Best Personna Strategy
-
I'm building a site for a manufacturer where all products will be entered as blog posts. Then I have to build some awareness for the site.
What personna am I best off doing this with? Company Name, My Name, A ficticious name that works for the company, or some other?
Any Mozzers want to share thoughts or past strategies that have been successful?
-
Product descriptions have been produced by knowledgeable people at the company. My job is to present them and attract attention. They don't want me to use a real person as a personna, thus the question.
-
If I did not have expertise about these products I would encourage the company to have a knowledgeabe staff member write these desciptions to assure that they are accurate.
-
thanks, but I'm not sure this helps. Content is product descriptions of machine parts. The company does not want me to use one of their real names, for fear of what I might do with it, so do I invent a company employee and go with that or the company name as my personna?
-
More important than the persona is the visitor's impression that he/she is reading content written by someone who really knows what he is talking about. Nobody wants to buy the wrong part or use it incorrectly. So, pick a persona and an author who will fulfill that.
-
It's manufacturer's representative for machine parts, so no brand recognition. Because of the nature of the business I think the main value of social media will be to raise trust & authority with links from trusted domains.
Problem with using a real name of someone at the company is that fear what I would do with it, even though they have hired me.
-
That might depend on whether the company name has brand recognition - and whether you are trying too build it; but in the age of social media, I would tend to favor a real name of someone who works or owns for the company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | WillyGx0 -
Bigcommerce only allows us to have https for our store only, not the other pages on our site, so we have a mix of https and http, how is this hurting us and what's the best way to fix?
So we aren't interested in paying a thousand dollars a month just to have https when we feel it's the only selling point of that package, so we have https for our store and the rest of the site blogs and all are http. I'm wondering if this would count as duplicate content or give us some other unforeseen penalty due to the half way approach of https being implemented. If this is hurting us, what would you recommend as a solution?
Technical SEO | | Deacyde0 -
404 Best Practices
Hello All, So about 2 months ago, there was a massive spike in the number of crawl errors on my site according to Google Webmaster tools. I handled this by sending my webmaster a list of the broken pages with working pages that they should 301 redirect to. Admittedly, when I looked back a couple weeks later, the number had gone down only slightly, so I sent another list to him (I didn't realize that you could 'Mark as fixed' in webmaster tools) So when I sent him more, he 301 redirected them again (with many duplicates) as he was told without really digging any deeper. Today, when I talked about more re-directs, he suggested that 404's do have a place, that if they are actually pages that don't exist anymore, then a ton of 301 re-directs may not be the answer. So my two questions are: 1. Should I continue to relentlessly try to get rid of all 404's on my site, and if so, do I have to be careful not to be lazy and just send most of them to the homepage. 2. Are there any tools or really effective ways to remove duplicate 301 redirect records on my .htaccess (because the size of it at this point could very well be slowing down my site). Any help would be appreciated, thanks
Technical SEO | | CleanEdisonInc0 -
I'm redesigning a website which will have a new URL format. What's the best way to redirect all the old URLs to the new ones? Is there an automated, fast way to do this?
For example, the new URL will be: https://oregonoptimalhealth.com/about_us.html while the old one's were like this: http://www.oregonoptimalhealth.com/home/ooh/smartlist_1/services.html I have redirect almost 100 old pages to the correct new page. What's the best and easiest way to do this?
Technical SEO | | PolarisMarketing0 -
Best Implementation of a Title Tag
If My Targeted keyword are: Mussoorie Hotels Hotels in Mussoorie Mussoorie Resorts Resorts in Mussoorie What of the below 3 will be the best Title Tag After Panda and Penguine ? Hotels and Resorts in Mussoorie Mussoorie Hotels | Mussoorie Resorts | Luxury Budget & Economical Accommodation in Mussoorie Mussoorie Hotels, Mussoorie Resorts, Hotels in Mussoorie, Resorts in Musoorie please suggest!
Technical SEO | | WildHawk0 -
Best Pracice to Obsolete a Blog
Hi, I have a blog that has thousands of URL, the blog is a part of my site. I would like to obsolete the blog, I think the best choices are 1. 404 Them: Problem is a large number of 404's. I know this is Ok, but makes me hesitant. 2. meta tag no follow no index. This would be great, but the question is they are already indexed. Thoughts? Thanks
Technical SEO | | Bucky0 -
What is the best way to deal with pages whose content changes?
My site features businesses that offers activities for kids. Each business has its own page on my site. Business pages contains a listing of different activities that organization is putting on (such as events, summer camps, drop-in activities). Some businesses only offer seasonal activities (for example, during Christmas break and summer camps). The rest of the year, the business has no activities -- the page is empty. This is creating 2 problems. It's poor user experience (which I can fix no problem) but it also is thin content and sometimes treated as duplicate content. What's the best way to deal with pages whose content can be quite extensive at certain points of the year and shallow or empty at other parts? Should I include a meta ROBOTS tag to not index when there is no content, and change the tag to index when there is content? Should I just ignore this problem? Should I remove the page completely and do a redirect? Would love to know people's thoughts.
Technical SEO | | ChatterBlock0 -
Best SEO strategy for a site that has been down
Because of hosting problems we're trying to work out, our domain was down all weekend, and we have lost all of our rankings. Doe anyone have any experience with this kind of thing in terms of how long it takes to figure out where you stand once you have the site back up? what the best SEO strategy is for immediately addressing this problem? Besides just plugging away at getting links like normal, is there anything specific we should do right away when the site goes back up? Resubmit a site map, etc? Thanks!
Technical SEO | | OneClickVentures0