Domain Authority Question
-
So in looking at my first campaign with 3 of my top competitors, I have a domain authority of 65, and my competitors are 31, 43, and 38 and yet all of them outrank me by quite a bit.
How can I take this research and make some sense of it to beat them in rankings?
Thanks!
-
That's a bold assumption. But I'll make not of it.
-
My best bet is that you're using an old, out-dated version of osCommerce. At any rate, I would venture that you're code is horrendous.
Remove all nested tables, inline css, inline js, combine and minify all external files etc.
-
Here's the thing
I have an ecommerce site, so I"m trying to figure out how to get more valuable content (text) on homepage, product pages, etc. Any ideas?
Also, I do have over 100 unique articles and over 100 blog posts that are internally linked on site linked from home via an articles link and blog link, so is that the kind of content you are referring too?
-
Yeah, the anchor text backlinks are quite important to rank specific pages and keywords.
-
Will do! Thanks!
-
whispering
I think that this is an academic question... and academic questions usually do not produce revenue. Just an opinion. I would work on content instead.
-
Hi Azguy, we had a similar problem and found a simple fix, The keywords we were outranked for with the competitiors were mainly their anchor text for their backlinks. The backlinks we focussed on where not as emphasized as our competitors. P.S nice going with 65, keep up the good work
-
You'll want to look at more than just domain authority and instead address things more granularly. Look at your top pages according to OSE of your site and compare how they're aligned with your targeted keywords. Also, check the backlinks of those competitors and see where they're getting links that you're not. (http://www.seomoz.org/labs/link-intersect) On site, you should check things like navigation (do you have clearly labeled, keyword targeted navigation, or is it locked up in flash), does your site load without javascript turned on, do you have any weird redirects in place (302, javascript, etc), are your site URLs full of session variables, and so on.
-
You could have a look at the full rapports as generated by the keyword difficulty tool by SEOmoz.
It provides a pretty complete pictures of many of the factors at play (on-page optimization, inlinking data, anchor text distribution, etc.) and might help you to figure out what is causing these lower DA domains to outrank you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain and urls aren't showing up in Google search
Hi, Moz community, I hope you are staying safe, I have been trying to search our website in Google by using the whole domain name, but it's not showing up. For example: https://www.example.com/
Competitive Research | | ksmith88
https://www.example.com/inner-page.html
Or if search brand name: Example, doesn't come up But when I try example.com, it comes up along with other pages. Neither the inner pages are being come up in the search nor the home page with https://www.example.com. I have checked with Site:example.com, it is showing all the pages, but it is weird on the other hand that it is not visible in the search, what could be the reason? Any tool to check it? I thought it was because of the latest core update from Google. But, there are many keywords in the rankings, so I am sure the website hasn't been impacted. I checked penalties or issues through many tools and even in the search console, everything is fine. Any help would be appreciated.1 -
Ranking and Domain/Page Authority
I'm not seeing a very good correlation between ranking and domain/page authority. Am I missing something here? ie., 2nd raning at 1/0. Also seeing competitor as "12" domain authority in "competitive domain analysis", but shows much higher here for same competitor? <colgroup><col width="94"> <col width="171"> <col width="108"></colgroup>
Competitive Research | | delphia
| Page Authority | Page Linking Root Domains | Domain Authority |
| 70 | 40 | 83 |
| 1 | 0 | 41 |
| 51 | 3 | 97 |
| 34 | 5 | 36 |
| 41 | 3 | 52 |
| 23 | 1 | 59 |
| 59 | 49 | 100 |
| 48 | 2 | 100 |
| 52 | 6 | 77 |
| 27 | 2 | 14 |
| 1 | 0 | 57 |
| 15 | 1 | 36 |
| 28 | 2 | 36 |
| 28 | 2 | 36 |
| 24 | 1 | 57 |
| 28 | 2 | 36 |
| 21 | 1 | 36 |1 -
Should I set up multiple websites with keywords in the domain?
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
Competitive Research | | dstepchew0 -
Keyword difficulty/research question
Wondering if I could get some opinions from the fellow moz users' I have a website which I which to rank for the term 'evening dress'.As you can imagine it is a pretty difficult term with a score of 62% (the term gets 301,000 broad matches and 27,000 exact matches a month). As much as I would like to target this term I feel that my domain is not strong enough (DA 39) to match the competition. Therefore, would a better strategy be to target long tail keywords which also contain the primary keyword, ie black evening dress evening dress hire cheap evening dress buy evening dress online please note that these were just examples, I haven't researched a comprehensive long tail list. Would targeting these long tail keywords mean that a) I should be able to rank for them faster and thus receive more traffic, sooner, and b) build up links to the page which I ultimately want to rank for evening dresses with numerous backlinks containing the keyword evening dress. The trade off with doing this is that I would need to seo one page for all the long tail keywords to gain the maximum benefit for the 'money' keyword. Does this sound like a sensible approach to both ranking for big money term and also getting traffic sooner rather than later? Thanks Carl
Competitive Research | | Grumpy_Carl0 -
Root Domain
Hi /I've just created an account on SEOmoz, I have a domain http;//www.diginerds.biz with pages like http;//www.diginerds.biz/about.html on it. I used diginerds.biz as my root domain and I only get reports for my home page http;//www.diginerds.biz/index.html and not the other pages on the domain. How do I fix this???
Competitive Research | | diginerds0 -
Possibility to see which domain carries contribute the most links?
Dear, From the linkexplorer tool, you can see: Total links Linking Root Domains Is it possible to see which domain(s) have the MOST links pointing to the website you are exploring (the URL typed in)? Thanks.
Competitive Research | | waidohuy0 -
How come the results in Google vary with domains
Hello, How is everyone doing? My question is about the google search engine results page. How come some results have the www. in front of them and some don't. Also what are the SEO implications of having www. in front of your search results vs. not. Is this something to do with canonical? I have included a screen shot so you will see what I mean. One result is www.gearyi.com and the result without the www is ingenexdigital.com. R6GLL.png
Competitive Research | | digitalops0 -
SEO Strategy Questions on an International Domain
I'm going to try not to get too wordy with my question. Any help that could be provided would be much appreciated! We recently purchased a Germany-based company. They were using two domains (possibly more) for their website. Domain1 and Domain2. I'm sure for duplicate content reasons, only Domain1 ranked well. We in the US wanted to use Domain2, as it contains the brand name and would add legitimacy to our website in the US. Problem is that they also wanted to use it in Germany. So we split it using GeoDNS. Any international traffic goes to their server. Any US/Canada traffic goes to ours. From what I've read, we in the US should have the advantage here in terms of getting our pages indexed on Google, because Google will crawl from the US. So to Google, it should be as if we've changed all of our URLs. The problem is that Google has not recognized these changes for our homepage and it has been about a month since I submitted a sitemap and changed our geo-targeting to the US in Webmaster tools. They've picked up other pages of ours, but the Title and Meta descriptions for the homepage are in German still. We also rank about 23rd for our own brand name. Bing and Yahoo have picked up the changes without issue and we rank 2nd for our brand name. My other issue is that the old distributor in the US (whom we have replaced) is ranking first for our brand name. I'm working on increasing our inbound links, but is there anything else I could be doing to jump ahead of them in the rankings? Any tips would be appreciated. Thanks!
Competitive Research | | KathleenLTG0