Homepage Title
-
What would be the best Title of your Homepage if your top 3 keywords would be:
taxi service Seattle (5400 exact searches) Seatle taxi (4400 exact searches) Seattle taxi service (1900 exact searches)
Would you go for all of them or just the one with more searches? I guess you can target them all on one page being almost the same but what is the best strategy to apply in this case to get the most out of it? Do you take into account the broad numbers of searches which are different from the exact numbers?
Tools I used:Google sktool
Thanks for reading!
-
Thanks again!
-
Echo1 - no need to apologize as I wanted to help you make a decision based on more data points rather than solely relying on the Google keyword tool. As for your question about whether to use broad or exact match numbers I would always err on the side of caution and choose exact match. If you want to be even more pessimistic in your numbers then divide it by half.
In any case, you should still gather competition numbers by performing an intitle:"keyword phrase" and inanchor:"keyword phrase" search in Google (including the quotes as it denotes exact match). This will tell you approximately how many websites are optimizing their title and anchor text with exact match phrases. Those numbers should guide you toward the right keyword choice.
Lastly, try experimenting with the title tag and vary up your anchor text so you don't "lose out" on the "limo service Chicago" keyword. I looked at the results for that keyword and in the organic listings, no one optimized for it until the website ranked #7.
-
Hey guys, thanks for your input! CafePress, I have to apologize but the example given above it was pure fictional, I did not expect anybody would research that.
This is the twist; the name of the company is Joe taxi? How is that going to affect anything? As it is now, we have keyword | company name. We decided to do it this way based on what Seomoz is recommending.
There is a huge difference between exact search and broad search. IMO, I think it's all be coming down to link building and anchor text. If I'm targeting Seattle taxi service (1900 exact searches) I will be definitely targeting Seattle limo (4400 exact searches) as well and, it will sound better too. On the other hand, I will probably be losing out if I would target taxi service Seattle because the Title will not be an exact match, I mean, I do have all the words but in different order which means somebody who is targeting the same keyword in its original order will probably rank better. I think I will go with Seattle taxi service but if you have more arguments for or against it I will be more than happy to hear them.
-
One of the gold nuggets of seo is optimising for humans, not for search engines, so Seattle Taxi Service or Taxi Service Seattle would be better as these are terms that most web users are likely to type.
Take a look through Google's keyword research tool and experiment have a look at other popular searches.
For example, see what keyword research records for Taxi Service New York or London Taxi Service and see what people are actually typing.
Good luck!
-
I would always go the other way around, keyword - brand name.
The first word of the title carries the most weight.
http://perthseocompany.com.au/seo/reports/violation/the-title-begins-with-a-brand-name -
I pulled up some quick and dirty numbers for your target keywords using Google's search operators intitle: and inanchor: This highlights how optimized a keyword is in terms of the title tag and anchor text. Of course, this isn't going to help you win SEO but gives you a general idea regarding the competition for your search phrase.
Taxi Service Seattle - 1.7k results in title, 820k results in anchor text
Seattle Taxi - 3.8k results in title, 81k results in anchor text
Seattle Taxi Service - 996 results in title, 91.4k results in anchor text
To answer your question though, I would never stuff my home page title tag. Instead, based on the numbers above I would change it to this ~> [Company Name] - Seattle Taxi Service. I would then optimize for "seattle taxi service" but link build for all three keywords since they are essentially derivatives of each other.
-
First, I would not put all into the title. I would also look at broad.
But not knowing the numbers for phrase and broad, I am split between Taxi Service Seattle, it has the highest, but Seattle Taxi Service rolls of the tongue better, and may convert better.
