Social Media Gurus... What would you do, your industry has no presence?
-
You are tasked with creating a Facebook page for an industry which has a distinct lack of social media presence.
During your research for your industry or client you find none of their competitors are using social media to any large degree.
Reviewing the whys, you find that the demographics of people using Social Media outlets like, Facebook, Twitter, Pin Interest, and LinkedIn do not really fit with the industry.
Do you view this as a great opportunity for your company / client and push forward with creating a Social Media presence?
Or, do you inform your company / client based on your research, social media isn't a viable use of time or money?
Examples:
Plastic Manufacturing
Industrial Laundry
Tractor Trailer Wholesale
Copper Mining EquipmentI am interested in how the guru's handle clients / companies that don't necessarily fit the mold of social media, but ask and are willing to pay you to make it happen for them.
I am hoping this to be a good discussion as I don't see any right or wrongs in these situations. What would you do?
-
I went to MozCon last year and a speaker presented info on just this sort of thing.... what to do when your niche category is relatively lame. You might look at last year's presentations for some ideas.
This is a real opportunity! Depending on your client reception to these ideas, you might want to take a look at a few things. Decide on a social media tone that's appropriate and sales-worthy.
- Set them up as a leader in their field - authoritative tone and feel
- Offer up interesting material - who says it has to be business as usual? As Ben mentioned about the pirates and creative posting - what if you inject some humor? Laundry fails? Cartoons/Comics? Funny videos?
- Copper mining equipment ... sorry to say, that's pretty dry. Wouldn't their potential contacts love some awesome humor interspersed with some helpful content.
Here's another perspective .... think about a big player like Pepsi. Check out this video:
http://www.youtube.com/watch?v=yiP70pBUjuw&feature=related
Granted, big video, big budget ... but they were offering something memorable that really had little to do with drinking the product.
With a little creative thinking, that might be just the ticket for scoring decent returns in a tough category.
-
Having a presence on social media can be an enabler for other marketing methods. For example having followers on Twitter makes it a lot easier to get people to visit your blog which can drive links which in turn drives rankings and sales. Not to mention the potential for your client to set themselves up as a thought leader within the industry.
Even if you're just providing a curated source of industry specific information there's always something you can do on social media. Once I came across a maritime protection service who had a Twitter account that detailed all pirate activity off the coast of Somalia in almost real time. How cool is that?!
-
I wouldn't consider myself a guru but here is my two cents
Plastic Manufacturing Show pictures of people using the products (toys, show kids playing)
Industrial Laundry: Nice scenic hospital picture and hotels that use the service or if it is uniforms show workers in hard working conditions
Tractor Trailer Wholesale: !8 wheelers rolling down the highway with interesting statistics on the trucking industry
Copper Mining Equipment: Show the mining equipment and some of the specifications on mining.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Causing Duplicate Content
Recently, I spent some time in the SEO MOZ Crawl Diagnostics, and found that I have 40 pages that are being listed as “duplicate content.” These are original blog posts, but I made the mistake of sharing on social media immediately after publishing each post. I recently found out that if you post on a blog and on social on the same day, Google indexes the social first, and then up to 2 weeks later indexes the actual blog post. When it does, it stamps the blog post as duplicate and the social media posting as the original. Any ideas on how I can rectify this? Any code I can put in each blog post to let Google know they’re the original? I’ve begun publicizing my blogs on social 14 days after I actually publish them to alleviate the issue going forward, but I’d like my 40 other blog posts to get the authority they deserve.
Social Media | | Jake20150 -
Social Bookmarking is it spammy?
is social book marking seen as spammy ? And if it helps SEO how can you weed out the good sites from the bad?
Social Media | | Cocoonfxmedia0 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Does social media work with boring clients?
OK, I'm not being rude, but I have a few clients who work in areas that really don't stimulate people - they are just needed. Examples are: Accountants
Social Media | | Gordon_Hall
Chartered Surveyors
Forklift truck suppliers Not the most inspiring list... So my question is whether to pursue the whole social media side of SEO with them. I mean, who wants to "like" their chartered surveyor? Do they have anything interesting to "tweet" about? If anyone has experience of this type of field, then any suggestions would be greatly appreciated,0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
Social mentions and 301 to new domain
Hi all, I have noticed that when moving to a new domain your normal links will move along with you when you set proper 301 redirects and use google webmaster tools. But I'm under the impression your twitter mentions, fb likes etc. on the different pages will be lost... I'm looking forward to your comments and ideas. Cheers
Social Media | | hellemans0 -
What are your top 3 social bookmarking and social networking sites for Ecommerce?
I am trying to figure out the best social bookmarking and social networking sites to use for my eCommerce sites. Often in the social bookmarking platforms posting a review or a product is instantly considered spam. I know that having links from these types of sites are important but I don't want to come across as spam. What creative solutions do you use for this challenge?
Social Media | | purch0 -
What is the best social backlink checker available right now?
I want a tool that i can enter a domain into and get all the social backlinks available. Preferably the tool that keeps the most recent database of this information. I'm willing to pay for the tool, it does not need to be free. Not sure if i'm using the right terminology here, by "social backlinks" i mean Facebook Shares, Twitter RT's, Google +'s, etc.
Social Media | | adriandg1