Domain Authority Question
-
So in looking at my first campaign with 3 of my top competitors, I have a domain authority of 65, and my competitors are 31, 43, and 38 and yet all of them outrank me by quite a bit.
How can I take this research and make some sense of it to beat them in rankings?
Thanks!
-
That's a bold assumption. But I'll make not of it.
-
My best bet is that you're using an old, out-dated version of osCommerce. At any rate, I would venture that you're code is horrendous.
Remove all nested tables, inline css, inline js, combine and minify all external files etc.
-
Here's the thing
I have an ecommerce site, so I"m trying to figure out how to get more valuable content (text) on homepage, product pages, etc. Any ideas?
Also, I do have over 100 unique articles and over 100 blog posts that are internally linked on site linked from home via an articles link and blog link, so is that the kind of content you are referring too?
-
Yeah, the anchor text backlinks are quite important to rank specific pages and keywords.
-
Will do! Thanks!
-
whispering
I think that this is an academic question... and academic questions usually do not produce revenue. Just an opinion. I would work on content instead.
-
Hi Azguy, we had a similar problem and found a simple fix, The keywords we were outranked for with the competitiors were mainly their anchor text for their backlinks. The backlinks we focussed on where not as emphasized as our competitors. P.S nice going with 65, keep up the good work
-
You'll want to look at more than just domain authority and instead address things more granularly. Look at your top pages according to OSE of your site and compare how they're aligned with your targeted keywords. Also, check the backlinks of those competitors and see where they're getting links that you're not. (http://www.seomoz.org/labs/link-intersect) On site, you should check things like navigation (do you have clearly labeled, keyword targeted navigation, or is it locked up in flash), does your site load without javascript turned on, do you have any weird redirects in place (302, javascript, etc), are your site URLs full of session variables, and so on.
-
You could have a look at the full rapports as generated by the keyword difficulty tool by SEOmoz.
It provides a pretty complete pictures of many of the factors at play (on-page optimization, inlinking data, anchor text distribution, etc.) and might help you to figure out what is causing these lower DA domains to outrank you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?
I'm puzzled. I've optimised a particular page for a particular search term, and the SEOMoz tool gives me an A for on-page optimisation. So no problem there. I can understand why my webpage/site is being outranked by pages from (for example) the Guardian and Oxford University, but there are several sites that Google is ranking on page #1 though their page and domain scores are well below ours. Specifically: my page/domain authority scores are 46/52, compared with 22/46 for the competitor that Google is ranking #5 - yet we only rank a lowly #12. And it's not as though the particular page in question isn't an obvious and appropriate part of our site. We work with new writers and the page in question offers a selection of creative writing courses. It's not like we're a writing-related site that suddenly has a page advertising fake rolexes. It's not a timing issue either, as most of our links have been in place for a couple of years at least. So I'm puzzled. And concerned. This page of ours was a reliable revenue generator for us and it's dying out there on the page#2 wilderness. If anyone can help, I'd be massively grateful. I don't know if this is helpful, but the page in question is http://www.writersworkshop.co.uk/Creative-Writing-Courses.html and the search term is ... well, heck, you take a wild guess. We're a British firm, so the only search engine that really matters to us is google.co.uk
Competitive Research | | harrybingham0 -
Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
Hi There, I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches. my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys! eYtMRr9.png
Competitive Research | | SamRaskin1 -
Will changing my domain name from a .co.uk to a .com affect my SEO?
Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!
Competitive Research | | starydynamo0 -
Query for checking is a link to domain A already exists on domain B
Hi, I was wondering if anyone can help. I need to have a simple check where I have 2 domains, and I can check of there are any links from domain A to domain B. Does anyone what would be the best query for this and if you would use google, bing, yahoo or other SE. Many thanks
Competitive Research | | James770 -
How come the results in Google vary with domains
Hello, How is everyone doing? My question is about the google search engine results page. How come some results have the www. in front of them and some don't. Also what are the SEO implications of having www. in front of your search results vs. not. Is this something to do with canonical? I have included a screen shot so you will see what I mean. One result is www.gearyi.com and the result without the www is ingenexdigital.com. R6GLL.png
Competitive Research | | digitalops0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1 -
1 domain dominating unbranded search terms?
Anyone have any insight or comments? We’ve been negatively impacted by the last Google algorithm update - not by a penalization of our site but because another site is now grabbing the top 3-4 search results for long tail physician name searches thereby pushing us lower in the rankings. Being that we’ve never seen this happen with unbranded search terms, we’re not sure how to address it. To see an example, click http://www.google.com/search?q=dr.+elizabeth+eads. You’ll notice that the top 4 results are all from 1 site - HealthGrades - with 2-3 of the 4 pages being canned, pre-written templates without any unique content (see malpractice & sanction pages). It seems that they are doing this by paginating their information into separate pages, thus appearing in multiple search results, instead of putting all the information on 1 page, as we do and Google’s best practices suggest. Any advice or comments would really be appreciated.
Competitive Research | | irvingw0 -
How much weight does Google give to Exact Match Domains?
I'm building a site on a virtual host and now it's ready to go online, but i still have to choose a domain name. One of the main keywords i want to rank for is a 3-word keyword phrase with 9000+ exact match searches per month. Here's an example to better understand my question: 'Guitar training lessons' My main competitor's domain is only 5 months old but it does have the full keyword phrase in it with '4u' added at the end: www.guitartraininglessons4u.com I wanted to go with www.guitartrainingcenter.com (notice that 'lessons' is left out of the domain name) but i'm wondering if my main competitor would have a big advantage by having the full keyword phrase in his domain. How much weight does google give to sites that have the exact search query in their domain name? Does a domain still qualify as 'exact match' if a word (info) is added to it? How much harder would it be to outrank this domain as apposed to a site that doesn't have the keywords in its domain name? Thanks in advance Freek
Competitive Research | | ZeroGrav1