I think Seattle Taxi Service, you are still going to rank for all 3, and if you find later than you need to change you always can
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Always shows homepage in google
We have www.powerwale.com (homepage) and powerwale.com/inverter-battery pages whenever there is a inverter battery online keyword search happens in google, google shows only homepage in the results, even we have seo optimised the inverter battery page,seperately above.. Not sure, why this happening?? Any SEO expert ideas, wht should i do to make inverter battery page is displayed in google result..instead
Keyword Research | | Rahim119
of homepage... Appreciated your ideas.. Thanks0 -
If I put some keywords in my pages might it optimize my homepage?
Let's say that I write content in some random pages in my websites - is there a possibility that it will affect and optimize my home page for the same keywords? Hope you understand & sorry for my bad English!
Keyword Research | | Rephael0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
All In One SEO Plugin & Titles
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife0 -
How effective the use of preposition in title tag?
I would like to know the value of preposition on title tag and the impact on search engine queries. As for example, I would like to know the difference between TOURS TO NEPAL and TOURS NEPAL keyword, how they had a impact on search engine queries.
Keyword Research | | SuMoksha0 -
Duplicate Page Title Recommendation (For pretty much identical products)
Hi, I'm currently writing the meta data for the launch of a new ecommerce site for our company & the way the site is set out means that each product has it's own landing page. The issue with this is that we have a lot of products that either do the same thing or are only a very slight variation of another product. This is causing a bit of a problem writing the page titles because as you can imagine in order to keep it relevant I'm having to pretty much copy other page titles. For example Product A 3/4 Length | Keywords | Company Product A Full Length | Keywords | Company Also as you can imagine it's a bit of an issue for the on-page text due to the only variation being the length (in this example) with only a slight bit of changed content to accomodate. I was wondering if anyone had come across similar problems to this and if so how did they resolve the issue? I don't really want to be penalised by Google for multiple duplicate content/metadata across the site. Should I just target the keyword for one of these products and then target a still relevant keyword, but one that has next to no searches for the other, similar product do you reckon? Cheers
Keyword Research | | TalarMade0 -
Should i change title tags?
I want to change all of the title tags on my website by adding a couple of more keywords (not keyword stuffing) but our previous media company chose words that were not aas relevant as ones I found. However I was warned this is a bad idea, it will make traffic drop and if it works we will only see about 5% increase to pages. Please advise. Should I change them and hwo should I do it? One by one slowly while changing content to match or all at once?
Keyword Research | | slipnot0 -
How to target very broad, umbrella keywords on the homepage
Hey there SEO Mozzers, I'm new to the SEO Moz community and would genuinely appreicate any advice/input on this topic. I'm part of the online marketing team for a UK-based site called Tendea.co.uk. We operate an introductory platform for enabling the connection between parents and families seeking care services (childcare, pet care, senior care, home & garden care, etc.) and individuals providing care services (babysitters, nannies, pet sitters, housekeepers, etc.). To take a US site for comparison, the services are very similar to those offered by Care.com I'm currently having a bit of difficulty as to what very broad, umbrella keywords we should be targeting for the homepage, primarily in the meta title/description. We've started with keywords such as "care, family services, care services, and family care", but I think these terms are almost too generic and aren't necessarily terms we really want to be ranking for. I suggested to our in-house SEO team that we just target some of our strongest keywords from each of the individual care categories for the homepage (babysitter, pet sitter, housekeeper, caregiver, etc.). They were against this idea, though, as we have separate subfolders that target the individual care categories and their specific keywords (tendea.co.uk/childcare, /pet-care, /elderly-care, etc.) Essentially the argeument is that we don't want to be targeting these terms on the homepage and on a separate subfolder page, as then the two pages would be competing for each other's keywords. Instead we're being encouraged to find some sort of umbrella terms to target for the home page that can encompass all of the care categories. For comparison's sake, I took a look at Care.com's meta data and it targets all their specific keywords for the various care categories "Babysitters, nannies, Child Care & Senior Home care - Care.com". Is this the right kind of strategy to take, or do you guys have any suggestions for much broader, umbrella keywords to target on our homepage? Thanks in advance for your input! -Mike
Keyword Research | | Tendea0