Duplicate Page Title Recommendation (For pretty much identical products)
-
Hi,
I'm currently writing the meta data for the launch of a new ecommerce site for our company & the way the site is set out means that each product has it's own landing page.
The issue with this is that we have a lot of products that either do the same thing or are only a very slight variation of another product.
This is causing a bit of a problem writing the page titles because as you can imagine in order to keep it relevant I'm having to pretty much copy other page titles.
For example
Product A 3/4 Length | Keywords | Company
Product A Full Length | Keywords | Company
Also as you can imagine it's a bit of an issue for the on-page text due to the only variation being the length (in this example) with only a slight bit of changed content to accomodate.
I was wondering if anyone had come across similar problems to this and if so how did they resolve the issue? I don't really want to be penalised by Google for multiple duplicate content/metadata across the site.
Should I just target the keyword for one of these products and then target a still relevant keyword, but one that has next to no searches for the other, similar product do you reckon?
Cheers
-
Hello Caroline,
This really depends on the scale of the problem. If we're talking thousands of product pages or more then that's an issue we'll have to discuss in more depth to see what options there are (noindexing some of them, making them the same sku and offering them as a variant so you can put all on one product page like clothing stores do with colors and sizes, etc...).
However, if you're talking about a few hundred or less my advice would be to take the time to get creative and write unique titles and descriptions for each variant that has its own page. It will be worth the effort in the long run. To Naghirniac's point, you could think of this as an opportunity to target more types of keywords.
Please let me know if I can further elaborate, in which case I'd need to know how many products we're talking about here.
Thanks!
-
In my opinion, you should work your keyword in one of your strong products and use the other products to focus in the long tail. You will have a more deep presence at google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is more important - exact match on two pages with slightly similar content or completely unique content but no exact match?
I want to rank for two terms - one is the abbreviation and one is the actual phrase (think UX and user experience). Is it better to create two separate pages to benefit from the exact match keyword (given that the content is 51% unique) or should I work both the acronym and the phrase into one page? If I made the two pages, I could get in a lot more longtail keywords, however it's my belief that I should make one really robust page to ensure all possible link equity and user signals aren't split. Is this a valid argument or does the power of exact match keywords override the need for user signals?
Keyword Research | | DigitalMarketingSEO0 -
How should I rename my product titles
On my furniture e-commerce website, most of my product pages have a name of a colour that no user would naturally search for, such as: Duck Egg Chesterfield Sofa Kingfisher Velvet Queen Anne Armchair If I switched all the product names to simplified names such as Blue Linen Chesterfield Sofa there would be a lot of duplicate page titles, as there are many different shades of Blue linen chesterfield sofa's on my website. I am therefore thinking that I should change the name of each of my products to something like: Duck Egg Blue Linen Chesterfield Sofa Kingfisher Blue Velvet Queen Anne Armchair I would then be able to rank for terms such as "Blue Chesterfield Sofa" and "Blue Velvet Queen Anne Armchair". My question is, will I have a better chance of ranking if the keyword I'm targeting comes at the start of the page title? for example Blue Linen Chesterfield Sofa, Duck Egg Blue Velvet Queen Anne Armchair, Kingfisher
Keyword Research | | heffalump0 -
Ecommerce: How to do best product content piece - include competitors?
Hello, A client runs an Ecommerce store. Doing a "best running shoes" type piece of content in our industry. I (the SEO) want to be 10X better than the first listing and be honest and fit intent by including all "running shoes" from all internet suppliers (including nofollow links). It's about 8-10 names. We could list us first when we carry a product. like 6 other site's products 4 of ours, listing who carries the product with our site listed first if we do. We have some of the best. The meta description and top of the article would be like. We analyzed 23+ sites and made some hard conclusions.... But wait, one of the owners doesn't want to list competitor site names even if they are nofollow or even just text. She only wants to include items from our store. I would have to rename the content "Our Top 5 products" and it would be a mismatch in intent and keywords for "best running shoes" and just be for our customers. What is the most proper SEO thing to do to attack "best running shoes" (if appropriate)keeping in mind long terms sales? The owner wants to hear your suggestions as well. And is a "best" keyword sometimes competition? Thanks.
Keyword Research | | BobGW1 -
Targeting newly identified keywords with Landing Pages
Hi everyone, looking for a bit of advice... A number of my client's websites have been ranking well for a group of keywords for some time and now through further keyword research I wish to broaden out the number of keywords the site targets using landing pages eg, a printer company ranks well for 'flyer printing' but also wants to rank for 'nightclub flyers'. My questions are:
Keyword Research | | DiamondDave
1. How many monthly searches for a specific keyword would warrant a dedicated landing page?
2. Any tips / advice on using landing pages for the purpose of broadening out the no. of targeted keywords?
3. What would be the 'key' features of such a landing page ie, relevant image, text content, CTA. Thanks in advance 🙂0 -
Need to build a lot of new pages - up to 1,000 - where do I start?
We have about 300 main keywords and we are receiving an almost equivalent amount of traffic for long tail phrases. These long tail phrases are more specific though, and are almost different queries entirelly. For example " keyword " is generally the same question as "keyword for sale" but "keyword" is not necessarily the same question as "aftermarket keyword" So my question is, how do you go about creating a BUNCH of new pages?
Keyword Research | | TylerAbernethy0 -
Should i change title tags?
I want to change all of the title tags on my website by adding a couple of more keywords (not keyword stuffing) but our previous media company chose words that were not aas relevant as ones I found. However I was warned this is a bad idea, it will make traffic drop and if it works we will only see about 5% increase to pages. Please advise. Should I change them and hwo should I do it? One by one slowly while changing content to match or all at once?
Keyword Research | | slipnot0 -
Homepage Title
What would be the best Title of your Homepage if your top 3 keywords would be: taxi service Seattle (5400 exact searches) Seatle taxi (4400 exact searches) Seattle taxi service (1900 exact searches) Would you go for all of them or just the one with more searches? I guess you can target them all on one page being almost the same but what is the best strategy to apply in this case to get the most out of it? Do you take into account the broad numbers of searches which are different from the exact numbers? Tools I used:Google sktool Thanks for reading!
Keyword Research | | echo10 -
Title tag punctuation question?
I know that exact matches in the title tag are more powerful but how much will using an ellipse the title affect my results? For example I would like to use "What is… Actinide?" instead of "What is Actinide?"
Keyword Research | | joehaddock0