How quickly should I change/edit sites to avoid potential over optimization penalty?
-
Regard today's White Board, I'm wondering how quickly one should start changing title tags, page content, footer links, etc. on sites? I operate a few different sites and some of them definitely have things that need to be changed. Would it be weird or trigger something in Google if all the sites were changed in 24 - 48 hours?
Thanks for your help!
-
This is just an example. The point behind it is to optimize your site and structure it for the user via educating/entertainment/enlightening content with keyword variations.
Build your content to help your users, and keep keyword variation in mind.
-
That is a lot of detail! Hope it is correct because I am gonna follow it.
-
Thanks guys. I've seen some downward movement recently with some of my sites and with all the buzz about OOP (and the fact that I've definitely not updated some of these sites in awhile so they are too keyword heavy among other things) I know that I need to make changes on multiple sites to fall in line with the whole "de-optimization is the new optmization" stuff.
I've heard that other folks who have diluted keyword density, created less keyword heavy title tags, etc. saw their rankings improve with days or a week. Hopefully that will happen here too. But I think going slowly, page by page, is probably best.
-
To be honest, all you need to worry about is the SERPs. I would recommend doing a few changes to pages that currently aren't ranking very well in the SERPS, and leave the well ranking pages alone for the time being. If you start to see your site or individual pages slowly falling down the rankings then that's the time to revisit those pages and fine tune them.
The worse thing you can do is suddenly change things on every page and though no fault of your own your site falls down the rankings because you changed its on-page SEO.
I think picking 2 keywords to optimise content for per page is more than enough to put you in a good position on google, anything more than that and I think you're probably trying to optimise a little too well, which is the whole point of this update.
-
Sorry, Changing my answer. Heres what I have learned today.
If your keyword is [Exact] for all the following factors on one of your pages Titles, H1s, Bodys, Navigations, descriptions, and footer there is a good chance of a ranking loss for your [Exact] _keywords _in a SERP.
Rand recommends that we use helpful keyword variations for each of these.
For example.
Your Title can be: **company [keyword] | Explain what the page is about [maybe keyword] **
Your H1 can be : **Explain what lies beneath [keyword] **
Your Body can be: 400 or more words 2 [keywords]one in bold
Your** Body Links** can be: Learn more about this 2 [keywords]
Your**** Navigation** can be: [keyword] **
Your Description can be: Whatever will attract your demographic from the SERP (no keyword)
Footer - contact us / sitemap / company info / ** no keywords!**
Every learn link needs to lead to a page where the user will learn. Always offer more value to your readers, they are the ones that will help you rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can access my site using www
Hello, when I try to access my website using www i would like it to redirect to non www but instead it shows a sal error message.
On-Page Optimization | | Voopoo2 -
Translated the site but traffic is not coming
Hi, We've build a lawyer directory website (www.iranianlawyers.com) which already has good Google rankings for related terms (Ex. Iranian lawyers, Iranian lawyers california, etc). About 1.5 months ago we translated the site to Farsi and published it online: www.iranianlawyers.com/farsi However we have yet to see any new traffic generated from those pages. The website has a decent back-link profile and there are no almost no competitors in our space with translated pages. Would someone please take a look at our translated pages and let me know if there are any major on-site issues that you see that we need to address? I've checked for noindex or nofollow tags but they dont seem to be an issue. Not sure if I'm missing something here. Thank you very much
On-Page Optimization | | Heydarian0 -
Help finding someone to handle crashing site/site optimization.
I need someone who can handle website/WordPress issues as they come up.For example, my site has gone down 4 times tonight, and my host can't figure it out. They also keep recommending that I optimize my site, but I don't know how. I need a go-to web person for this sort of thing. Any recommendations?
On-Page Optimization | | cbrant7770 -
How to use canonical with mobile site to main site
I am pretty sure that the mobile version of the main site needs to be the same canonical link from what I understand. I am trying to find good docuementation that supports this. Even better if its from Google or Matt Cutts. I have a main domain like http://www.mydomain.com the mobile version of this is http://www.mydomain.com/m/ Should my canonical be rel="canonical" href="http://www.mydomain.com"/> for both these pages?
On-Page Optimization | | cbielich0 -
Avoid Keyword Self-Cannibalization
Hi I'm a little bit confused about my on page report. I prepared 2 version of on page seo report for the same targeted keyword and the same URL, but one of the url with www. and the other without it. In the one that i entered the URL with www. the report came with warning about the "Avoid Keyword Self-Cannibalization" we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. As I see on my webpage there is no anchor text at all pointing to another internal page using the targeted keyword. I'm sure that I didn't use my targeted keyword with any link . Thanks in advance for anyone If can help or explain what is that ? If I have to write the URL and the keyword no problem for me. Thanks
On-Page Optimization | | seomoz591 -
This is a real dumb question about on page optimization
I've been reading the docs for using this site and am puzzled by the on page optimization reports, and the tactics for creating the reports. In no place can i find that you first must use the keywords you have identified to track in the campaign on pages on your web site. Am i missing something? From just reading how to do your campaign, it would appear that you never have to touch your pages with the keywords you want to track, all 500 of them for one page, if that's what you want to do. Not knowing how the application works, it is possible to imagine anything, including not needing to do the obvious steps of writing a well optimized page first. I want to presume that first you optimize your pages with the keywords you want to track, then go ahead and run your campaign. Although this is the obvious thing, I don't see that part of the seo puzzle being mentioned in any of the docs. Where do i hunt for that part of the equation?
On-Page Optimization | | highersourcesites0 -
URL with two forward slashes //
We have a potential client with a URL structure in this fashion: http://www.site-url.com//cpage/page.html pretty strange, right? my question is: How bad are the 2 forward slashes // for SEO? How bad is it to have that extra layer of /cpage in the URL? this doesn't appear to serve any other purpose than making the URL longer than necessary.
On-Page Optimization | | Motava0 -
Creating optimized content: how to standardize the process?
Hello there, we are creating the new content for a website. For each web page we have created a “Pages file” to have the advantage of the spell checker. For each page, in the “Pages file” we have written the title tag (70 characters) and the meta description (155 character), so we have a kind of “template” like this in every page: title tag meta desciption text content (included the alt of the images inside the text) Every page is optimized for a single keyword/keyword phrase. What we wanna know from you guys if does exist a kind of “best practice” to test keyword density to avoid keyword stuffing penalities. In our case we opted to use “Pages” as editor, does exist a “standard Numbers/Excel spreadsheet” to understand if a keyword is over optimized in a page and so might look spammy? And in your opinion guys, what’s the best way to standardize the process of creating optimized content? Take care and thank you in advance for sharing your experience. YESdesign guys.
On-Page Optimization | | YESdesign0