Domain Authority Question
-
So in looking at my first campaign with 3 of my top competitors, I have a domain authority of 65, and my competitors are 31, 43, and 38 and yet all of them outrank me by quite a bit.
How can I take this research and make some sense of it to beat them in rankings?
Thanks!
-
That's a bold assumption. But I'll make not of it.
-
My best bet is that you're using an old, out-dated version of osCommerce. At any rate, I would venture that you're code is horrendous.
Remove all nested tables, inline css, inline js, combine and minify all external files etc.
-
Here's the thing
I have an ecommerce site, so I"m trying to figure out how to get more valuable content (text) on homepage, product pages, etc. Any ideas?
Also, I do have over 100 unique articles and over 100 blog posts that are internally linked on site linked from home via an articles link and blog link, so is that the kind of content you are referring too?
-
Yeah, the anchor text backlinks are quite important to rank specific pages and keywords.
-
Will do! Thanks!
-
whispering
I think that this is an academic question... and academic questions usually do not produce revenue. Just an opinion. I would work on content instead.
-
Hi Azguy, we had a similar problem and found a simple fix, The keywords we were outranked for with the competitiors were mainly their anchor text for their backlinks. The backlinks we focussed on where not as emphasized as our competitors. P.S nice going with 65, keep up the good work
-
You'll want to look at more than just domain authority and instead address things more granularly. Look at your top pages according to OSE of your site and compare how they're aligned with your targeted keywords. Also, check the backlinks of those competitors and see where they're getting links that you're not. (http://www.seomoz.org/labs/link-intersect) On site, you should check things like navigation (do you have clearly labeled, keyword targeted navigation, or is it locked up in flash), does your site load without javascript turned on, do you have any weird redirects in place (302, javascript, etc), are your site URLs full of session variables, and so on.
-
You could have a look at the full rapports as generated by the keyword difficulty tool by SEOmoz.
It provides a pretty complete pictures of many of the factors at play (on-page optimization, inlinking data, anchor text distribution, etc.) and might help you to figure out what is causing these lower DA domains to outrank you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big drop in Domain authority : Languages school in Brazil
Hi, I notice today strange update on the DA of our website and competitors website as well. caminhoslanguages.com (our website) : drop from 26 to 19 bridgebrazil.com : drop from 29 to 26 rioandlearn.com : drop from 19 to 14 carioca-languages.com : drop from 22 to 15 DA drop affect all website, but bridgebrazil.com less than the other. bridgebrazil is close now. the website is rank first, but it is a business that no longer exist. thay rank first, only because it belong to an international company that have other languages schools in different countries, providing them a huge based of links high DA. Sorry to tell you, with this new update you totally miss the point. In which sense does the DA represent the quality of the websites ?? Is it not fair for small school, trying hard to get excelent website to get penalized like this, because it is really hard for them to get link from very high PA pages you know ? Could somebody give explication? If you would like to improve your algorithms, I would suggest to reduce the values of the links from companies internal linking. Because it provide unfair advantage for small business.
Competitive Research | | Bartbijen0 -
Subdomain vs Root Domain Metrics
My site has everything in the root - test.com. www.test.com is redirected to test.com and all content is in the root; there are no subdomains. So I'm completely confused as to how the mozrank and moztrust are different. They have the same number of links yet: Subdomain: MozRank - 3.72
Competitive Research | | Optimise
MozTrust - 3.23 Root Domain: MozRank - 3.05
MozTrust - 2.79 This seems consistent with all my competitors too so just wondered if someone could explain why the root domain is usually/often lower? Surely the root domain numbers should always be equal to or higher than the subdomain?0 -
Use abbreviations for domains?
hi, can i use abbreviations for domain, if i want to purchase a long keyword domain like 29 characters? abbreviations are good for SEO or GOOGLE appreciate it or not? and use that keyword in description of the site or title of the site need your help..
Competitive Research | | parallelseo0 -
Root Domain
Hi /I've just created an account on SEOmoz, I have a domain http;//www.diginerds.biz with pages like http;//www.diginerds.biz/about.html on it. I used diginerds.biz as my root domain and I only get reports for my home page http;//www.diginerds.biz/index.html and not the other pages on the domain. How do I fix this???
Competitive Research | | diginerds0 -
Important link building question for me!
Hi, When building backlinks how important is the location of where the website resides? For example, if I was targeting a search term in Google UK, will link building from websites hosted on UK servers have a higher positive impact on rankings then building links from websites hosted on US servers? Lets say in the above UK hosted is better, what if you have 2 websites hosted in the UK but one with .com and one with .co.uk, I take it from a domain point of view the .co.uk will have a better impact on SERP's then the .com. Now looking at the above from a more wider scale lets say I have the following: A .co.uk website aimed at a search term in Google UK. Example: 1. 100 backlinks from websites hosted in the US with .com extension. 2. 100 backlinks from websites hosted in the UK with .co.uk extension. Is it a FACT that number 2 will 100% be more beneficial in UK rankings? Cheers
Competitive Research | | activitysuper1 -
Query for checking is a link to domain A already exists on domain B
Hi, I was wondering if anyone can help. I need to have a simple check where I have 2 domains, and I can check of there are any links from domain A to domain B. Does anyone what would be the best query for this and if you would use google, bing, yahoo or other SE. Many thanks
Competitive Research | | James770 -
SEO Strategy Questions on an International Domain
I'm going to try not to get too wordy with my question. Any help that could be provided would be much appreciated! We recently purchased a Germany-based company. They were using two domains (possibly more) for their website. Domain1 and Domain2. I'm sure for duplicate content reasons, only Domain1 ranked well. We in the US wanted to use Domain2, as it contains the brand name and would add legitimacy to our website in the US. Problem is that they also wanted to use it in Germany. So we split it using GeoDNS. Any international traffic goes to their server. Any US/Canada traffic goes to ours. From what I've read, we in the US should have the advantage here in terms of getting our pages indexed on Google, because Google will crawl from the US. So to Google, it should be as if we've changed all of our URLs. The problem is that Google has not recognized these changes for our homepage and it has been about a month since I submitted a sitemap and changed our geo-targeting to the US in Webmaster tools. They've picked up other pages of ours, but the Title and Meta descriptions for the homepage are in German still. We also rank about 23rd for our own brand name. Bing and Yahoo have picked up the changes without issue and we rank 2nd for our brand name. My other issue is that the old distributor in the US (whom we have replaced) is ranking first for our brand name. I'm working on increasing our inbound links, but is there anything else I could be doing to jump ahead of them in the rankings? Any tips would be appreciated. Thanks!
Competitive Research | | KathleenLTG0 -
Can i have chance to rank higher than official website in google local domains ?
Q : can i have chance to rank higher than official website in google local domains ? for example : rank higher than microsoft,kaspersky,nokia etc... in google italy or google germany or any other local domain for google
Competitive Research | | activeacts0