appears to keep showing as organic traffic from Yahoo. What may be going wrong here?
Paid Search Marketing | | khi50 -
Do organic penaltys affect paid prominence?
This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes. And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
Paid Search Marketing | | AndieF0